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One of our training experts will be in touch shortly to go over your training requirements.

Course Information

Display Advertising Training Course Outline

Module 1: Fundamentals

  • Introduction to Display Advertising
  • 5 Reasons to Start Using Display Advertising
  • Media Consumption
  • What are the Benefits of Online Display Advertising?

Module 2: Display Advertising

  • Types
    • Category
    • Retargeting
    • Contextual
    • Behavioural
  • Types of Display Ads
  • Standard Sizes of Display Ads

Module 3: Display Advertising - Use an affiliate program

  • Measure Your Campaign
  • Steps to Improve Performance of Your Display Ad Campaign
  • Optimising the Performance of Your Campaigns
  • Retarget Your Viewers

Module 4: Be Brand Persistent

  • PPC vs Display Advertising
  • What is an Internet Advertising Network?
  • What Are My Options Regarding Online Display Advertising?
  • Advertising Through Product/Service Search Engines
  • Internet Marketing Strategies
    • Search Engine Optimisation
    • Affiliate Marketing
    • Social Media Marketing

Module 5: Display Advertising- Media

  • Creating Image Ads
  • Video Ads
  • Using LinkedIn and Facebook Display Ads

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Prerequisites

In this Display Advertising Training, there are no formal prerequisites.

Audience

The Knowledge Academy's Display Advertising Training is designed for anyone who wants to gain the skills for creating and managing their campaigns. This course is more beneficial for:

  • Marketing Professionals
  • Small-Business Owners

Display Advertising Training​ Course Overview

Display Advertising is the most common of the two major types of online advertisement, and it uses visual creatives to communicate a message to search purely text-based advertising. Display advertisements are of standardised formats and sizes, which makes it easier for publishers and marketers to work cooperatively without any requirement for direct communication. Display advertisements vary from simple, static pictures and graphics to videos and immersive apps.

In this 1-day training, delegates will gain knowledge of the basic concepts of Display Advertising and its importance. Delegates will understand the benefits of Display Advertising in organisations and businesses. Delegates will attain an understanding of how they can measure their campaign.

This training will cover various concepts, such as:

  • Basics of Display Advertising
  • What are the benefits of online Display Advertising?
  • Display Advertising- types
  • The process to improve the performance of your display ad campaign
  • What are the standard sizes of display Ads?
  • PPC vs Display Advertising
  • What are the options regarding online Display Advertising?
  • How to create the video as well as image Ads?
  • Using LinkedIn and Facebook Display Ads
  • How to retarget your viewers?

At the end of this training, delegates will understand how to optimise the performance of campaigns. Delegates will also attain knowledge of various internet marketing strategies.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.

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Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience

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Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.

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Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.

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Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Display Advertising Training FAQs

FAQ's

Display Advertising is the most common of the two major types of online advertisement, and it uses visual creatives to communicate a message to search purely text-based advertising.
In this Display Advertising Training, there are no formal prerequisites.
The Knowledge Academy's Display Advertising Training is designed for anyone who wants to gain the skills for creating and managing their campaigns.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The price for Display Advertising Training certification in Nigeria starts from $895
The Knowledge Academy is the Leading global training provider in the world for Display Advertising Training.

Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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We may not have any package deals available including this course. If you enquire or give us a call on +44 1344 203999 and speak to our training experts, we should be able to help you with your requirements.