Course information

Digital CRM Masterclass Outline

Module 1: Fundamentals

  • Introduction to Digital Marketing
  • Definition of Digital CRM
  • Significance of Digital CRM in Business

Module 2: Strategy for E-CRM in E-mail Marketing

  • Benefits of a Successful E-CRM Strategy
  • How to Meet Customer Expectations?
  • Measurement of CRM Activities

Module 3: Appropriate E-CRM Agencies and Suppliers

  • How to Choose the Right Platform?
  • Interaction Consistency
  • Deep Dive- Moments that Matter

Module 4: Customer Identity Management

  • Primary Purpose of Customer Identity Management
  • Data-Driven Decision-Making

Module 5: Data Management

  • Introduction
  • Customer Lifetime Value
  • Customer Referral Value
  • Customer Influencer Value
  • Customer Knowledge Value
  • Balancing the Right Amount of Interaction
  • Data-Driven Decision-Making

Module 6: Customer Value Management

  • Customer Lifetime Value
  • Customer Referral Value
  • Customer Influencer Value
  • Customer Knowledge Value
  • Balancing the Right Amount of Interaction

Module 7: CRM Operating Model

  • Customer-Centric Processes
  • Master Data Management and Governance
  • Technology

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Who should attend this Digital CRM Masterclass?

The Digital CRM Course in Salt Lake City is designed for professionals and individuals who are seeking to enhance their understanding and skills in the realm of Customer Relationship Management (CRM). This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Sales Representatives
  • Customer Service Experts
  • Business Owners and Entrepreneurs
  • Digital Strategists
  • Data Analysts
  • Marketing Managers

Prerequisites of the Digital CRM Masterclass

There are no formal prerequisites for this Digital CRM Course.

Digital CRM Masterclass Overview

Customer Relationship Management (CRM) in Salt Lake City has long been at the heart of business success. However, as the digital age advances, so does the complexity and potential of CRM. The Digital CRM Masterclass by The Knowledge Academy delves deep into the nuances of leveraging CRM in a digital-first world, ensuring businesses can effectively manage customer interactions across diverse online platforms.

In today's interconnected world, understanding the intricacies of Digital CRM in Salt Lake City is not just a luxury but a necessity. It plays a pivotal role in tailoring customer experiences, ensuring loyalty, and driving revenue. Professionals such as Digital Marketing Managers, Customer Relations Executives, E-commerce Specialists, and Business Strategists should aim to master digital CRM to ensure they're harnessing its full potential and offering unparalleled customer service.

All our Digital Marketing Courses in Salt Lake City, including this intensive 1-day masterclass, will equip delegates with the insights, tools, and best practices essential for digital CRM excellence. Furthermore, this Digital Marketing Course will not only sharpen their existing skills but will also introduce them to pioneering techniques in the realm of digital CRM.

Course Objectives:

  • To comprehend the core principles and evolution of Digital CRM
  • To master tools and platforms optimizing Customer Relationship Management
  • To strategize personalized campaigns enhancing customer engagement
  • To evaluate CRM metrics and analytics for informed decision-making
  • To integrate CRM with other digital channels for a cohesive strategy

After completing the Digital CRM Masterclass in Salt Lake City, delegates will possess the expertise needed to excel in Digital Marketing roles. They will be equipped to implement advanced CRM strategies, drive customer-centric marketing campaigns, and contribute to their organization's growth. This course opens up new career opportunities and is a valuable asset for anyone seeking success on Digital Marketing Courses.

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What’s included in this Digital CRM Masterclass?

  • World-Class Training Sessions from Experienced Instructors   
  • Digital CRM Certificate
  • Digital Delegate Pack

Why choose us

Our Salt Lake City venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Salt Lake City is situated in the Wasatch Front within the north-central part of Utah, as well as it being the capital city of Utah is also one of two major urban areas within the Great Basins. SLC or Salt Lake as the city is otherwise known is the most populated city with Utah as it is home to an estimated 1,153,340 people as of 2014 as well as having a metropolitan population of around 2,423,912 people. Salt Lake City has 23 elementary, 5 middle and 3 high schools as well as a charter school. In 1847 the first classes for children within the Mormon families was held in a tent and now today salt city lake includes a number of catholic schools which include Rowland Hall-St. Mark's School which is Salt Lake City’s premier independent school and Judge Memorial Catholic High School. Some of the universities and colleges within Salt Lake City includes the LDS Business College, Westminster College, University of Utah, The Art Institute of Salt Lake City and the Salt Lake Community College. The University of Utah is renowned for the medical and research programs they run as well as holding the first artificial heart transplant within 1982 and it also worked alongside three other universities with ARPANET in 1969 where pioneer Ivan Sutherland had moved within the Computer Science department.

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Address

285 West Broadway
Salt Lake City
Utah
84101

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital CRM Masterclass | Digital Marketing Course in Salt Lake City. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital CRM Masterclass | Digital Marketing Course in Salt Lake City, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital CRM Masterclass | Digital Marketing Course in Salt Lake City FAQs

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The training fees for certification in Salt Lake City starts from $1295
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in Salt Lake City
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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