Course information

Direct Marketing Training Course Outline

Module 1: Fundamentals

  • Introduction to Direct Marketing
  • Direct Marketing Terms
  • Growth and Origins of Direct Marketing
  • Direct Marketing and Customer Relationship Management (CRM)

Module 2: Direct Marketing Concepts

  • Direct Marketing Process
  • Direct Marketing Applications: Segmentation and Targeting
  • Direct Marketing & Analytical Techniques
  • Data Mining
  • Machine Learning

Module 3: Marketing Concepts and Business Analytics

  • Scope of the Study
  • Marketing Database
  • Business Analytics

Module 4: Information Systems and the Direct Marketing Process

  • Business Intelligence Development
  • BI Overview
  • BI Capabilities

Module 5: Conceptual Framework for the Direct Marketing Process with Business Intelligence (DMP-BI)

  • Process Models Used to Develop the DMP-BI Framework
  • Direct Marketing Objectives
  • Data Preparation
  • Data Modelling
  • Direct Marketing Planning

Module 6: Benchmarking

  • What is Benchmarking?
  • Competitors

Module 7: Development Plan

  • SWOT Analysis
  • Direct Marketing Plan
  • Private Households
  • Bigger Buildings

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Who should attend this Direct Marketing Training Course?

This Digital Marketing Qualification Course in Kolkata is designed for individuals who want to enhance their proficiency in the realm of Digital Marketing. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Entrepreneurs
  • Sales Professionals
  • Public Relations Professionals
  • Social Media Managers
  • Digital Marketing Specialists
  • E-commerce Managers

Prerequisites of the Direct Marketing Training Course

There are no formal prerequisites for this Direct Marketing Course.

Direct Marketing Training Course Overview

Direct Marketing in Kolkata, in the vast landscape of promotional strategies, distinguishes itself by targeting specific audiences with tailored messages. Instead of casting a wide net, this approach values precision, reaching out directly to potential or existing customers with offers, information, or products they are likely to find relevant.

Proficiency in Direct Marketing in Kolkata is pivotal for ensuring that promotional efforts aren't lost in the cacophony of mass advertising. By understanding and mastering the art of direct communication, marketers can achieve higher conversion rates, better ROI, and more engaged customer relationships.

During this 1-day training course in Kolkata by The Knowledge Academy, delegates will be taken through the foundational principles, the latest tools and techniques, and the nuances of crafting compelling campaigns. They will gain insights into audience segmentation, crafting personalized messages, and measuring the success of their campaigns.

Course Objectives:

  • To impart the foundational principles of effective Direct Marketing
  • To train delegates in audience segmentation and targeting techniques
  • To enhance skills in crafting personalized and compelling messages
  • To provide insights into measuring and optimizing campaign success
  • To explore contemporary tools and platforms in Direct Marketing practice

After completing this Direct Marketing Course in Kolkata, the delegates will be equipped with the expertise needed to excel in Digital Marketing. They will possess the skills to create highly effective, personalized marketing campaigns, boosting customer engagement and driving business growth.

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What’s included in this Direct Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors   
  • Direct Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Kolkata venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Kolkata is situated on the east bank of the Hooghly River within East India, as well as it being the capital city of West Bengal, it plays a big part within East India’s educational, cultural and commercial industries. Calcutta as the city is otherwise known has a metropolitan population of around 14.1 million recorded in 2011 which makes it the third most populated metropolitan area within India, the city itself was home to around 4.5 million people in the same year. Kolkata has some history within its ports as the Port of Kolkata is the oldest one within India that is still used for operations. The secondary schools and universities within Kolkata can be owned either by the international board, central or state government or be privately owned. However not everyone is able to or goes to school, therefore, there are initiatives put in place to get more children into school such as the Shikhshalaya Prakalpa which also looks to improve the quality of teaching within the schools as well. Secondary schools within Kolkata include the Hare school, Hindu School and the La Martiniere Calcutta which is a Christian school, founded in 1835 which makes it one of the oldest within India. As well as one of the oldest schools, Kolkata is also home to two of the oldest engineering institutes within in India these being the Bengal Engineering and Science University and the Jadavpur University. There are many universities within Kolkata some of which include the Amity University, Aliah university, the Indian Institute of Science Education and Research, Kolkata, West Bengal National University of Animal and Fishery Sciences, West Bengal National University of Health Sciences, Techno India University and West Bengal National University of Juridical Sciences, Indian Statistical Institute, Indian institute of Foreign Trade and the Rabindra Bharati University. Kolkata also has two universities that are recognised as universities with potential for excellence these being the Jadavpur University and the Universtiy of Calcutta. The universities all offer different opportunities such as the public universities offer students their own diplomas and degrees. Courses can range from health sciences, management, science, engineering, medical, business, marine engineering, animal and fishery science, dentistry, science education and research as well as foreign trade.

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Address

P, 21A,Old Ballygung Road.
3rd Floor (above Chinese Pavilion)
Near Birla Mandir.
Kolkata 700019
(West Bengal)

T: +91 8037244591

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Direct Marketing Training in Kolkata. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Direct Marketing Training in Kolkata, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Direct Marketing Training in Kolkata. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Direct Marketing Training in Kolkata sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Direct Marketing Training in Kolkata FAQs

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The training fees for certification in Kolkata starts from INR24995
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in Kolkata
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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