Influencer Marketing Masterclass - United States

Prerequisites

In this Influencer Marketing Masterclass training, there are no formal prerequisites.

Audience

The Knowledge Academy's Influencer Marketing Masterclass is designed for those who want to become an expert of active networks and want to achieve measurable business goals.

Influencer Marketing Masterclass​ Course Overview

Influencer Marketing is a kind of marketing which emphasis on leveraging foremost leaders to encourage the message of the brand to the broader market. Instead of direct marketing to a wide range of consumers, you can motivate, hire/pay influencers to get out the word for you. The influence market has revolutionised the process we buy things—forever.

Approximately 67% of advertisers say that they are engaging in a type of influencer marketing, a figure that is expected to rise as social media influencers achieve more public attention. With the increasing demand, the influencer market is moving to the larger modernised resolutions, including tools like programming and influencer networks to help brands insist influencers more easily.

In this 1-day training, delegates will gain knowledge of the basic concepts of Influencer Marketing and its importance. Delegates will understand the types of different influencer and which type is suitable. Delegates will attain an understanding of the strategy of Influencer Marketing.

This training will cover various concepts, such as:

• Introduction to influencer marketing
• The 3 types of influencers
• Which type of influencer is right for you?
• Aspects of influencer
• What is the situational influence?
• Who is your marketing audience?
• How to find and use influencers
• Post campaign tracking
• Common influencer marketing mistakes
• Influencer marketing tools

At the end of this training, delegates will attain the knowledge of how to measure in your influencer campaign using post-campaign tracking.

• Delegate pack consisting of course notes and exercises
• Manual
• Experienced Instructor