Course information

Search Engine Marketing (SEM) Training Course Outline

Module 1: Introduction to Search Engine Marketing (SEM)

  • What is Search Engine Marketing?
  • SEM Terminology
  • SEO Vs PPC

Module 2:  Search Engines and Marketing

  • What are Search Engines?
  • Search Engine Advertising

Module 3:  Introduction to Keywords

  • Keywords Working
  • Keyword Matching Types
  • Keyword Research
  • Negative Keywords

Module 4: Introduction to Quality Score

  • What is Quality Score?
  • Factors Influencing Quality Score
  • Improving Quality Score

Module 5: Exploring Search Engine Optimization

  • Search Engines
  • Working of SEO
  • On-Page and Off-Page SEO
  • Link Building
  • Improving SEO

Module 6: SEM and Other Marketing Types

  • SEM and Social Media Marketing
  • SEM and Email Marketing

Module 7: Setting Search Engine Marketing Strategy

  • Steps to Set Up Search Engine Marketing Strategy
  • Establish a Plan
  • Highlighting Goals
  • Determining Available and Necessary Resources
  • Analyzing Market and Competitors
  • Choosing Media and Tools

Module 8: Analyzing SEM Strategy Efficiency

  • Analyse Visits
  • Analyse Click-through Rate
  • Analyse Number of Conversions
  • Analyse ROI

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Who should attend this Search Engine Marketing (SEM) Training Course?

The Search Engine Marketing (SEM) Training Course is designed for professionals who want to learn how to effectively use search engine marketing techniques, including paid advertising (PPC), to promote products, services, and brands through search engines like Google. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • E-commerce Professionals
  • Digital Marketers
  • Marketing Consultants
  • Public Relations Specialists
  • Social Media Managers
  • Marketing Manager

Prerequisites of the Search Engine Marketing (SEM) Training Course

There are no formal prerequisites for this Search Engine Marketing (SEM) Training Course.

Search Engine Marketing (SEM) Training Course Overview

Search Engine Marketing (SEM) is a Digital Marketing strategy used to increase a website's visibility in Search Engine results pages. It encompasses both organic search techniques and paid advertising campaigns, helping businesses achieve prominence in online searches.

In this Search Engine Marketing (SEM) Training in San Antonio, delegates will learn about search engines, search engine market share, and search engine advertising. Delegates in San Antonio will get an understanding of how keywords work, and also about bidding. In addition, they will gain knowledge of the quality score and various factors influencing the quality score.

This 1-day training in San Antonio under the Digital Marketing Courses is suitable for anyone wanting to enhance their online presence. Whether you are a Digital Marketing Manager, SEO Specialist, PPC Executive, Content Strategist, E-commerce Manager, or Marketing Consultant, our Digital Marketing Courses have got you covered. Delegates will learn to create campaigns  and ads, and set up conversion tracking in AdWords accounts.

Course Objectives:

  • To introduce the foundational principles of effective SEM strategies
  • To cultivate expertise in creating and optimizing PPC campaigns
  • To understand keyword research, selection, and bidding processes
  • To analyze campaign metrics for ongoing refinement and ROI maximization
  • To explore advanced techniques for ad targeting and audience segmentation

By the end of this training in San Antonio, delegates will be familiar with on-page and off-page SEO and will be able to set up effective SEM strategies and analyze its efficiency with ease.

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What’s included in this Search Engine Marketing (SEM) Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Search Engine Marketing (SEM) Certificate            
  • Digital Delegate Pack

Why choose us

Our San Antonio venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

San Antonio is the seventh most populated city in the USA with an estimated population of 1.4 million people. The name is derived from the Spanish for Saint Anthony. Education in the USA is provided by both public and private schools, and is mandatory until the age of 16.  Pupils conducting their schooling within the USA start off at preschool, followed by elementary school, then middle school, before finishing at high school.  At age 18, US citizens are able to engage in higher education.  Higher education in the USA normally comes in the form of a college, undergraduate school, or a community college – that latter of which doesn’t normally cost anything to attend.  Candidates participating in a course at a college will gain credits towards a bachelor’s degree, whilst candidates participating a course at a community college will be earning credits in order to achieve an associate’s degree. It is estimated that there are over 100,000 student in San Antonio that are attending one of the 31 higher education institutions in the city. There are a number of publicly funded universities, including: University of Texas Health Science Center at San Antonio, the University of Texas at San Antonio, Texas A&M University–San Antonio, and the Alamo Community College District. The largest university in the city is the the University of Texas at San Antonio with over 28,000 pupils. There are also many private universities in the city including the highly respected Trinity University. This is a private liberal arts university that was founded in 1869. It offers up to 45 major programs and 60 minors, as well as 6 degree level programs. In 2013 it was named the US best university for Masters Studies by the Washington monthly. At The Knowledge Academy we offer over 50,000 classroom based training courses in the United States, including popular locations such as San Antonio.

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Address

San Antonio

Texas

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Search Engine Marketing (SEM) Training | Digital Marketing Course in San Antonio. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Search Engine Marketing (SEM) Training | Digital Marketing Course in San Antonio, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Search Engine Marketing (SEM) Training | Digital Marketing Course in San Antonio FAQs

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The training fees for certification in San Antonio starts from $1295
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in San Antonio
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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