Course information

Display Advertising Training Course Outline

Module 1: Fundamentals

  • Introduction to Display Advertising
  • Five Reasons to Start Using Display Advertising
  • Media Consumption
  • What are the Benefits of Online Display Advertising?

Module 2: Display Advertising

  • Types of Display Advertising 
  • Retargeting Display Ad
  • Contextual Display Ad
  • Behavioural Display Ad
  • Standard Sizes of Display Ads

Module 3: Display Advertising: Use an Affiliate Programme

  • Measure Your Campaign
  • Ways to Improve Performance of Your Display Ad Campaign
  • Optimising the Performance of Your Campaigns
  • Retarget Your Viewers

Module 4: Be Brand Persistent

  • PPC Vs Display Advertising
  • Internet Advertising Network
  • Options Regarding Online Display Advertising
  • Advertising Through Product/Service Search Engines
  • Internet Marketing Strategies

Module 5: Display Advertising: Media

  • Creating Image Ads
  • Video Ads
  • LinkedIn and Facebook Display Ads

 

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Who should attend this Display Advertising Training Course?

This Display Advertising Training Course is designed for individuals seeking to enhance their skills and understanding of Display Advertising techniques. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Digital Marketers
  • Advertising Managers
  • Entrepreneurs
  • Business Owners
  • E-commerce Professionals
  • Public Relations Professionals

Prerequisites of the Display Advertising Training Course

There are no formal prerequisites for this Display Advertising Training Course.

Display Advertising Training Course Overview

Display Advertising, an integral component of the Digital Marketing mosaic, employs visual ads to capture the attention of online audiences across a myriad of platforms. These ads, whether banners, videos, or interactive media, are strategically positioned on websites, social media, and other digital platforms, beckoning users with compelling visuals and messages.

Having proficiency in Display Advertising is crucial in today's visually driven digital world. Effective display ads can increase brand awareness, drive traffic, and generate conversions. Marketers, Brand Managers, and Digital Advertising Professionals stand to benefit immensely from mastering its nuances.

This 1-day Display Advertising Course is meticulously crafted to immerse delegates in the realm of visual advertising in the digital space. During the training, delegates will be introduced to the foundational principles, latest trends, and effective strategies in Display Advertising. All our Digital Marketing Courses, including this Display Advertising Course, are conducted by our expert trainers.

Course Objectives:

  • To elucidate the fundamentals and benefits of Display Advertising
  • To master the creation and optimisation of visually compelling ads
  • To grasp targeting techniques for reaching the ideal audience segment
  • To understand the analytics behind ad performance and ROI
  • To explore best practices for integrating display ads in a holistic marketing strategy

After completing this Display Advertising Training Course under Digital Marketing Courses, delegates will possess an understanding of Display Advertising, enabling them to drive successful campaigns. They will be better equipped to enhance brand visibility and achieve their marketing goals, making this course an asset in their journey towards Digital Marketing excellence.

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What’s included in this Display Advertising Training Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Display Advertising Certificate 
  • Digital Delegate Pack

Why choose us

Our Washington D.C. venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Washington D.C is the capital of the United States and is a federal district. Washington has around 660,000 inhabitants living in the area.

Washington D.C is the home to a variety of universities such as the American University which is a private research university. The university is affiliated with the United Methodist Church. The university was established in 1893 and was approved by former President Benjamin Harrison. The university enrols around 13,000 students a year who are either undergraduate or graduate students. Students at American University have backgrounds of more than 150 nationalities. The American University is also very well known for its study abroad programs in which students can participate in a number of programs around the world.

The George Washington University is another university located in Washington D.C. The university is a private research university and is the largest institution in the District of Columbia. The George Washington University was established in 1821. The university currently has around 25,300 students in attendance with the majority of those studying postgraduate degrees. Some of the courses available at the George Washington University include; Arts, Science, Business, International Affairs, Public Health, Professional Studies, Engineering, Applied Sciences, Nursing and Medicine, Politics and Law.

Another university located in Washington D.C is the Gallaudet University which is a private university for deaf and hard of hearing students. The university has around 2,000 students in attendance. Gallaudet was established in 1864 and was originally a grammar school for deaf and blind children until it became the university. Gallaudet is famous for being the only university that primarily teaches classes specifically accommodated to deaf and hard of hearing students. The university is bilingual using American Sign Language (ASL) and English.

Georgetown University is a private research university in Washington and was established in 1789 making it the oldest catholic and Jesuit institute in the United States. There are around 18,000 students who attend the university each year and study a variety of degrees. Some notable alumni from Georgetown University include eight former heads of state, Bill Clinton, Bradley Cooper and a variety of others. 

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Address

AdvantEdge Business Centres,

5335 Wisconsin Avenue,

Suite 650,

Washington D.C

United States

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Display Advertising Course in Washington D.C.. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Display Advertising Course in Washington D.C., accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Display Advertising Course in Washington D.C. FAQs

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The training fees for certification in Washington D.C. starts from $1295
The Knowledge Academy is the Leading global training provider for .
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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