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Introduction to Copywriting
Pro Copywriting Strategies
Writing Amazing Headlines
Mastering the Lead
Writing Compelling Copy
Copywriting Tips and Tricks
Advanced Copywriting Strategies
There are no prerequisites to attend this course.
Anyone who is interested in enhancing their skills of copywriting can attend this course.
Copywriting is re-arranging words to make things sell better. It is one of the most essential elements of effective online marketing to enhance sales and conversions. In simple words, copywriting refers to the process of writing advertising promotional materials. Copywriters have the responsibility to write text on billboards, emails, advertisements, brochures, catalogs, etc.
The Knowledge Academy’s Copywriting Masterclass course is designed to provide a comprehensive knowledge of the fundamentals of copywriting. Delegates will learn how to master the art of writing copy that converts. Along with this, delegates will get an understanding of how customer surveys and interviews can help copywriters. The course will also teach about copywriting strategies used to write better copy from scratch.
In this 1-day course, delegates will be equipped with the knowledge of how to write an amazing headline to increase sales. Delegates will get an understanding of strategies that can be used to write compelling leads. In addition, they will also understand how to use mini-stories. Delegates will become familiarised with the concept of email newsletters, landing pages, blog posts, and sales letters. Furthermore, delegates will acquire the skills of how to use crooked numbers and clear button copy. On course completion, delegates will be able to create mental movies and will be able to make effective testimonials.
Why choose us
Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.
Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.
This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.
All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience
Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!
This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.
Our courses can be adapted to meet your individual project or business requirements regardless of scope.
Cut unnecessary costs and focus your entire budget on what really matters, the training.
This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.
Keep track of your employees’ progression and performance in your own workspace.
Course was run very smoothly, Richard our trainer was extremely knowledgeable and delivered the course in a succinct fashion with a twist of humour thrown in.
The course was great and the so was the trainer - brilliantly delivered and I would certainly recommend this course to my colleagues. Thanks to Richard for a great course and delivering it a tough environment virtually.
Richard was very knowledgeable and explained well
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Flexible delivery methods are available depending on your learning style.
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."
Diane Gray, Shell