close

close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

close

close

Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

Course Information

Influencer Marketing Masterclass​ Course Outline

Module 1: Fundamentals

  • Introduction to Influencer Marketing
  • What is an Influencer?
  • The 3 Types of Influencers
  • Influencer Aspects
  • Which Type of Influencer is Right for You?
  • Influencer Marketing Examples
  • The Four Ms of Influence Marketing

Module 2: Why use an Influencer Marketing Strategy?

Module 3: Situational Influence: A New Model for a New Era

  • Current Trends
  • Gravity
  • Repositioning the Customer at the Center
  • Situational Influence
    • Communities
    • Economic
    • Social and Cultural Groupthink
    • Personal Ideology
  • Situational Factors
    • Personal Situational Factors
    • Environmental Situational Factors
    • Emotional Situational Factors
    • Life Cycle Situational Factors

Module 4: Identifying the Right Influencer

  • Who is Your Marketing Audience?
  • What Response are you Expecting?
  • What do You need to Know About Your Potential Influencer?

Module 5: How to Find and Use Influencers

  • How to Approach an Influencer?
  • How to Brief an Influencer?
  • How Much Should You Pay Your Influencer?

Module 6: What to Measure in Your Influencer Campaign

  • Analyse Right from the Start
  • Post Campaign Tracking

Module 7: The Risks and Mistakes of Using a Social Media Influencer Marketing Strategy

  • The Risk and How to Avoid Them
  • Common Influencer Marketing Mistakes
  • Influencer Marketing Tools

Show moredowndown

Prerequisites

In this Influencer Marketing Masterclass training, there are no formal prerequisites.

Audience

The Knowledge Academy's Influencer Marketing Masterclass is designed for those who want to become an expert of active networks and want to achieve measurable business goals.

Influencer Marketing Masterclass​ Course Overview

Influencer Marketing is a kind of marketing which emphasis on leveraging foremost leaders to encourage the message of the brand to the broader market. Instead of direct marketing to a wide range of consumers, you can motivate, hire/pay influencers to get out the word for you. The influence market has revolutionised the process we buy things—forever.

Approximately 67% of advertisers say that they are engaging in a type of influencer marketing, a figure that is expected to rise as social media influencers achieve more public attention. With the increasing demand, the influencer market is moving to the larger modernised resolutions, including tools like programming and influencer networks to help brands insist influencers more easily.

In this 1-day training, delegates will gain knowledge of the basic concepts of Influencer Marketing and its importance. Delegates will understand the types of different influencer and which type is suitable. Delegates will attain an understanding of the strategy of Influencer Marketing.

This training will cover various concepts, such as:

  • Introduction to influencer marketing
  • The 3 types of influencers
  • Which type of influencer is right for you?
  • Aspects of influencer
  • What is the situational influence?
  • Who is your marketing audience?
  • How to find and use influencers
  • Post campaign tracking
  • Common influencer marketing mistakes
  • Influencer marketing tools

At the end of this training, delegates will attain the knowledge of how to measure in your influencer campaign using post-campaign tracking.

Show moredowndown

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

Show moredowndown

Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

What our customers are saying

Influencer Marketing Masterclass FAQs

FAQ's

Influencer Marketing is a kind of marketing which emphasis on leveraging foremost leaders to encourage the message of the brand to the broader market.
In this Influencer Marketing Masterclass training, there are no formal prerequisites.
The Knowledge Academy's Influencer Marketing Masterclass is designed for those who want to become an expert of active networks and want to achieve measurable business goals.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The price for Influencer Marketing Masterclass certification in the United States starts from $995
The Knowledge Academy is the Leading global training provider for Influencer Marketing Masterclass.

Why choose us

icon

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

icon

Many delivery methods

Flexible delivery methods are available depending on your learning style.

icon

High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo

Looking for more information on Digital Marketing Courses?

backBack to course information

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on +1 7204454674 and speak to our training experts, we should be able to help you with your requirements.