Course information

Integrated Marketing Masterclass Outline

Module 1: Fundamentals of Integrated Marketing

  • Introduction to Integrated Marketing
  • Use of Integrated Marketing
  • Why Integrated Marketing is Important?
  • Guidelines to Create an Integrated Marketing Strategy
  • Integrate Marketing Efforts and Realize the Benefits

Module 2: Integrated Marketing Strategy

  • Integrated Marketing Vs Omnichannel Marketing
  • Benefits of Integrated Marketing
  • Implement Integrated Marketing Strategy
  • Components of Integrated Marketing Strategy
  • Skills Needed for Integrated Marketing

Module 3: Integrated Marketing Communication

  • What is IMC?
  • How to Identifying a Target Audience?
  • Purpose of Integrated Marketing Communication
  • Different Approaches

Module 4: Steps, Process, Tools of IMC

  • Integrated Marketing Communication Planning Process
  • Beneficial Integrated Marketing Communication Tools
  • Emerging Tools of IMC
  • What are the Major Steps in IMC Planning Model?

Module 5: Role of Creativity in Integrated Marketing

  • What is Creativity Process?
  • Five-Step Model of Creativity Process
  • Dimensions of Creativity

Module 6: Content Distribution Strategy

  • What is Content Distribution?
  • Social Media Content Distribution
  • Content Types for Distribution
  • Content Distribution Channels
  • How to Build a Content Distribution Strategy?

Module 7: Enough Time

  • Timing Adjustable
  • Pause, Stop, and Hide
  • No Timing
  • Interruption
  • Re-Authenticating

Module 8: Seizures

  • Flashes
  • Below Threshold

Module 9: Navigable

  • Bypass Blocks
  • Page Titled
  • Focus Order
  • Link Purpose
  • Multiple Ways
  • Headings and Labels
  • Focus Visible
  • Location
  • Link Purpose
  • Section Headings

Module 10: Readable

  • Language of Page
  • Language of Parts
  • Unusual Words
  • Abbreviations
  • Reading Level
  • Pronunciation

Module 11: Predictable

  • On Focus
  • On Input
  • Consistent Navigation
  • Consistent Identification
  • Change on Request

Module 12: Input Assistance

  • Error Identification
  • Labels or Instructions
  • Error Suggestion
  • Error Prevention
    • Legal
    • Financial
    • Data

Module 13: Compatible

  • Parsing
  • Name, Role, and Value
  • Conformance

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Who should attend this Integrated Marketing Masterclass? 

This Integrated Marketing Masterclass in Tucson is designed for individuals or professionals who are interested in optimizing their marketing efforts for maximum impact across various channels. This course can particularly benefit professionals such as:

  • Content Creators
  • Digital Marketers
  • Marketers and Sales Professionals
  • Business Owners and Entrepreneurs
  • Communication Professionals
  • Product Managers
  • Freelancers

Prerequisites of the Integrated Marketing Masterclass

There are no formal prerequisites for this Integrated Marketing Masterclass.

Integrated Marketing Masterclass Overview

Integrated marketing is a strategic approach that harmoniously combines various promotional channels and communication methods shown in this course in Tucson to convey a cohesive and unified brand message. By seamlessly integrating traditional advertising, digital marketing, public relations, and other communication channels, businesses create a synergistic and consistent brand image across diverse platforms.

Understanding the intricacies of Integrated Marketing is crucial for professionals aiming to master the art of reaching audiences seamlessly across diverse platforms. From marketing executives to entrepreneurs, anyone involved in shaping brand narratives and strategies can benefit significantly from this course in Tucson.

In this 1-day training in Tucson by The Knowledge Academy, delegates will gain practical insights and hands-on experience in crafting and executing integrated marketing plans. This course covers everything from harnessing the power of digital platforms to the psychology behind consumer behavior, providing delegates with a holistic understanding of the contemporary marketing landscape.

Course Objectives

  • To comprehend the significance of Integrated Marketing in today's business environment
  • To master the art of creating cohesive brand narratives across various marketing channels
  • To understand the role of data analytics in optimizing Integrated Marketing strategies
  • To develop skills in crafting compelling messages tailored to different platforms
  • To explore the latest trends and innovations shaping the field of Integrated Marketing
  • To gain hands-on experience in designing and executing an Integrated Marketing plan

Upon completion, delegates in Tucson will emerge with a well-rounded skill set, ready to navigate the complexities of modern marketing. They will be equipped to create and implement integrated marketing strategies that seamlessly connect with audiences, enhance brand visibility, and drive business success in today's competitive market.

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What’s included in this Integrated Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors   
  • Integrated Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Tucson venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Tucson is located within Arizona in Pima County just 60 miles north of the U.S-Mexico border. Also known as the Old Pueblo it is the county seat of Pima County, home to an estimated 527,972 people as of 2104 making it the second biggest populated city within Arizona. Topeka has a relatively high unemployment rate of 06.40% which has been decreased over the year by 0.70% from the year before when the unemployment rate was 07.10% whilst the average rate for Arizona cities is 06.00%. Education within Tucson is very important as it is the second biggest school district with regards to enrolment figures within Arizona. As well as having the highest enrolment figure for one of the secondary schools within the United States. The school districts which provide schools for students include one main on this being the Tucson Unified School District which has 115 schools within preschool, elementary, middle and high school as well as ten other school districts. There are also 14 charter schools and 15 private schools. The universities and colleges within Tucson can vary from private to public. Currently there are 13 institutions within Tucson however some universities are not based within the area but have branch or satellite campuses, for example the University of Phoenix which has four campus and the Pima Community college which has ten campuses, other institutions include the Art Institute of Tucson, The Art Center Design College, Brown Mackie College, Arizona State University's College of Public Service & Community Solutions, Prescott College and the University of Arizona. All the universities and colleges offer different degrees and programs, within a number of different subjects which depends on the institution.

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Address

Best Western Plus Tucson Airport
6801 S. Tucson Blvd
Tucson
Arizona
85756

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Integrated Marketing Masterclass | Marketing Training in Tucson. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Integrated Marketing Masterclass | Marketing Training in Tucson, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Integrated Marketing Masterclass | Marketing Training in Tucson FAQs

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The training fees for certification in Tucson starts from $1295
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in Tucson
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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