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Course information

Social Media Masterclass Outline

The course covers the following topics:


  • What is social media?
  • The power of social proof
  • How can social media help my business?
  • Risks and drawbacks


  • How social media aligns with your business plan 
  • Establishing your identity and your message
  • Social media and SEO


  • Why blogging is so important
  • What to blog about
  • Guest blogging and commenting
  • Using graphics and images


  • How to get the best out of Twitter
  • Understanding Twitter jargon
  • Using retweets, hashtags and lists
  • Tools to make Twitter easier
  • Finding people with influence
  • Adding a Twitter widget on your site/blog
  • Customising your Twitter background  


  • Enhancing your profile
  • Building connections and recommendations
  • Using groups and answers to drive traffic


  • Comparing profiles, groups and pages
  • Developing a page
  • Making the most of timeline
  • Promoted Posts & Ads on Facebook​

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Who should attend this Social Media Training Course?

The course is aimed primarily at marketing professionals and small business owners, but it also recommended for anybody who is willing to enhance their website traffic and conversion rate.


You should have set up or have access to Twitter, LinkedIn, Facebook and Pinterest account before attending.

Social Media Masterclass Overview

Social media is helping you to improve brand awareness, lead generation, branding, and increasing the recognition of your brand. Through social media profiles, you can get new opportunities such as share content and present your brand's personality in front of the right audience.

Our 1-day social media course provides a thorough introduction to the essentials of social media and how to use it in the right way to support your objectives and grow your business. Delivered with a practical and strategic focus, the training answers fundamental questions many business owners may have, such as:

  • How to engage more audience?
  • How to Increase Brand Awareness?
  • How often should I post?

And many more. We won’t just cover the principles, we’ll help you to formulate a strategy for optimising your social media activities and to truly deliver meaningful business impact.

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What's included in this Social Media Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

Why choose us

Our Lagos venue


Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Lagos is the former capital of Nigeria. It is the largest and most populated city in the country. Lagos is the fastest growing city in Nigeria behind Abuja. The city has an estimated population of around 16 million people. The unemployment rate in Nigeria increased between the first and second quarter of 2015. It went from 7.5 to 8.2 percent. Between 2006 and 2015 the unemployment rate averaged around 11.5 percent. The highest rate recorded was in 2011 when it stood at 23.9 percent. The lowest rate was 5.3 percent in 2006. Lagos is the home of the University of Lagos that was founded in 1962. It is a federal government research university.

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Kofo Abayomi Street
Victoria ISland

T: +44 1344 203999

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions


There are various tools you can choose, but you should use tools according to your platform on which you want to reach the maximum audience. Tools will differ according to the platform you choose.
Nowadays Social media is part of a person’s life they use social media daily for entertainment and to stay updated, so social media is the most accessible way to reach your customers, in this course the delegates will learn the techniques and tools to Plan marketing strategies to engage more audience.
In this course, delegates will learn about topics like Planning, Strategy and Social Media Marketing, and many more which help them to enhance their skills.
If you want to go in front of your audience confidently, then you should go for this course. Through this course, you will learn different techniques which will help you to increase brand awareness, reach maximum audience and many more.
You can choose any platform you want because different audience uses a different platform according to their interest.
The price for Social Media Masterclass certification in Lagos starts from $1295
The Knowledge Academy is the Leading global training provider in the world for Social Media Masterclass.

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Shell Logo

"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

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Digital Marketing Package

Save upto 40%
5 courses
Included courses:

Digital Marketing Masterclass$1095

SEO Masterclass$1095

Social Media Masterclass$1095

Google Analytics Masterclass$1095

Google Ads Masterclass$1095

Total without package:  $5475

Package price:  $3295 (Save $2180)

Purchase now