Prerequisites
There are no prerequisites to attend this course.
Audience
Anyone who is interested in enhancing their skills of copywriting can attend this course.
Copywriting Masterclass Course Overview
Copywriting is re-arranging words to make things sell better. It is one of the most essential elements of effective online marketing to enhance sales and conversions. In simple words, copywriting refers to the process of writing advertising promotional materials. Copywriters have the responsibility to write text on billboards, emails, advertisements, brochures, catalogs, etc.
The Knowledge Academy’s Copywriting Masterclass course is designed to provide a comprehensive knowledge of the fundamentals of copywriting. Delegates will learn how to master the art of writing copy that converts. Along with this, delegates will get an understanding of how customer surveys and interviews can help copywriters. The course will also teach about copywriting strategies used to write better copy from scratch.
In this 1-day course, delegates will be equipped with the knowledge of how to write an amazing headline to increase sales. Delegates will get an understanding of strategies that can be used to write compelling leads. In addition, they will also understand how to use mini-stories. Delegates will become familiarised with the concept of email newsletters, landing pages, blog posts, and sales letters. Furthermore, delegates will acquire the skills of how to use crooked numbers and clear button copy. On course completion, delegates will be able to create mental movies and will be able to make effective testimonials.