Consumer Behaviour Course in Pittsburgh

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Consumer Behaviour Course

Pittsburgh

Acquire in-depth knowledge of analyzing and interpreting qualitative data
Elevate your marketing skills with this Consumer Behavior Course
Learn the tip and tricks of the trade from industry experts and trainers

Dates & Prices Dates & Prices

Course information

Consumer Behavior Course Outline

Module 1: Why We Need Qualitative Research Methods

Data-Based Marketing Decision
Qualitative vs. Quantitative
How Qualitative Research Can Help to Answer Marketing Questions

Module 2: Evolution in Understanding Consumers and its Consequences

Traditional Way of Understanding the Consumer
New Approach to the Consumer
Discovering the Unconscious Mind and its Implications
Marketing Evidence for the Existence of Unconscious and Automatic Processes
Evolution of Qualitative Research

Module 3: Qualitative Methods: Different Tools in the Hands of a Marketing Researcher

Classic Qualitative Marketing Research Methods
Variations Around Focus Groups
Interactive Methods
Closer to the Real Experience
Exploring New Technologies

Module 4: Projective and Enabling Techniques

What are Projective Techniques?
When Projective and Enabling Techniques Can and Should be Used in Marketing Research
Types of Projective Techniques
Key Success Factors
Projective and Enabling Techniques Most Commonly Used in Marketing Research
Examples of Enabling Techniques
Analysis and Interpretation of Projective and Enabling Techniques

Module 5: Defining the Research Questions and Research Schemata

Different Stages of Qualitative Research
Defining the Research Area: From Marketing Questions to Research Questions
Designing Research Schemata: Quantitative Thinking in Qualitative Research
Additional Rules for Selecting Respondents
Number and Type of Interviews
Most Common Mistakes in Planning Research Schemata

Module 6: Art of Asking the Right Question

Elementary Rules for a Good Discussion Guide
Question Type Rules
Question and Topic Sequence Rules

Module 7: Conducting an Interview – the Difference Between Good and Bad Moderators

Good Moderation
Choosing a Moderator for a Particular Research Project
Characteristics of a Good Moderator
Types of Skills Advisable for Group Discussion
Types of Skills Advisable for Ethnographic Research
Additional Skills Essential in Qualitative Research
Six Major Mistakes in Moderation

Module 8: Analyzing and Interpreting Qualitative Data

Why is Qualitative Data Analysis Difficult?
Qualitative Data Analysis Framework
Types of Qualitative Marketing Research Results Presentation
Principles of Qualitative Data Analysis

Who should attend this Consumer Behavior Course?

The Consumer Behavior Course in Pittsburgh is designed to provide professionals with an in-depth understanding of consumer psychology, decision-making processes, and behaviors. It can be beneficial for many professionals, including:

Marketing Managers
Brand Managers
Market Researchers
Product Managers
Digital Marketers
Customer Experience Specialists
Sales Professionals

Prerequisites of the Consumer Behavior Course

There are no formal prerequisites for this Consumer Behavior Course.

Consumer Behavior Course Overview

Marketing Courses in Pittsburgh play a pivotal role in equipping professionals with the skills necessary to navigate the dynamic landscape of Consumer Behavior. In this one-day Consumer Behavior Course offered by the Knowledge Academy, participants delve into the intricacies of understanding customer preferences and decision-making processes.

Learning about Consumer Behavior is indispensable for professionals across various industries, especially marketers aiming to enhance their strategies. This knowledge gained through Marketing Courses in Pittsburgh empowers professionals to tailor their approaches, making it crucial for marketing professionals seeking a comprehensive understanding of their target audience.

This 1-day training in Pittsburgh by the Knowledge Academy is designed to provide practical insights and strategies for mastering Consumer Behavior. Delegates will gain actionable knowledge, enabling them to interpret consumer motivations, anticipate trends, and refine marketing campaigns effectively.

Course Objectives

To comprehend the psychological factors influencing consumer choices
To analyze and interpret data related to Consumer Behavior patterns
To develop strategies for effectively targeting and engaging specific consumer segments
To understand the impact of culture and social influences on consumer decision-making
To enhance marketing campaigns by aligning them with consumer preferences
To apply Consumer Behavior insights to improve product development and innovation

Upon completion of the Consumer Behavior Course, delegates in Pittsburgh will emerge with a strategic understanding of consumer psychology, empowering them to create more targeted and successful marketing campaigns, ultimately contributing to their professional growth and organizational success.

What’s included in this Consumer Behavior Course?

World-Class Training Sessions from Experienced Instructors
Consumer Behavior Certificate
Digital Delegate Pack

Why choose us

Our Pittsburgh venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Pittsburgh has around a population of 305,000 inhabitants living within the commonwealth’s second largest city. The city is located southeast of the Ohio River in the north east of the United States of America. Pittsburgh is characterized by the Appalachia border. The city is renowned for its number of bridges (446) and its steel-related businesses spanning over 300 of them. Pittsburgh has four main areas (North side, south side, east end and west end) surrounding the Golden triangle (downtown area) containing 90 neighbourhoods. The downtown area is the cultural district with art venues and theatres, sports and literature.Pittsburgh has several public schools including charter and magnet schools, City Charter High School, Pittsburgh Montessori School, Pittsburgh Gifted Center and Barack Obama Academy of International. The city also has many private schools including North Catholic High School, Bishop Canevin High School, Seton-La Salle Catholic High School and Central Catholic High School.Carnegie Mellon University is Pittsburgh main university with around, 15,000 students. It’s a private institution with 7 colleges and schools including, the College of Engineering, College of Fine Arts, Dietrich College of Humanities and Social Sciences. Carnegie was rated 24^th university in the world and the best technology school in the United States.The University of Pittsburgh has 17 schools and colleges with around 28,000 enrolled students. Pittsburgh University is located within the Oakland neighbourhood working as a commonwealth system of higher education. The university has 17 undergraduate and graduate schools. There are four undergraduate schools including the western Pennsylvania: Bradford, Greensburg, Johnstown and Titusville. The university has a developed Greek system of 39 fraternities and sororities including Delta Phi, Pi Kappa Pi, Delta Zeta and Kappa Delta. The university has several sports teams including the Pittsburgh panthers (Athletics team), Football team and Pittsburgh panther’s men’s basketball team.

Address

Penn Center East Monroeville
201 Penn Center Boulevard
Suite 400
Pittsburgh
Pennsylvania
15235

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Consumer Behaviour Course in Pittsburgh. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Consumer Behaviour Course in Pittsburgh, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Consumer Behaviour Course in Pittsburgh FAQs

What is Consumer Behaviour?

Consumer Behaviour refers to the study of individuals' decisions and actions regarding the selection, purchase, and use of goods and services, influenced by various psychological, social, and cultural factors.

What is the importance of Consumer Behaviour Courses?

Understanding Consumer Behaviour is crucial for marketers as it provides insights into customer preferences, helping create targeted marketing strategies. This knowledge enables businesses to tailor products, advertising, and services to meet the specific needs and desires of their target audience.

Who can benefit from this Consumer Behaviour Course?

Anyone involved in marketing, sales, product development, or market research can benefit from Consumer Behaviour Certification Course, as it provides insights into understanding consumer motivations, preferences, and decision-making processes to inform strategic business decisions and improve customer satisfaction.

Are there any prerequisites for the Consumer Behaviour Course?

There are no formal prerequisites to attend the Consumer Behaviour Training Course. However, a basic understanding of marketing concepts or introductory business courses could be beneficial for grasping the material more effectively.

Is the Consumer Behaviour Course delivered online or in-person?

The Knowledge Academy offers flexible learning experiences by providing options for online instructor-led training, on-site training, classroom courses, and online self-paced training. This flexibility allows participants to choose the format that best suits their preferences and learning needs.

Is any prior knowledge required for this Consumer Behaviour Course?

No prior knowledge is required to study Consumer Behaviour, although a basic understanding of marketing principles and psychology can be beneficial for grasping concepts more effectively.

What career opportunities can this Consumer Behaviour Course open up?

Completing this Consumer Behaviour Course can open up career opportunities in marketing, market research, consumer insights analysis, advertising, product management, and retail management roles across various industries.

How do I register for this Consumer Behaviour Course and what is the cost?

From The Knowledge Academy’s Consumer Behaviour Course page, fill in your details and contact information from the “Enquire Now” drop down menu, and one of our agents will get back to you regarding the further details. The price for this Consumer Behaviour Certification Course starts from £995.

What is the duration of this Consumer Behaviour Training Course?

The duration of this Consumer Behaviour Certification Course is 1 day.

What knowledge will I gain from taking this Consumer Behaviour Course?

By pursuing this Consumer Behaviour Course, you will acquire a comprehensive understanding of consumer decision-making processes, factors influencing behaviour, and the application of Consumer Behaviour theories to develop effective marketing strategies. The Consumer Behaviour Training aims to equip you with practical insights to navigate the dynamic landscape of consumer interactions.

What topics are covered in the Consumer Behaviour Certification Course?

The Consumer Behaviour Course covers a wide range of topics including consumer psychology, decision-making processes, market segmentation, branding strategies, and the impact of advertising and social media on consumer behaviour.

Why choose The Knowledge Academy in Pittsburgh over others?

The Knowledge Academy in Pittsburgh is a leading training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending this course.

What is the cost/training fees for Consumer Behaviour Course certification in Pittsburgh?

The training fees for Consumer Behaviour Course certification in Pittsburgh starts from $1295

Which is the best training institute/provider of Consumer Behaviour Course in Pittsburgh?

The Knowledge Academy is the Leading global training provider for Consumer Behaviour Course.

What are the best Marketing Courses courses in Pittsburgh?

Please see our Marketing Courses courses available in Pittsburgh

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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