Course information

Consumer Behavior Course Outline

Module 1: Why We Need Qualitative Research Methods

  • Data-Based Marketing Decision
  • Qualitative vs. Quantitative
  • How Qualitative Research Can Help to Answer Marketing Questions

Module 2: Evolution in Understanding Consumers and its Consequences

  • Traditional Way of Understanding the Consumer
  • New Approach to the Consumer
  • Discovering the Unconscious Mind and its Implications
  • Marketing Evidence for the Existence of Unconscious and Automatic Processes
  • Evolution of Qualitative Research

Module 3: Qualitative Methods: Different Tools in the Hands of a Marketing Researcher

  • Classic Qualitative Marketing Research Methods
  • Variations Around Focus Groups
  • Interactive Methods
  • Closer to the Real Experience
  • Exploring New Technologies

Module 4: Projective and Enabling Techniques

  • What are Projective Techniques?
  • When Projective and Enabling Techniques Can and Should be Used in Marketing Research
  • Types of Projective Techniques
  • Key Success Factors
  • Projective and Enabling Techniques Most Commonly Used in Marketing Research
  • Examples of Enabling Techniques
  • Analysis and Interpretation of Projective and Enabling Techniques

Module 5: Defining the Research Questions and Research Schemata

  • Different Stages of Qualitative Research
  • Defining the Research Area: From Marketing Questions to Research Questions
  • Designing Research Schemata: Quantitative Thinking in Qualitative Research
  • Additional Rules for Selecting Respondents
  • Number and Type of Interviews
  • Most Common Mistakes in Planning Research Schemata

Module 6: Art of Asking the Right Question

  • Elementary Rules for a Good Discussion Guide
  • Question Type Rules
  • Question and Topic Sequence Rules

Module 7: Conducting an Interview – the Difference Between Good and Bad Moderators

  • Good Moderation
  • Choosing a Moderator for a Particular Research Project
  • Characteristics of a Good Moderator
  • Types of Skills Advisable for Group Discussion
  • Types of Skills Advisable for Ethnographic Research
  • Additional Skills Essential in Qualitative Research
  • Six Major Mistakes in Moderation

Module 8: Analyzing and Interpreting Qualitative Data

  • Why is Qualitative Data Analysis Difficult?
  • Qualitative Data Analysis Framework
  • Types of Qualitative Marketing Research Results Presentation
  • Principles of Qualitative Data Analysis

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Who should attend this Consumer Behavior Course?

The Consumer Behavior Course in Ahmedabad is designed to provide professionals with an in-depth understanding of consumer psychology, decision-making processes, and behaviors. It can be beneficial for many professionals, including:

  • Marketing Managers
  • Brand Managers
  • Market Researchers
  • Product Managers
  • Digital Marketers
  • Customer Experience Specialists
  • Sales Professionals

Prerequisites of the Consumer Behavior Course

There are no formal prerequisites for this Consumer Behavior Course.

Consumer Behavior Course Overview

Marketing Courses in Ahmedabad play a pivotal role in equipping professionals with the skills necessary to navigate the dynamic landscape of Consumer Behavior. In this one-day Consumer Behavior Course offered by the Knowledge Academy, participants delve into the intricacies of understanding customer preferences and decision-making processes.

Learning about Consumer Behavior is indispensable for professionals across various industries, especially marketers aiming to enhance their strategies. This knowledge gained through Marketing Courses in Ahmedabad empowers professionals to tailor their approaches, making it crucial for marketing professionals seeking a comprehensive understanding of their target audience.

This 1-day training in Ahmedabad by the Knowledge Academy is designed to provide practical insights and strategies for mastering Consumer Behavior. Delegates will gain actionable knowledge, enabling them to interpret consumer motivations, anticipate trends, and refine marketing campaigns effectively.

Course Objectives

  • To comprehend the psychological factors influencing consumer choices
  • To analyze and interpret data related to Consumer Behavior patterns
  • To develop strategies for effectively targeting and engaging specific consumer segments
  • To understand the impact of culture and social influences on consumer decision-making
  • To enhance marketing campaigns by aligning them with consumer preferences
  • To apply Consumer Behavior insights to improve product development and innovation

Upon completion of the Consumer Behavior Course, delegates in Ahmedabad will emerge with a strategic understanding of consumer psychology, empowering them to create more targeted and successful marketing campaigns, ultimately contributing to their professional growth and organizational success.

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What’s included in this Consumer Behavior Course?

  • World-Class Training Sessions from Experienced Instructors 
  • Consumer Behavior Certificate
  • Digital Delegate Pack

Why choose us

Our Ahmedabad venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ahmedabad is situated on the banks of the Sabarmati River, as well as it being the capital of Gujarat, it is also the largest city within the western part of India, however overall it is the sixth largest city. Amdavad as the city is otherwise known, has a population of around 5.5 million and was the third quickest growing city of the decade which was ranked by Forbes in 2010, with an extended population of around 6.3 million, the city has played an important part within India’s industrial and economic sectors. There are some well-known institutes within Ahmedabad such as the National Institute of Fashion Technology, the public business school – Indian Institute of Management. However the most important of these institutes are over looked by the Indian Space Research Organisation, these being the Space Applications centre and the Physical Research Laboratory, set up to improve the understanding of the different aspects of science. Ahmedabad is home to a number universities which include Dr. Babasaheb Ambedkar Open University, Nirma University of Science and Technology, Gurajarat Vidyapeeth and the Gujarat University which can be linked to the colleges within Ahmedabad offering students the opportunity to learn about Science, Commerce or the Arts, however when they are choosing a degree to study, their options can include the previous subjects as well as Law, Engineering, Management and Medicine.

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Address

11-103
GCP Business Centre
Vijay Char Rasta
Memnagar
Ahmedabad

T: +91 8037244591

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Consumer Behaviour Course in Ahmedabad. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Consumer Behaviour Course in Ahmedabad, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Consumer Behaviour Course in Ahmedabad. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Consumer Behaviour Course in Ahmedabad sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Consumer Behaviour Course in Ahmedabad FAQs

Consumer Behaviour refers to the study of individuals' decisions and actions regarding the selection, purchase, and use of goods and services, influenced by various psychological, social, and cultural factors.
Understanding Consumer Behaviour is crucial for marketers as it provides insights into customer preferences, helping create targeted marketing strategies. This knowledge enables businesses to tailor products, advertising, and services to meet the specific needs and desires of their target audience.
Anyone involved in marketing, sales, product development, or market research can benefit from Consumer Behaviour Certification Course, as it provides insights into understanding consumer motivations, preferences, and decision-making processes to inform strategic business decisions and improve customer satisfaction.
There are no formal prerequisites to attend the Consumer Behaviour Training Course. However, a basic understanding of marketing concepts or introductory business courses could be beneficial for grasping the material more effectively.
The Knowledge Academy offers flexible learning experiences by providing options for online instructor-led training, on-site training, classroom courses, and online self-paced training. This flexibility allows participants to choose the format that best suits their preferences and learning needs.
No prior knowledge is required to study Consumer Behaviour, although a basic understanding of marketing principles and psychology can be beneficial for grasping concepts more effectively.
Completing this Consumer Behaviour Course can open up career opportunities in marketing, market research, consumer insights analysis, advertising, product management, and retail management roles across various industries.
From The Knowledge Academy’s Consumer Behaviour Course page, fill in your details and contact information from the “Enquire Now” drop down menu, and one of our agents will get back to you regarding the further details. The price for this Consumer Behaviour Certification Course starts from £995.
The duration of this Consumer Behaviour Certification Course is 1 day.
By pursuing this Consumer Behaviour Course, you will acquire a comprehensive understanding of consumer decision-making processes, factors influencing behaviour, and the application of Consumer Behaviour theories to develop effective marketing strategies. The Consumer Behaviour Training aims to equip you with practical insights to navigate the dynamic landscape of consumer interactions.
The Consumer Behaviour Course covers a wide range of topics including consumer psychology, decision-making processes, market segmentation, branding strategies, and the impact of advertising and social media on consumer behaviour.
The Knowledge Academy in Ahmedabad is a leading training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending this course.
The training fees for Consumer Behaviour Course certification in Ahmedabad starts from INR29995
The Knowledge Academy is the Leading global training provider for Consumer Behaviour Course.
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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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