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Introduction to SEO Course Outline

One of our top-selling SEO courses, Introduction to SEO focuses on the fundamentals of SEO, including its definition, its principles and more. Suitable for anybody in a role requiring a basic understanding of SEO without going into too much depth, the course approaches SEO from a beginner’s perspective, explaining why it is so important and what factors affect it.

This Introduction to SEO course covers the following topics:

Module 1: Introduction to SEO

  • What is SEO?

Module 2: Importance of SEO

  • SEO Rankings
  • Customising an SEO Plan
  • Business Factors
  • Mapping Products and Services
  • Content
  • SEO for Raw Traffic

Module 3: Search Engines

  • History and Evolution of Search Engines
  • Web Crawler and Indexing
  • Adaptive Search
  • Google Algorithms: Panda, Penguin, and Hummingbird
  • Navigational, Informational, and Transactional Queries
  • Achieving Organic SEO

Module 4: Finding the Correct Keywords

  • SEO Copywriting Basics
  • Choosing Keywords
  • Finding the Best Keywords
  • Tools for Choosing Keywords
  • Benefits of Using Tools
  • Google AdWords Keyword Tool
  • Types of Keywords
  • Understanding Long Tail Keyword Demand
  • Collecting Keywords
  • Using your Keywords
  • Avoiding Keyword Cramming
  • Avoiding Contrivance

Module 5: SEO Copywriting

  • Web Crawler
  • Copywriting Techniques
  • Anatomy of Optimised Copy
  • SEO Copywriting Mistakes

Module 6: Onsite Optimisation

  • Anatomy of Optimised Copy
  • META and Title Tags
  • URL Structures
  • Introduction and Advantages of Headers
  • Intros and Sub-Headings
  • Images
  • SEO Copywriting Mistakes
  • Avoiding Irrelevance
  • Landing Pages
  • Social Media, Email, and Blogs
  • Using Blog and Social Media Platforms
  • Writing to Length
  • Negative Rankings Factors
  • Site Changes that Affect SEO

Module 7: Offsite SEO Techniques

  • Article Marketing
  • Link Exchanges
  • Reciprocal Links
  • Three-Way Link
  • Directory Submission

Module 8: Building Links

  • Links
  • Links Building Goals
  • Defining KPIs for Link Building
  • Managing Link Building
  • Links Analysis
  • Linking
  • Tools for Backlink Analysis
  • Introduction and Techniques of Link Bait

Module 9: Social Media

  • Integrating Your Social Media Strategy
  • Network Building
  • LinkedIn, Facebook, Twitter, and SEO

Module 10: Mobile SEO

  • Mobile SEO on Different Platforms
    • Responsive Web Design Approach
    • Dynamic Serving Approach
    • Parallel Mobile Site Approach

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Who should attend this SEO Training Course?

The course is intended for anybody who wishes to gain a basic understanding of SEO. This includes marketing staff, managers, executives and CEOs.


There are no formal prerequisites needed to enrol on this Introduction to SEO training course. However, having prior knowledge of HTML would be highly advantageous.

Introduction to SEO Course Overview

SEO (Search Engine Optimisation) is used to increase the number of genuine visitors and quality website traffic, and it helps to improve ranking on search engine result pages. It is an effective marketing technique that helps businesses to bring in more customers through organic search, improve brand awareness, and get results under budget. Organisations and individuals use SEO as it is the most cost-effective and capable means to receive more website visibility, get more visitors or prospects, and increase revenue. Studying SEO Masterclass will help learners to understand the SEO strategies and improve the website’s success. Having SEO knowledge and skills will surely help individuals to undertake a variety of tremendous job opportunities and boost their careers.

This 1-day SEO Masterclass Training course covers all the important topics that will help delegates to become familiar with search engine optimisation. During this course, delegates will learn about how to find the best keywords for a better website ranking. They will also learn about various topics such as web crawler, copywriting techniques, anatomy of optimised copy, types of keywords, long-tail keyword demand, etc. Our highly professional trainer with years of experience teaching such courses will conduct this training course and help delegates get a comprehensive understanding of implementing effective SEO strategies.

The training will also cover the following essential topics:

  • Customising an SEO plan
  • Mapping products and services
  • SEO for raw traffic
  • Adaptive search
  • Types of keywords
  • Collecting keywords
  • Avoiding keyword cramming
  • Avoiding contrivance

At the end of this training, delegates will become well-versed in measuring, analysing, improving, and optimising website traffic to get better results. They will also be able to effectively find the right keywords for onsite, offsite, mobile, and social media networks SEO.

If delegates want to improve their knowledge and skills in digital marketing, then they can choose our popular courses like Social Media Masterclass, Google AdWords Masterclass, Google Search Console, and more from our Digital Marketing Courses section.

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What's included in this SEO Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

Why choose us

Our Lagos venue


Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Lagos is the former capital of Nigeria. It is the largest and most populated city in the country. Lagos is the fastest growing city in Nigeria behind Abuja. The city has an estimated population of around 16 million people. The unemployment rate in Nigeria increased between the first and second quarter of 2015. It went from 7.5 to 8.2 percent. Between 2006 and 2015 the unemployment rate averaged around 11.5 percent. The highest rate recorded was in 2011 when it stood at 23.9 percent. The lowest rate was 5.3 percent in 2006. Lagos is the home of the University of Lagos that was founded in 1962. It is a federal government research university.

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Kofo Abayomi Street
Victoria ISland

T: +44 1344 203999

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Digital Marketing Courses | SEO Training in Lagos FAQs


The search engine is used to get relevant information related to the keyword that user search. Search Engine stores lots of content in its database and give the result to the user according to their keyword.
SEO helps all type of business to get higher rank in search engines. Higher you rank, more clicks and traffic you will generate from search engine result page.
Meta Title tag should be between 50-60 characters, and the Meta Description should be between 150-160 characters.
In search pages, the first thing user will see is the Title Tags on the result page and clicks on the attractive one. A good and optimised title tag can boost website ranking and can also help to improve the percentage of users.
Blog submission is important for SEO because it helps to improve websites rank in search results. It makes the site more approachable for new visitors, helps to build authority and also increase the inbound links.
SEO (Search Engine Optimisation) is used to increase the number of visitors and quality of the website's traffic through organic search engine results.
Onsite SEO, offsite SEO, keywords, content, local SEO, metatags, backlinks, social media, product links, etc.
It increases organic research and website traffic, offers impressive ROI, improves credibility and trust, helps to reach the entire target audience.
It helps to improve SEO and google ranking, gives enhanced user experience, supports visitor retention, helps achieve faster speeds for the website, improves brand identity, is cheaper than an app, etc.
In this SEO Masterclass training course, you will learn about SEO and its basic definition, tools for finding the correct keywords, building links for your website, mobile SEO, etc. You will also learn how to work on web crawler and indexing, Google algorithms, different types of queries, and many other concepts that will help make you skilled in using SEO practices.
The price for SEO Masterclass certification in Lagos starts from $995
The Knowledge Academy is the Leading global training provider for SEO Masterclass.

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

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Digital Marketing Package

Save upto 40%
5 courses
Included courses:

Social Media Masterclass$995

SEO Masterclass$995

Digital Marketing Masterclass$995

Google Analytics Masterclass$995

Google Ads Masterclass$995

Total without package:  $4975

Package price:  $2995 (Save $1980)

Purchase now