Value-Based Selling Training Course Outline

Module 1: Value Based Selling

  • What is Value Based Selling?
  • Principles of Value Based Selling Methodology
  • Value Based Selling Process and Techniques
  • Differences and Similarities Between Value Based Selling and Value-Added Selling

Module 2: Value-Added Selling Philosophy

  • Real Meaning of Value
  • Value ADD-ITUDE
  • Customer-Focused Value
  • Seller-Focused Value
  • Value-Added Selling
  • Characteristics of Value-Added Salespeople
  • Price Facts

Module 3: Critical Buying Path, Value-Added Sales Process, and Customer Messaging

  • Paradigms of Buying
  • Critical Buying Path in Value-Added Selling
  • Value-Added Sales Process and its Strategic Overview
  • Customer Messaging
  • Value Added

Module 4: High-Value Target Account Selection and Target Penetration

  • Power of Discernment
  • Strategic Focus: Developing Market Savviness
  • Tactical Focus: Targeting Specific Accounts
  • Awareness of Your Profit Piranhas
  • Account Penetration Rules
  • Level I, II, and III Decision Makers
  • How to Talk Like a Level I, II, or III Decision Maker?

Module 5: Value-Added Selling Strategies

  • Customerising – as a Process
  • Positioning – Seller's Position in Buyers' Mind
  • Differentiating –Definable and Defendable Differences as a Seller
  • Presenting – Personalising Your Message and Maximise Perceived Value
  • Supporting – Supporting Strategies with Process and People Support
  • Relationship Building – Cornerstone of Value-Added Selling
  • Principles of Relationship Building
  • Tinkering – Responding to Your Customers in their Doubts
  • How is Tinkering Done?
  • Value Reinforcement – Vital Components of Customer-Messaging Campaign
  • Leveraging – Strategy for Maximising, Optimising, and Multiplying Efforts

Module 6: Value-Added Selling Tactics

  • Canvassing –Process of Identifying New Sources of Business
  • Getting Appointments – Four-Step Method for Getting Appointments
  • Pre-Call Planning - Planning Your Sales Call
  • Opening Stage – Impact Opening of Sales Call
  • Needs-Analysis Stage – Analysing Buyer's Needs to Sell Added Value
  • Presentation Stage – Selling Three Dimensions of Value
  • Commitment Stage (Closing) – Closing Sales on Right Time
  • Handling Objections – Elaborated Ways to Respond to Price Objections
  • Post-Call Activities – Conducting Post-Call Review
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Who Should Attend this Value Based Selling Training Course?

Our Value Based Selling Course is designed to equip delegates with the skills and strategies necessary to excel in the art of selling by focusing on delivering value and addressing the specific needs of customers. This Sales Course is especially beneficial for the following professionals:

  • Sales Professionals
  • Business Development Managers
  • Team Leaders
  • Freelancers and Consultants
  • Entrepreneurs and Business Owners
  • Product Managers
  • Sales Managers

Prerequisites of the Value Based Selling Training Course

There are no formal prerequisites for this Value Based Sales Course. However, a basic understanding of relationship building, sales pitching, and strong communication skills would be beneficial for the delegates.

Value-Based Selling Training Overview

Value-Based Selling Training introduces the principles of value-based and value-added selling. It covers customer value, sales strategies, account management, and value-driven sales techniques.

This training enhances delegates’ ability to apply value-based selling techniques in real-world scenarios. It strengthens communication, negotiation, and strategic thinking skills, enabling delegates to build trust, differentiate their offerings, and improve sales outcomes.

This 1-Day course offered by The Knowledge Academy equips delegates to apply value-based selling principles confidently in professional settings. Delegates gain practical insight into positioning value, handling objections, and guiding customer decisions effectively.

Value-Based Selling Training Course Objectives

  • To accumulate the knowledge of value-added selling philosophy
  • To learn the characteristics of a value-added salesperson
  • To understand the process of developing market savviness
  • To learn to present and personalise messages to maximise the perceived value
  • To get familiar with vital components of the customer-messaging campaign
  • To analyse customer needs and align value propositions for stronger buying decisions

Upon completion of this Value-Based Selling Training Course, delegates will be able to apply value-driven selling strategies and better understand and influence customer needs. They will also create impactful personalised messaging, enhance market awareness, and build stronger client relationships to drive sales success.

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What’s included in this Value-Based Selling Training?

  • World-Class Training Sessions from Experienced Instructors
  • Value Based Selling Certificate
  • Digital Delegate Pack
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Train Your Workforce

Looking for Value Based Selling Training in-house or onsite training Chandigarh. We specialise in corporate group training and bulk bookings for organisations of all sizes. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling.

Approved supplier to 53,536 organisations

The Knowledge Academy is an approved training supplier to 53,536 organisations across the UK, Europe, North America and Australia, so most buyers can book through their existing purchasing process with no new supplier setup.

Our Chandigarh venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Chandigarh is the capital city for both the Haryana and the Punjab states within India. As well as it being the first smoke free city within India it is also the countries first planned city. Chandigarh is a union territory and home to an estimated 1,054,686 people as of 2011. Chandigarh has a relatively low unemployment rate of 02.80% whilst the average rate for India is 03.60%. Education within Chandigarh is very important with primary schools, middle schools and high schools, some of which are overlooked by the Central Board of Secondary Education. The education within Chandigarh can be both private and public, some of these schools include the KB DAV Senior Secondary Public School, Delhi Public School, Century Public School and the St. Stephen's School. There are also a number of English medium schools within the city as English is a very important part of the education system. Chandigarh is also home to a number of different universities and colleges some of which include the DAV College, Ayurvedic College and the Panjab University all of which offer a range of degrees and programs in a variety of subjects. 

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Ways to take Value Based Selling Training in Chandigarh

Live Online

The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

1 day · next Fri 19 Mar 2027

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Online Self-Paced

Study 24/7 on your own schedule through our learning platform, with progress tracking.

Best for: fitting study around work.

90 days of access

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Onsite

We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

Tailored to your team

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Package deals for Value Based Selling Training in Chandigarh

Our training experts have compiled a range of course packages on a variety of categories in Value Based Selling Training, to boost your career. The packages consist of the best possible qualifications with Value Based Selling Training, and allows you to purchase multiple courses at a discounted rate.

Value-Based Selling Training | Sales Training in Chandigarh FAQs

What is Value Selling?

Value selling focuses on understanding and reinforcing the unique value of a product or service to the customer, rather than competing on price alone.

What are the benefits of taking this Value Based Selling Training?

This Value Based Selling Course enhances your ability to understand customer needs, communicate product value effectively, and build stronger, trust-based customer relationships.

Are there any prerequisites before taking this Value Based Selling Course?

There are no formal prerequisites to attend this Value Based Selling Training Certification.

Who should attend this Value Based Selling Training Course?

Sales professionals, business development executives, and anyone involved in customer engagement and sales would find this Value Based Selling Course beneficial.

What is the duration of this Value Based Selling Training Certification?

The duration of this Value Based Selling Training Certification is 1 day.

What are the career opportunities after completing this Value Based Certification?

Completing this certification opens opportunities in advanced sales roles, account management, and customer relationship management, enhancing career prospects in various industries.

What will I learn from this Value Based Selling Course?

In the Value Based Selling Course, you'll learn effective sales strategies focused on value, techniques for understanding customer needs, and skills for communicating the unique benefits of your offerings.

Why choose The Knowledge Academy in Chandigarh over others?

The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Value Based Selling Certification Course.

What is the cost/training fees for Value Based Selling Training in Chandigarh?

The training fees for Value Based Selling Training in Chandigarh starts from INR154995

Which is the best training institute/provider of Value Based Selling Training in Chandigarh?

The Knowledge Academy is one of the Leading global training provider for Value Based Selling Training.

What are the best Sales Training courses in Chandigarh?

Please see our Sales Training courses available in Chandigarh

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