Twitter Marketing Course Overview

Twitter Marketing Masterclass​ Outline

Module 1: Getting Started

  • What is Twitter?
  • Why Do People Use Twitter?
  • Why Do Businesses Use Twitter?
  • Twitter as a Business Tool
  • Basic Functionality and Features
  • Timeline
  • Elements of a Tweet
  • Home Screen
  • Moments and Lists

Module 2: Introduction to Twitter Marketing

  • Connecting and Engaging
  • Setting Up a Twitter Account
  • Writing Tweets
  • Following People
  • Gaining Followers
  • Using Lists to Group People Together
  • Using Shortened Links to Track Tweet Popularity

Module 3: Twitter Business Strategy

  • Pros and Cons
  • Business Strategy Overview
  • Listen
  • Creating Your Plan
  • Setting Your Content Strategy
  • Implementation
  • How Often Should I Post?
  • Content Best Practices

Module 4: Twitter Account Management

  • Developing a Strategy
  • Steps to Successfully Managing Your Twitter Account
  • Managing Your Account Settings
  • What Hashtags Should I Use?
  • Importance of Good Content
  • Promoting Tweets
  • Do I Need a Lot of Followers?
  • Increasing Your Visibility
  • Monitoring and Responding

Module 5: Concepts of Twitter Marketing

  • Ecosystem Approach for Engagement on Twitter
  • Twitter Advanced Search
  • Introduction to Twitter Ads
  • Campaign, Ad Group and Creative Structure
  • Using Twitter Analytics to Drive Content
  • Twitter Automation

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Who should attend this Twitter Marketing Training Course?

The Twitter Marketing Course is designed for individuals and businesses seeking to enhance their online presence and effectively leverage Twitter for marketing purposes. This course can benefit a wide range of professionals, including: 

  • Small Business Owners
  • Marketing Professionals
  • Social Media Managers
  • Brand Managers
  • Communication Specialists
  • Public Relations Professionals
  • E-Commerce Entrepreneurs

Prerequisites of the Twitter Marketing Training Course

There are no formal prerequisites for this Twitter Marketing Training Course.

Twitter Marketing Masterclass​ Overview

Twitter stands out as a pivotal platform for real-time information, enabling users to remain abreast of the latest news, trends, and global events as they happen. Beyond just information dissemination, it offers unparalleled opportunities for engagement and networking, allowing direct communication between brands, public figures, and their vast audiences.

Twitter Marketing emerges as a potent means of promoting businesses and stands out as a predominant social media platform. Mastering it is crucial for professionals who aim to drive quality traffic to their blogs or establish a loyal follower base for their enterprises. When employed effectively, Twitter can foster a two-way communication channel, enabling businesses to engage with followers, track competitors, and gauge customer sentiments.

This course, of all the other Digital Marketing Courses offered by The Knowledge Academy, is designed to equip delegates with a thorough understanding of Twitter Marketing dynamics. Throughout this intensive 1-day course, delegates will delve into optimising Twitter accounts, harnessing its features for diverse objectives, discerning the nature of content to post, and pinpointing the right audience for interaction.

Course Objectives:

  • To equip delegates with advanced strategies for organic Twitter growth and engagement
  • To hone skills in creating compelling Twitter content that resonates with target audiences
  • To understand and apply Twitter analytics for data-driven marketing decisions
  • To master the nuances of Twitter advertising for maximised ROI
  • To cultivate strategies for effective brand representation and crisis management on Twitter

After completing the Twitter Marketing Training, delegates will be well-equipped to leverage Twitter as a powerful tool in their Digital Marketing arsenal. This course on Twitter Marketing opens up new avenues for professionals looking to excel in the field of Digital Marketing, ensuring their skills remain current and valuable in the industry.

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What’s included in this Twitter Marketing Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Twitter Marketing Certificate 
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Twitter Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Twitter Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

What our customers are saying

Twitter Marketing Course FAQs

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The training fees for certification in the United States starts from $1295
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in the United States
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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