Course information

Mobile Marketing Masterclass Outline

Module 1: Overview of Mobile Marketing

  • What is Mobile Marketing?
  • Types of Mobile Marketing

Module 2: Future of Mobile Marketing

  • Exponential Development
  • Technology as an Enabler
  • Frictionless Technology
  • Distant Future
  • Guaranteed Future Prediction

Module 3: Social Media and Mobile

  • User Journey and Value Proposition
  • Mobile Social Media Experience
  • Real-World Integration
  • Policy and Planning
  • Outreach, Engagement, and Ego
  • Social Measurement
  • Social Media Advertising

Module 4: Mobile Search

  • Defining Mobile Search
  • Desktop Vs Mobile Results
  • Search Engine Optimization (SEO)
  • Link Building
  • Paid Search
  • PPC Fundamentals
  • PPC Considerations
  • Working with PPC Agencies
  • Mobile SEO and PPC Working Together

Module 5: Mobile Advertising

  • Mobile Advertising Objectives
  • App Advertising
  • Ad Networks Vs Media Owners
  • Targeting Options
  • Creative Options
  • Mobile Ad Features
  • Ad Reporting and Analytics

Module 6: Quick Response (QR) Codes

  • QR Codes in Perspective
  • Practical Applications  
  • QR Code Adoption
  • Making QR Code Beautiful
  • Future of QR Codes

Module 7: Short Messaging Service (SMS)

  • SMS is Personal
  • Types of SMS Communications
  • SMS Short Codes
  • SMS App Links

Module 8: Mobile Analytics

  • Marvels of Google Analytics
  • Setting Up Analytics
  • Core Reports
  • Multi-Channel Funnels
  • App-Specific Reports
  • Tracking Code

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Who should attend this Mobile Marketing Masterclass?

The Mobile Marketing Masterclass in Columbus is designed for individuals and professionals who are keen to enhance their understanding and skills in Mobile Marketing strategies. This course can benefit a wide range of professionals, including:

  • Business Owners
  • Marketing Managers
  • Digital Marketers
  • App Developers
  • Advertising Professionals
  • Brand Managers
  • Social Media Managers
  • Content Strategists

Prerequisites of the Mobile Marketing Masterclass

There are no formal prerequisites for this Mobile Marketing Masterclass.

Mobile Marketing Masterclass Overview

Mobile marketing is a dynamic and integral facet of contemporary advertising strategies, leveraging the personal nature of mobile devices to reach and engage target audiences effectively. In the landscape of Marketing Courses in Columbus, the Mobile Marketing Masterclass stands as a crucial exploration of contemporary strategies for engaging with audiences through mobile platforms.

For Marketing professionals aiming to stay at the forefront of industry trends, mastering the intricacies of Mobile Marketing is imperative. From Social Media Managers to Digital Strategists, understanding how to optimize campaigns with Marketing Courses for mobile marketing in Columbus for mobile platforms is essential in reaching and influencing today's tech-savvy audience.

This 1-day training in Columbus by the Knowledge Academy serves as a comprehensive guide, equipping delegates with the skills needed to navigate the nuances of mobile marketing effectively. Through interactive sessions and practical insights, participants will gain a nuanced understanding of mobile consumer behavior, app-based marketing, and responsive design, enhancing their ability to create impactful mobile marketing campaigns.

Course Objectives

  • To comprehend the unique aspects of mobile consumer behavior
  • To explore strategies for optimizing marketing content for mobile platforms
  • To understand the role of mobile apps in modern marketing campaigns
  • To learn techniques for creating compelling and responsive mobile content
  • To analyze mobile marketing metrics and data for strategic decision-making
  • To implement best practices for successful mobile marketing campaigns

Upon completion of the Mobile Marketing Masterclass, delegates in Columbus will emerge with a heightened ability to design and execute mobile-centric marketing strategies, ensuring their organizations stay ahead in the ever-evolving digital landscape.

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What’s included in this Mobile Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors   
  • Mobile Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Columbus venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Columbus is the capital of the state of Ohio, USA. With a population of 830,000 people, it is the largest city in Ohio and the fifteenth largest in the whole of the United States. Columbus City Schools is the largest school district in Ohio, governing over 55,000 pupils. It helps operate around 140 elementary, middle and high schools around the city. The first kindergarten in the United States is claimed to have been started in Columbus in 1838. The first junior high school was created in Columbus in 1909 to help pupils bridge the gap from elementary to high school at a time when it was rare for students to continue their education. The city has two public universities; the Ohio State University and the Columbus State Community College. The Ohio State University has one of the largest college campuses in the United States and is also ranked at number 19 for the best public university. Its highest rated programs are its Pharmacy and Veterinary programs. Other private educational facilities include Columbus College of Art and Design, Ohio Business College and Bradford School.

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Address

Columbus, United States

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Mobile Marketing Training in Columbus. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | Mobile Marketing Training in Columbus, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Training | Mobile Marketing Training in Columbus FAQs

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The training fees for certification in Columbus starts from $1295
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in Columbus
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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