Google Analytics Certification Overview

Google Analytics Masterclass Outline

Module 1: Introduction to Google Analytics

  • Introduction to Google Analytics
  • Benefits of Using Google Analytics
  • Why You Need Google Analytics?

Module 2: Implementing and Configuring Google Analytics

  • Get Started With Analytics
  • Manage and Configure Analytics

Module 3: Paid Search, Organic Search, PPC, CPC, and SEO

  • Paid Search
  • PPC (Pay Per Click)
  • Organic Search
  • Cost-per-click (CPC)
  • Search Engine Optimisation (SEO)

Module 4: Page Tags and Pageviews

  • Page Tags
    • What is Tag?
  • Pageviews
    • Pageviews Vs Unique Pageviews

Module 5: Google Analytics Workings

  • How Does Google Analytics Work?
  • Characteristics

Module 6: Dashboards

  • Overview
  • Add widgets to your Dashboard

Module 7: Online and Offline Campaigns

  • What is Online Marketing?
  • Benefits of Online Marketing
  • What is Offline Marketing?
  • Benefits of Offline Marketing

Module 8: Landing Pages

  • What is Landing Page?
  • Types of Landing Pages
  • Landing Page Metrics

Module 9: Visitors Flow

  • Introduction
  • What can be Done with the Users Flow Report?

Module 10: Converting Traffic

  • What is Conversion?
  • Set Up Goals or Ecommerce Tracking
  • Content Reports

Module 11: Metrics

  • Valid Dimension-Metric Combinations
  • How Metrics are Calculated?

Module 12: Goal Funnels

  • Introduction to Goal Funnels

Module 13: Ecommerce Reporting

  • What is Ecommerce Reporting?
  • Find the Reports
  • Available Data

Module 14: Table Filters

  • What are Table Filters?
  • Types of Table Filters

Module 15: Channels

  • Introduction
  • Default Google Analytics Channels

Module 16: Custom Reports

  • Steps to See Custom Reports

Module 17: Defining Goals

  • Define Goals
  • Goal Types

Module 18: Understanding Campaigns and Traffic Sources

  • Campaigns and Traffic Sources
  • Collection
  • Processing
  • Reporting
  • Advanced Configuration Options

Module 19: Using Tools to Export

  • Steps to Follow in Order to Export a Report

Module 20: Social Media Traffic

  • What is Social Media Traffic?

Module 21: Internal Site Search

  • Tactics to Improve Conversion Rate
  • Hands-on with GA4/UA Demo
  • Additional Set up
  • Implementing and Configuring Google Analytics
  • What if I have Offline campaigns to Compare?
  • User Basics and Intelligence of GA4
  • Create and Manage Tags
  • Custom Reports and Dashboards

Module 22: Events and Conversions

  • Setting Up Destination Events in GA4 
  • Setting Up Interaction Events in GA4 
  • Events to Conversions in GA4 
  • Data Layer and Ecommerce
  • Create Custom Purchase Event Trigger In GTM
  • Advanced Site Search and Terminology
  • Create Custom Purchase Event Trigger In GTM

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Who should attend this Google Analytics Masterclass?

The Google Analytics Course is designed for professionals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • Social Media Managers
  • E-commerce Professionals
  • Marketing Consultants
  • Public Relations Specialists
  • Digital Marketers
  • Content Creators

Prerequisites of the Google Analytics Masterclass

There are no formal prerequisites for this Google Analytics Masterclass.

Google Analytics Masterclass Overview

Google Analytics is a popular digital analytics software that is used to track and generate website reports. Google Analytics helps companies improve their marketing strategy, reduce the bounce rate, serve the target audience efficiently, and improve the conversion rate. Having extensive knowledge and skill in optimising the website's performance using Google Analytics will help individuals earn higher-paying jobs in today's competitive IT sector.

Our 1-day comprehensive course on Google Analytics provides delegates with the opportunity to tailor their knowledge and skills to monitor websites efficiently by making the best use of Google Analytics features. During this course, they will learn how to extract valuable information using Google Analytics.

They will also learn to identify trends and patterns in how visitors engage with their websites using the Google Analytics tool. Our highly expert trainers with years of teaching experience will conduct this masterclass and equip delegates with the skills to improve Google results and help you get more users on your website.

Course Objectives:

  • To create reports that provide insights into the business
  • To use reports and dashboards to visualise and analyse data
  • To align a website page with a search engine's ranking algorithm
  • To increase its visibility when people search for products or service
  • To measure impressions and clicks from internal promotions
  • To learn about E-commerce reporting to make better decisions and sales

After completing the Google Analytics Certification Course under Digital Marketing Courses, delegates will be well-equipped to harness the power of Google Analytics in their Digital Marketing endeavours. They will possess the skills to analyse website performance, track conversions, and refine marketing strategies effectively, ultimately leading to improved outcomes in their pursuit of other Digital Marketing Courses.

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What’s included in this Google Analytics Masterclass?

  • World-Class Training Sessions from Experienced Instructors   
  • Google Analytics Certificate            
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Analytics Certification. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Google Analytics Certification, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Google Analytics Certification. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Google Analytics Certification sessions.


Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment


Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Google Analytics Certification at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.


Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

Our Google Analytics Certification offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings


Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Google Analytics Certification FAQs

Google Analytics is a digital analytics software offered by Google that tracks and generates website reports.
You can set up a Google Analytics account by visiting the Google Analytics website, signing in with your Google account, and following the setup instructions.
Google Analytics offers robust website analytics, including real-time data tracking, audience demographics, and comprehensive reports. Its key features include goal tracking, e-commerce analytics, and the ability to measure the effectiveness of online marketing campaigns
Google Analytics updates data in real-time for some reports, while others may have a delay of a few hours.
The benefits of using Google Analytics includes the fact that it’s free to use, provides reporting capabilities, collects data in real-time, presents data in various forms, organises data, and provides clear insights about the website visitor's behaviour.
At the end of this Google Analytics Training, delegates will be able to use Google Analytics, set up destination events in GA4, implement and configure Google Analytics, generate a traffic source, improve conversion rate, and much more. These skills are beneficial to delegates in optimising their websites and getting better results.
Yes, Google Analytics can track data from both websites and mobile apps, providing a comprehensive view of user engagement.
Yes, Google Analytics offers customisation options, allowing you to create custom reports and dashboards tailored to your needs.
In this Google Analytics Training, you will learn and understand how to work with Google Analytics, including improving the landing page experience, maintaining visitor flow, identifying traffic sources, using export tools, using default Google Analytics channels, and many other concepts.
Google Analytics contributes to Digital Marketing efforts by providing valuable insights and analytics on website traffic, user behaviour, and performance metrics. It helps marketers track and analyse the effectiveness of their online campaigns, understand audience demographics, measure conversions, and make data-driven decisions
The training fees for Google Analytics Certification certification in South Africa starts from R16695
The Knowledge Academy is the Leading global training provider for Google Analytics Certification.
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Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Google Analytics Certification in South Africa

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