Digital Marketing Masterclass Outline

Module 1: Digital Marketing

  • What is Digital Marketing?
  • How it Evolved?
  • Impact of Digital Marketing on Business

Module 2: Planning, Strategy, and Testing

  • Online Campaign Planning
  • Digital Marketing Techniques
  • Campaign Strategy
  • Integrated Marketing
  • Multi-Chanel Marketing

Module 3: Customer Experience and Usability

  • Customer Experience (CX) Marketing
  • User Experience (UX)
  • Sitemaps and Wireframes
  • Usability Testing

Module 4: Mobile Marketing

  • Introduction to Mobile Marketing
  • Advantages of Mobile Marketing
  • Key Challenges in Mobile Marketing
  • Success Factors in Mobile Marketing
  • Developing a Customer-led Mobile Strategy
  • Assessing the Role of Mobile Sites Vs Apps
  • Mobile User Acquisition
  • Building Loyalty and Customer Retention Through Mobile Channels
  • Tracking and Analytics
  • Conversion Rate Optimization

Module 5: Content Strategy

  • Why Content is (Still) Pivotal?
  • Developing Content for Different Customer Segments
  • Content and SEO: The Power of ‘In-Bound Marketing’
  • Developing a Content Plan

Module 6: Social Media

  • Social Media Overview
  • Facebook, LinkedIn, YouTube, Twitter
  • Google+
  • Successes and Pitfalls of Social Media

Module 7: Email Marketing

  • Why Permission is Everything?
  • How to Acquire Names and Email Addresses?
  • Testing Email for Continuous Improvement
  • E-Newsletters and Other Email Formats
  • Broadcast and Delivery Considerations
  • Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Introduction to Search Engine Marketing
  • Why is Search Engine Marketing So Crucial to Online Success?
  • Search Engine Optimization
  • Pay Per Click
  • Integrating SEO and PPC

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • Best Practices for Achieving ROI
  • Integrating Online and Offline Activity
  • 'Real-World' Integrated Campaigns
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Who should attend this Digital Marketing Masterclass?

The Digital Marketing Masterclass in Kolkata is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • Social Media Managers
  • E-commerce Professionals
  • Marketing Consultants
  • Public Relations Specialists
  • Digital Marketers
  • Content Creators

Prerequisites of the Digital Marketing Masterclass

There are no formal prerequisites for this Digital Marketing Masterclass.

Digital Marketing Masterclass Overview

In today's digital age, where nearly every aspect of life is influenced by the internet, Digital Marketing plays a pivotal role in connecting brands with potential consumers. From Analytics Managers to CRM Specialists, SEO Experts, and Social Media Managers, a strong grasp of Digital Marketing opens doors to a myriad of lucrative career opportunities. 

These Digital Marketing Courses in Kolkata are comprehensive training courses that delves into the dynamic world of online advertising and communication. Through various electronic media channels like social platforms, mobile devices, and search engines, this course equips professionals with the knowledge and skills needed to navigate the digital landscape effectively.

This 1-day course in Kolkata offered by The Knowledge Academy is a concise yet powerful course that empowers delegates with industry-standard knowledge and skills. This course in Kolkata focuses on optimizing advertisements and Digital Marketing practices across various platforms and devices, ultimately improving customer usability. By delving into crucial topics such as SEO and the importance of quality content, delegates gain the knowledge required for effective customer engagement.

Course Objectives

  • To provide a comprehensive understanding of Digital Marketing fundamentals
  • To equip participants with the skills to effectively use various digital channels for promotion
  • To enable participants to optimize websites and enhance conversion rates 
  • To teach effective Search Engine Optimization (SEO) techniques for improved online visibility
  • To instruct participants in utilizing social media and mobile marketing for broader reach
  • To empower participants to create and manage successful multi-channel Digital Marketing campaigns

At the end of this course, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimization.

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What’s included in this Digital Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Digital Marketing Certificate
  • Digital Delegate Pack
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Train Your Workforce

Looking for Digital Marketing Course in-house or onsite training in Kolkata? We specialise in corporate group training and bulk bookings for organisations of all sizes in Kolkata. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Kolkata venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Kolkata is situated on the east bank of the Hooghly River within East India, as well as it being the capital city of West Bengal, it plays a big part within East India’s educational, cultural and commercial industries. Calcutta as the city is otherwise known has a metropolitan population of around 14.1 million recorded in 2011 which makes it the third most populated metropolitan area within India, the city itself was home to around 4.5 million people in the same year. Kolkata has some history within its ports as the Port of Kolkata is the oldest one within India that is still used for operations. The secondary schools and universities within Kolkata can be owned either by the international board, central or state government or be privately owned. However not everyone is able to or goes to school, therefore, there are initiatives put in place to get more children into school such as the Shikhshalaya Prakalpa which also looks to improve the quality of teaching within the schools as well. Secondary schools within Kolkata include the Hare school, Hindu School and the La Martiniere Calcutta which is a Christian school, founded in 1835 which makes it one of the oldest within India. As well as one of the oldest schools, Kolkata is also home to two of the oldest engineering institutes within in India these being the Bengal Engineering and Science University and the Jadavpur University. There are many universities within Kolkata some of which include the Amity University, Aliah university, the Indian Institute of Science Education and Research, Kolkata, West Bengal National University of Animal and Fishery Sciences, West Bengal National University of Health Sciences, Techno India University and West Bengal National University of Juridical Sciences, Indian Statistical Institute, Indian institute of Foreign Trade and the Rabindra Bharati University. Kolkata also has two universities that are recognised as universities with potential for excellence these being the Jadavpur University and the Universtiy of Calcutta. The universities all offer different opportunities such as the public universities offer students their own diplomas and degrees. Courses can range from health sciences, management, science, engineering, medical, business, marine engineering, animal and fishery science, dentistry, science education and research as well as foreign trade.

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Ways to take Digital Marketing Course in Kolkata

Live Online

The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

1 day · next Fri 13 Nov 2026

See live online dates

Online Self-Paced

Study 24/7 on your own schedule through our learning platform, with progress tracking.

Best for: fitting study around work.

90 days of access

See self-paced options

Onsite

We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

Tailored to your team

Get a team quote

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Package deals for Digital Marketing Course in Kolkata

Our training experts have compiled a range of course packages on a variety of categories in Digital Marketing Course, to boost your career. The packages consist of the best possible qualifications with Digital Marketing Course, and allows you to purchase multiple courses at a discounted rate.

Digital Marketing Courses | Digital Marketing Training in Kolkata FAQs

What is Digital Marketing?

Digital Marketing involves promoting products or services using digital channels, such as social media, email, search engines, and websites, to reach and engage with a target audience effectively.

Why Digital Marketing is important?

Digital Marketing is crucial as it allows businesses to reach a larger audience in a measurable, cost-effective way, and provides data-driven insights for better targeting and personalization.

Is Digital Marketing helpful for every type of business?

Yes, Digital Marketing is beneficial for all business types, allowing them to reach a wider audience, tailor messages to specific segments, and track results for any product or service.

Are there any prerequisites for this Digital Marketing Course?

There are no formal prerequisites to attend this Digital Marketing Course.

What skills will I gain from this Digital Marketing Training?

In this Digital Marketing Course, you'll gain skills in SEO, content marketing, social media strategy, data analytics, and digital advertising, enhancing your ability to develop and execute effective online marketing campaigns.

What topics are covered in the Digital Marketing Course?

The Digital Marketing Course usually covers SEO, content marketing, social media marketing, email marketing, analytics, PPC, and digital strategy, providing a comprehensive understanding of the digital marketing landscape.

Is there any career opportunities in Digital Marketing?

Digital Marketing Courses offers diverse career opportunities such as digital marketing manager, SEO specialist, content strategist, social media marketer, and data analyst, among others.

How will this Digital Marketing Qualification benefit my career?

This Digital Marketing Certification enhances your expertise in digital channels and strategies, making you a valuable asset to employers and opening up opportunities for career advancement in the marketing field.

Why choose The Knowledge Academy over others?

The Knowledge Academy in Kolkata stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Digital Marketing Certification.

What is the cost/training fees for Digital Marketing Course in Kolkata?

The training fees for Digital Marketing Course in Kolkata starts from INR154995

Which is the best training institute/provider of Digital Marketing Course in Kolkata?

The Knowledge Academy is one of the Leading global training provider for Digital Marketing Course.

What are the best Digital Marketing Courses courses in Kolkata?

Please see our Digital Marketing Courses courses available in Kolkata

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