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Course Information

Copywriting Masterclass Course Outline

Introduction to Copywriting

  • What is Copywriting?
  • Importance of Copywriting
  • Define Copywriter
  • How to Become a Copywriter?

Customer-Focused Copy

  • Reddit Threads
  • Amazon Reviews
  • Customer Surveys
  • Customer Interviews
  • Social Media

Pro Copywriting Strategies

  • Slippery Slide
  • AIDA Formula
  • Benefits > Features
  • CTAs
  • Social Proof
  • Solving Social Proof Paradox
  • Unique Selling Proposition (USP)
  • Sense of Urgency

Writing Amazing Headlines

  • Be Specific
  • Using Numbers
  • Strong Emotions
  • Using FOMO
  • Answering WIIFM

Mastering the Lead

  • Starting with a Hook
  • Using Mini-Stories
  • Complimenting the Headline
  • 8 Lines or Less

Writing Compelling Copy

  • Write As you Talk
  • Short Sentences
  • Write to One Person
  • Active Voice
  • No Big Words
  • Writing for Skimmers

Copywriting Tips and Tricks

  • Email Newsletters
  • Landing Pages
  • Blog Posts
  • Sales Letters

Advanced Copywriting Strategies

  • Using Crooked Numbers
  • Sellin’ Ain’t Tellin’
  • Using Clear Button Copy
  • Create Mental Movies
  • Reducing Price Objections
  • Making Effective Testimonials

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There are no prerequisites to attend this course.


Anyone who is interested in enhancing their skills of copywriting can attend this course.

Copywriting Masterclass Course Overview

Copywriting is re-arranging words to make things sell better. It is one of the most essential elements of effective online marketing to enhance sales and conversions. In simple words, copywriting refers to the process of writing advertising promotional materials. Copywriters have the responsibility to write text on billboards, emails, advertisements, brochures, catalogs, etc.  

The Knowledge Academy’s Copywriting Masterclass course is designed to provide a comprehensive knowledge of the fundamentals of copywriting. Delegates will learn how to master the art of writing copy that converts. Along with this, delegates will get an understanding of how customer surveys and interviews can help copywriters. The course will also teach about copywriting strategies used to write better copy from scratch.

In this 1-day course, delegates will be equipped with the knowledge of how to write an amazing headline to increase sales. Delegates will get an understanding of strategies that can be used to write compelling leads. In addition, they will also understand how to use mini-stories. Delegates will become familiarised with the concept of email newsletters, landing pages, blog posts, and sales letters. Furthermore, delegates will acquire the skills of how to use crooked numbers and clear button copy. On course completion, delegates will be able to create mental movies and will be able to make effective testimonials.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions


Please arrive at the venue at 8:45am.
There are no prerequisites to attend this course.
Anyone who is interested in enhancing their skills of copywriting can attend this course.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The price for Copywriting Masterclass certification in Nigeria starts from $1295
The Knowledge Academy is the Leading global training provider in the world for Copywriting Masterclass.

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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We may not have any package deals available including this course. If you enquire or give us a call on +44 1344 203999 and speak to our training experts, we should be able to help you with your requirements.