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Google Analytics Certification is part of our Black Friday sale. Lock in up to 60% off now, choose online, classroom or onsite training, and schedule your course any time through 2027. Group bookings save up to 60%.

Google Analytics Masterclass Outline

Module 1: Introduction to Google Analytics

  • Introduction to Google Analytics
  • Benefits of Using Google Analytics
  • Why You Need Google Analytics?

Module 2: Implementing and Configuring Google Analytics

  • Get Started with Analytics
  • Manage and Configure Analytics

Module 3: Paid Search, Organic Search, PPC, CPC, and SEO

  • Paid Search
  • PPC (Pay Per Click)
  • Organic Search
  • Cost-per-click (CPC)
  • Search Engine Optimisation (SEO)

Module 4: Google Analytics Workings

  • How Does Google Analytics Work?
  • Characteristics

Module 5: Dashboards

  • Overview

Module 6: Landing Pages

  • What is Landing Page?
  • Types of Landing Pages
  • Landing Page Metrics

Module 7: Converting Traffic

  • What is Conversion?
  • Apply a Comparison in Google Analytics

Module 8: Metrics

  • Valid Dimension-Metric Combinations
  • How Metrics are Calculated?

Module 9: Defining Goals

  • Define Goals
  • Goal Types

Module 10: Understanding Campaigns and Traffic Sources

  • Campaigns and Traffic Sources
  • Collection
  • Processing
  • Reporting
  • Advanced Configuration Options

Module 11: Internal Site Search

  • Tactics to Improve Conversion Rate
  • User Basics and Intelligence of GA4
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Who should attend this Google Analytics Certification Course?

The Google Analytics Course in Kolkata is designed for professionals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • Social Media Managers
  • E-commerce Professionals
  • Marketing Consultants
  • Public Relations Specialists
  • Digital Marketers
  • Content Creators

Prerequisites of the Google Analytics Certification Course

There are no formal prerequisites for this Google Analytics Training Course.

Google Analytics Certification Course Overview

Google Analytics is a popular digital analytics software that is used to track and generate website reports. Google Analytics helps companies improve their marketing strategy, reduce the bounce rate, serve the target audience efficiently, and improve the conversion rate. Having extensive knowledge and skill in optimizing the website's performance using Google Analytics will help individuals earn higher-paying jobs in today's competitive IT sector.

They will also learn to identify trends and patterns in how visitors engage with their websites using the Google Analytics tool. Our highly expert trainers in Kolkata with years of teaching experience will conduct this masterclass and equip delegates with the skills to improve Google results and help you get more users on your website.

Our 1-day comprehensive course in Kolkata on Google Analytics provides delegates with the opportunity to tailor their knowledge and skills to monitor websites efficiently by making the best use of Google Analytics features. During this course in Kolkata, they will learn how to extract valuable information using Google Analytics.

Course Objectives

  • To create reports that provide insights into the business
  • To use reports and dashboards to visualize and analyze data
  • To align a website page with a search engine's ranking algorithm
  • To increase its visibility when people search for products or service
  • To measure impressions and clicks from internal promotions
  • To learn about E-commerce reporting to make better decisions and sales

After completing the Google Analytics Certification Course in Kolkata under Digital Marketing Courses, delegates will be well-equipped to harness the power of Google Analytics in their Digital Marketing endeavors. They will possess the skills to analyze website performance, track conversions, and refine marketing strategies effectively, ultimately leading to improved outcomes in their pursuit of other Digital Marketing Courses.

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What’s included in this Google Analytics Certification Course?

  • World-Class Training Sessions from Experienced Instructors
  • Google Analytics Certificate
  • Digital Delegate Pack
Hands-On Labs: Included as part of our online instructor-led delivery, these labs provide real-world exercises in a simulated environment guided by expert instructors to enhance your practical skills.
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Train Your Workforce

Looking for Google Analytics Certification in-house or onsite training in Kolkata? We specialise in corporate group training and bulk bookings for organisations of all sizes in Kolkata. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Kolkata venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Kolkata is situated on the east bank of the Hooghly River within East India, as well as it being the capital city of West Bengal, it plays a big part within East India’s educational, cultural and commercial industries. Calcutta as the city is otherwise known has a metropolitan population of around 14.1 million recorded in 2011 which makes it the third most populated metropolitan area within India, the city itself was home to around 4.5 million people in the same year. Kolkata has some history within its ports as the Port of Kolkata is the oldest one within India that is still used for operations. The secondary schools and universities within Kolkata can be owned either by the international board, central or state government or be privately owned. However not everyone is able to or goes to school, therefore, there are initiatives put in place to get more children into school such as the Shikhshalaya Prakalpa which also looks to improve the quality of teaching within the schools as well. Secondary schools within Kolkata include the Hare school, Hindu School and the La Martiniere Calcutta which is a Christian school, founded in 1835 which makes it one of the oldest within India. As well as one of the oldest schools, Kolkata is also home to two of the oldest engineering institutes within in India these being the Bengal Engineering and Science University and the Jadavpur University. There are many universities within Kolkata some of which include the Amity University, Aliah university, the Indian Institute of Science Education and Research, Kolkata, West Bengal National University of Animal and Fishery Sciences, West Bengal National University of Health Sciences, Techno India University and West Bengal National University of Juridical Sciences, Indian Statistical Institute, Indian institute of Foreign Trade and the Rabindra Bharati University. Kolkata also has two universities that are recognised as universities with potential for excellence these being the Jadavpur University and the Universtiy of Calcutta. The universities all offer different opportunities such as the public universities offer students their own diplomas and degrees. Courses can range from health sciences, management, science, engineering, medical, business, marine engineering, animal and fishery science, dentistry, science education and research as well as foreign trade.

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Ways to take Google Analytics Certification in Kolkata

Live Online

The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

1 day · next Fri 15 Jan 2027

See live online dates

Online Self-Paced

Study 24/7 on your own schedule through our learning platform, with progress tracking.

Best for: fitting study around work.

90 days of access

See self-paced options

Onsite

We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

Tailored to your team

Get a team quote

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Package deals for Google Analytics Certification in Kolkata

Our training experts have compiled a range of course packages on a variety of categories in Google Analytics Certification, to boost your career. The packages consist of the best possible qualifications with Google Analytics Certification, and allows you to purchase multiple courses at a discounted rate.

Google Analytics Certification in Kolkata FAQs

What is Google Analytics?

Google Analytics is a digital analytics software offered by Google that tracks and generates website reports.

What are the primary functions and uses of Google Analytics?

Google Analytics is used for tracking website traffic, understanding user behavior, measuring campaign performance, and extracting insights to optimize websites and marketing strategies.

What are the benefits of taking this Google Analytics Certification Course?

This Google Analytics Certification Course offers enhanced data analysis skills, improved marketing strategies, certification of expertise, comprehensive understanding of user behavior, and the ability to drive business growth through informed decisions.

Are there any prerequisites for taking this Google Analytics Course?

There are no formal prerequisites for this Google Analytics Masterclass.

What is included in this Google Analytics Course?

This Google Analytics Course includes training on Google Analytics fundamentals, data analysis techniques, custom reporting, advanced features like segmentation, and practical applications for marketing and website performance optimization.

What is the duration of this Google Analytics Course?

The duration of this Google Analytics Course spans across 1 day.

Will I receive a certification after completing this Google Analytics Certification Course?

Yes, upon successfully completing the Google Analytics Certification Course, delegates will receive a certification.

What are the career opportunities available after completing this Google Analytics Course?

Completing a Google Analytics course opens career paths like Digital Marketing Analyst, Web Analyst, SEO Specialist, Data Analyst, and E-commerce Manager, focusing on data-driven decision-making.

Why choose The Knowledge Academy in Kolkata over others?

The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Google Analytics Certification.

What is the cost/training fees for Google Analytics Certification in Kolkata?

The training fees for Google Analytics Certification in Kolkata starts from INR284995

Which is the best training institute/provider of Google Analytics Certification in Kolkata?

The Knowledge Academy is one of the Leading global training provider for Google Analytics Certification.

What are the best Digital Marketing Courses courses in Kolkata?

Please see our Digital Marketing Courses courses available in Kolkata

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