Course information

Marketing Budget Masterclass Outline

Module 1: Fundamentals

  • Introduction to Digital Marketing
  • Digital Marketing-Types
  • Significance of Digital Marketing in Various Businesses

Module 2: Marketing Budgeting for Direct and Digital Marketing

  • What Is Marketing Budget and its Importance?
  • Direct and Digital Marketing- Budgeting Principles
  • Direct and Digital Marketing Activity- Analyzing Cost-Effectiveness
  • Offline and Online Marketing Channels- Evaluate The Performance
  • How to Calculate Allowable Marketing Cost (AMC)
  • Modelling LTV (Customer Lifetime Value) by Source and Customer Type

Module 3: Budgeting of Digital Marketing

  • Building Budget and Forecasts
  • Measuring Costs and Response
  • Monitoring and Controlling Budgets
  • How to Evaluate and Managed Costs
  • How to Create a Budget for Various Growing Scenarios?

Module 4: Performance Measurement System for Direct and Digital Marketing

  • How to Access Metrics Frameworks for Efficiency of Budgeting for Digital Marketing
  • Identification of KPIs
  • Building a Financial and Non-Financial Metrics Balanced Scorecard
  • How to Calculate the Cost per Mille (CPM), Cost per Response (CPR), and Cost per Action (CPA)

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Who should attend this Marketing Budget Masterclass?

The Marketing Budget Masterclass in Portland is designed for professionals and individuals in the field of Marketing who are seeking to enhance their skills and knowledge in budget planning and allocation. This course can benefit a wide range of professionals, including:

  • Marketing Managers
  • Brand Strategists
  • Digital Marketers
  • Advertising Executives
  • Business Owners
  • Market Researchers
  • Sales Managers
  • E-commerce Managers

Prerequisites of the Marketing Budget Masterclass

There are no formal prerequisites for this Marketing Budget Masterclass.

Marketing Budget Masterclass Overview

Marketing Budget Masterclass in Portland is a one-day intensive course offered by the Knowledge Academy, designed to provide a comprehensive understanding of effective budgeting strategies in the realm of marketing. In today's competitive business landscape, where every marketing decision impacts the bottom line, mastering the art of budgeting is crucial.

Professionals across industries, especially those involved in marketing roles, should aim at mastering this course in Portland to learn to optimize resource allocation, maximize returns, and enhance overall campaign effectiveness. Understanding marketing budgets is not only key for marketers but also beneficial for business owners and decision-makers who want to ensure their investments yield measurable results.

This 1-day training in Portland equips delegates with practical skills to create and manage marketing budgets successfully. From identifying key budgeting components to aligning expenditures with strategic goals, delegates will gain insights that directly impact their organization's success. The Marketing Budget Masterclass combines theoretical knowledge with hands-on exercises, ensuring that delegates leave with actionable strategies to implement immediately.

Course Objectives

  • To comprehend the fundamental elements of marketing budgeting
  • To learn techniques for allocating resources based on campaign priorities
  • To understand the role of data analytics in optimizing marketing expenditures
  • To explore case studies illustrating successful budget management in diverse industries
  • To gain proficiency in creating comprehensive marketing budgets that align with organizational goals
  • To develop skills in adapting budget strategies to evolving market trends

Upon completion of the Marketing Budget Masterclass in Portland, delegates will emerge with a finely tuned understanding of Marketing Budget principles, enabling them to make informed decisions, maximize ROI, and strategically allocate resources for impactful marketing campaigns. This course empowers professionals to navigate the complexities of budgeting in the marketing domain with confidence and competence.

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What’s included in this Marketing Budget Masterclass?

  • World-Class Training Sessions from Experienced Instructors   
  • Marketing Budget Certificate
  • Digital Delegate Pack

Why choose us

Our Portland venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Portland has a population of around 620,000 inhabitants living in the largest city of Oregon. The city is the county seat of Multnomah County. Portland is located on the Pacific Northwest region within the Willamette valley. This city has also been known as the City Of Roses due to high popularity of rose gardens. Cultural differences have been created in Portland neighbourhoods, these are divided into 5 sections, North, Northwest, Northeast, Southwest and Southeast. In Portland over 80% of residents speak English as there first language, 8% speaking Spanish, 2% speaking Vietnamese and 1.5% speaking Russian. Portland has an unemployment rate of 4.4%, but employment rates are increasing with higher paying industries.The city is home to six public school districts and is the largest with around 85 operating public schools. The highest enrolled school is located in Grant park neighbourhood with 1,600 students is Grant High school. The high school offers students with high school diplomas which 92% received in 2008. Benson Polytechnic High School is located in the Eastside of Portland operating as a technical public high school. The school has around 1,200 pupils and covers grade 9-12.Downtown Portland is home to Portland State University, with the largest enrolment within the state of Oregon. The university operates as a four year curriculum offering undergraduate and postgraduate degrees. The university has been ranked within the top 15 undergraduate education within America. Courses can be taken in the following subjects, Economics, Environmental programs, international studies, system engineering, technology management, theatre arts and marketing.Pacific Northwest College of Art in Portland is a private art institute offering bachelor grants, art degrees and graduate degrees.  The college has round 500 students enrolled who locally take part in exhibitions, design and lectures. Pacific Northwest College of Art offers animated art, illustration, intermedia and painting programs. 

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Address

Portland, Oregon

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Budget Masterclass | Marketing Training in Portland. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Budget Masterclass | Marketing Training in Portland, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Budget Masterclass | Marketing Training in Portland FAQs

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The training fees for certification in Portland starts from $1295
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in Portland
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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