Adobe Customer Journey Analytics Training Overview

Course syllabus

Who it’s for

What’s included

FAQs

Adobe Customer Journey Analytics Training Course Outline

Module 1: Introduction

  • Customer Journey Analytics overview
  • Quick Start Guide
  • Landing Page
  • Compare CJA to BI solutions

Module 2: Customer Journey Analytics and Adobe Analytics

  • Evolution from Adobe Analytics
  • User Guide for Adobe Analytics users
  • Comparison with Adobe Analytics

Module 3: Data Ingestion

  • Data Ingestion Overview
  • Adobe Analytics
  • Adobe Experience Platform
  • Batch data
  • Streaming data
  • Source connectors

Module 4: Connections

  • Connections overview
  • Create a connection
  • Manage connections
  • Combined event datasets
  • Standard lookups
  • Cross-Channel Analytics

Module 5: Data Views

  • Data views overview
  • Create or edit a data view
  • Component Settings
  • Standard Component Reference
  • Labels and Policies

Module 6: Workspace Projects

  • Analysis Workspace overview
  • Perform basic and advanced analysis
  • Projects
  • Visualizations
  • Panels
  • Curate, Share and Schedule projects
  • Attribution IQ
  • Virtual Analyst

Module 7: Component

  • Components overview
  • Add component descriptions
  • Annotations
  • Audiences
  • Dimensions
  • Metrics
  • Filters
  • Calculated Metrics
  • Date ranges
  • Data Dictionary

Module 8: Analytics Dashboards

  • Analytics dashboards - Overview
  • Curator tasks
  • Create a mobile scorecard
  • Set up executives to use dashboards
  • Executive user quick start guide

Module 9: Report Builder

  • Report Builder Overview
  • Report Builder Set Up
  • Create a Data Block
  • Report Builder Hub
  • Select a Date Range
  • Work with Filters
  • Filter Dimensions
  • Manage Data Blocks
  • Schedule Workbooks
  • Restricted Labels
  • Report Builder Settings

Module 10: Cross-Channel Analytics

  • Cross-Channel Analytics overview
  • How replays work

Module 11: Adobe integrations

  • Integrate Adobe solutions with CJA overview
  • Integrate Adobe Analytics with Customer Journey Analytics
  • Integrate Journey Optimizer data with CJA
  • Integrate Customer AI data with CJA

Module 12: Data Governance

  • Data Governance
  • Audit Log
  • Customer Managed Keys

Module 13: Use cases

  • Customer Journey Analytics use cases
  • Google Analytics data
  • Data ingestion
  • Data views
  • B2B
  • Cross-channel data
  • Adobe Analytics data
  • Complex data

Module 14: Administration

  • Access Control
  • View and manage usage
  • Deletion implications

Module 15: Labs and Troubleshooting

  • Labs User Guide
  • Comparing Adobe Analytics data to CJA data
  • Counts Real-time CDP and CJA
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Who should attend this Adobe Customer Journey Analytics Training?

The Adobe Customer Journey Analytics Training in India is beneficial for a variety of professionals and individuals who want to gain expertise in using Adobe's Customer Journey Analytics platform to analyze and improve customer experiences. Here are some of the professionals who should consider attending this training:

  • Digital Marketers
  • Marketing Analysts
  • Data Analysts
  • Customer Experience Professionals
  • E-commerce Managers
  • Web Analysts
  • Product Managers

Prerequisites of the Adobe Customer Journey Analytics Training

There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training course.

Adobe Customer Journey Analytics Training Course Overview

Customer Journey Analytics is the process of analyzing and understanding the various touchpoints and interactions that a customer has with a business. It involves collecting and analyzing data from multiple sources to gain insights into customer behavior and preferences. This training aims to provide individuals with control to connect online and offline data in the analysis workspace on any common customer ID.

Studying this training equips learners in India with analytics dashboards that provide insights and key performance indicators related to a particular area of a business. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.

In this 2-day Adobe Customer Journey Analytics Training Course, delegates in India will gain comprehensive knowledge of Adobe Customer Journey Analytics and how to master it. During this training, they will learn how to use Adobe Analytics data for customer journey analytics. They will also learn how to create a mobile scorecard and set up executives to use dashboards.

Course Objectives

  • To get an understanding of how to create, share, and schedule projects
  • To learn how to select a date range and work with filters and filter dimensions
  • To become familiar with how to add component descriptions and annotations
  • To learn how to integrate journey optimization data with customer journey analytics
  • To attain knowledge of how to work with Adobe Analytics data and complex data
  • To create connections between platform datasets and customer journey analytics

After attending this training, delegates in India will be able to manage data blocks, schedule workbooks, and use restricted labels. They will also be able to resolve customer problems through real-time reports.

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What's Included in this Adobe Customer Journey Analytics Training?

  • World-Class Training Sessions from Experienced Instructors
  • Adobe Customer Journey Analytics Certificate
  • Digital Delegate Pack

You’ll also get access to the MyTKA Training Portal, which will be your go to hub for all your training.
Hands-On Labs: Included as part of our online instructor-led delivery, these labs provide real-world exercises in a simulated environment guided by expert instructors to enhance your practical skills.
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Train Your Workforce

Looking for Adobe Customer Journey Analytics Training in-house or onsite training in India? We specialise in corporate group training and bulk bookings for organisations of all sizes in India. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Customer Journey Analytics Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Live classes

Join a scheduled class with a live instructor and other delegates.

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Interactive

Engage in activities, and communicate with your trainer and peers.

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Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

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Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

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Scalable Training Delivery

Access Adobe Customer Journey Analytics Training in India delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master Adobe Customer Journey Analytics Training with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

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Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

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Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Adobe Customer Journey Analytics Training industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

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Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

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Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn Adobe Customer Journey Analytics Training through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

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Flexible Learning

Access Adobe Customer Journey Analytics Training resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

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Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

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Global Training Provider

Access Adobe Customer Journey Analytics Training in India from a trusted global training provider delivering consistent learning to professionals worldwide.

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Cost-Effective Training

Benefit from the cost-effective Adobe Customer Journey Analytics Training that delivers high-quality course content without compromising learning outcomes.

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Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Experience the most sought-after learning style with The Knowledge Academy's Adobe Customer Journey Analytics Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Adobe Customer Journey Analytics Training sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Adobe Customer Journey Analytics Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Adobe Customer Journey Analytics Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Package deals for Adobe Customer Journey Analytics Training

Our training experts have compiled a range of course packages on a variety of categories in Adobe Customer Journey Analytics Training, to boost your career. The packages consist of the best possible qualifications with Adobe Customer Journey Analytics Training, and allows you to purchase multiple courses at a discounted rate.

Adobe Customer Journey Analytics Training FAQs

What is Adobe Customer Journey Analytics?

Adobe Customer Journey Analytics is a tool for analysing customer behaviour across multiple channels to gain insights and optimise customer experiences.

Are there any prerequisites for attending this Adobe Customer Journey Analytics Training?

There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training Course.

Who should attend these Adobe Customer Journey Analytics Training Courses?

Marketing Analysts, Data Scientists, Customer Experience Professionals, and Business Strategists who want to optimise customer journeys should attend this course.

How does Adobe Customer Journey Analytics work?

It integrates data from various sources, enabling real-time analysis of customer interactions across different touchpoints to provide actionable insights.

What is Adobe Analytics used for?

Adobe Analytics is a powerful tool for tracking and analysing web traffic, user behaviour, and marketing effectiveness. It provides insights into user interactions across digital platforms, helping businesses optimise engagement and conversions.

What is the duration of this Adobe Customer Journey Analytics Course?

This course takes 2 days to complete during which delegates participate in intensive learning sessions that cover various course topics.

What will I learn in this Adobe Customer Journey Analytics Training?

You'll learn how to collect, analyse, and interpret customer journey data, create reports, and make data-driven decisions.

What are the benefits of taking this Adobe Customer Journey Analytics Training?

You’ll gain skills to optimise customer experiences, improve marketing strategies, and drive business growth.

What does Adobe Customer Journey Analytics Certification aim to achieve?

The certification validates your expertise in using Adobe Customer Journey Analytics to enhance customer experiences and improve business outcomes.

Do you offer 24/7 support for this Adobe Customer Journey Analytics Course?

Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.

Do you provide self-paced Adobe Customer Journey Analytics Training Course?

The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.

What is the significance of holding Adobe Customer Journey Analytics Certification?

This certification showcases your proficiency in analysing customer journeys and using data to drive strategic decisions.

What is included in this Adobe Customer Journey Analytics Training Course?

The course includes interactive lessons, hands-on practice, course materials, and access to Adobe Customer Journey Analytics tools.

Which individuals or roles require Adobe Customer Journey Analytics Certification?

Marketing Professionals, Data Analysts, and Customer Experience Managers often require this certification to enhance their skills.

What is the level of difficulty for this Adobe Customer Journey Analytics Training?

The training is considered intermediate and suitable for individuals with some background in data analysis or Adobe tools.

What jobs can I expect based on this Adobe Customer Journey Analytics Course?

You can expect roles like customer journey analyst, data analyst, marketing strategist, and customer experience manager upon completing this course.

Do you provide corporate training for this Adobe Customer Journey Analytics Course?

Yes, we offer tailored corporate training courses that can be customised to meet the specific needs of an organisation and its employees.

Who should I contact if I am unable to access this Adobe Customer Journey Analytics Training Course?

Should you encounter any difficulties accessing the course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.

Why should I take this Adobe Customer Journey Analytics Course?

This course enhances your ability to analyse customer journeys, optimise marketing efforts, and improve overall business strategies.

What to do after this Adobe Customer Journey Analytics Training Course?

After completing the course, apply your skills in real-world scenarios, pursue further certifications, or advance your career in data analytics.

Is it necessary to have a background in other Adobe Courses to take Adobe Customer Journey Analytics Training?

No, a background in other Adobe courses is not necessary, though familiarity with Adobe tools can be advantageous.

What is the cost/training fees for Adobe Customer Journey Analytics Training in India?

The training fees for Adobe Customer Journey Analytics Training in India starts from INR64995

Which is the best training institute/provider of Adobe Customer Journey Analytics Training in India?

The Knowledge Academy is one of the Leading global training provider for Adobe Customer Journey Analytics Training.

What are the best Adobe Courses courses in India?

Please see our Adobe Courses courses available in India

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