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In the ever-changing environment of the internet, Digital Marketing is vital to maintain the reputation of an organisation
Consumers can access the internet at any point, meaning Digital Marketing must be of a high standard to keep consumers on the organisation's website
Gain a competitive advantage, for example learning how to implement SEO techniques, which can increase Google rankings
Can be applied to any organisation that would like to improve their Digital Marketing
Achieve Digital Marketing goals by improving knowledge and skills for doing so
Portray a commitment to improving Digital Marketing processes within an individual's organisation
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
This Digital Marketing Masterclass will cover the following modules:
Module 1: Digital Marketing
Module 2: Planning, Strategy, and Testing
Module 3: Customer Experience and Usability
Module 4: Mobile Marketing
Module 5: Content Strategy
Module 6: Social Media
Module 7: Email Marketing
Module 8: Search Engine Marketing: SEO and PPC Defined
Module 9: Integrating Your Marketing Communications for Maximum ROI
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
This Digital Marketing Masterclass is aimed at any individual who is responsible for online marketing campaigns. This Masterclass would be especially useful for managers who need to refresh their knowledge and come up to date with new techniques, and also entry level marketing professionals who would like to obtain an introduction to Digital Marketing.
There are no prerequisites for undertaking this Digital Marketing Masterclass.
Digital Marketing is the process of advertising brands to connect with prospective consumers via the internet or other forms of digital communication. It is the process of selling, buying, and promoting goods or services using electronic media, including social media platforms, mobile devices, search engines, PPC (Pay Per Click), CPC (Cost Per Click), and more. It is the best way to expand the business of an organisation around the globe. Businesses use it to promote their products and services to new clients, get ahead of their competitors, and increase sales. Digital Marketing helps to decrease the visitor bounce rate and increase website conversion rate. Holding comprehensive knowledge and skills of Digital Marketing can help delegates get their desired job role as analytics manager, CRM manager, SEO specialist, social media manager, and many other reputed job roles in various organisations.
The Knowledge Academy’s Digital Marketing Masterclass is a 1-day course that provides delegates with tips and tricks that will enable them to optimise advertisement and Digital Marketing practices to the best of their abilities. This course will focus on different platforms, devices, and content that must be considered for improving customer usability. The course will also dive into SEO (Search Engine Optimisation) and the importance of quality content for customer engagement. Our popular Digital Marketing Masterclass course is designed by our experts to provide a detailed understanding of handling Digital Marketing campaigns.
It also accommodates the delegates to learn the essential topics related to Digital Marketing, such as:
At the end of this training, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimisation. Our highly expert trainer with abundant knowledge has curated this training course to make delegates proficient in using Digital Marketing practices to full of its effect.
This course comes under the topic of Digital Marketing Courses, which provides delegates with several Masterclasses, including Social Media Masterclass, SEO Masterclass, and Google Analytics Masterclass. This topic then encompasses a variety of courses that focus on one specific aspect of Digital Marketing, enabling delegates to obtain further, more in-depth training within the topic.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
The course covers the following topics:
Introduction
Planning
Blogging
Customising your Twitter background
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
The course is aimed primarily at marketing professionals and small business owners, but it also recommended for anybody who is willing to enhance their website traffic and conversion rate.
You should have set up or have access to Twitter, LinkedIn, Facebook and Pinterest account before attending.
Social media is helping you to improve brand awareness, lead generation, branding, and increasing the recognition of your brand. Through social media profiles, you can get new opportunities such as share content and present your brand's personality in front of the right audience.
Our 1-day social media course provides a thorough introduction to the essentials of social media and how to use it in the right way to support your objectives and grow your business. Delivered with a practical and strategic focus, the training answers fundamental questions many business owners may have, such as:
And many more. We won’t just cover the principles, we’ll help you to formulate a strategy for optimising your social media activities and to truly deliver meaningful business impact.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
One of our top-selling SEO courses, Introduction to SEO focuses on the fundamentals of SEO, including its definition, its principles and more. Suitable for anybody in a role requiring a basic understanding of SEO without going into too much depth, the course approaches SEO from a beginner’s perspective, explaining why it is so important and what factors affect it.
This Introduction to SEO course covers the following topics:
Module 1: Introduction to SEO
Module 2: Importance of SEO
Module 3: Search Engines
Module 4: Finding the Correct Keywords
Module 5: SEO Copywriting
Module 6: Onsite Optimisation
Module 7: Offsite SEO Techniques
Module 8: Building Links
Module 9: Social Media
Module 10: Mobile SEO
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
The course is intended for anybody who wishes to gain a basic understanding of SEO. This includes marketing staff, managers, executives and CEOs.
There are no formal prerequisites needed to enrol on this Introduction to SEO training course. However, having prior knowledge of HTML would be highly advantageous.
SEO (Search Engine Optimisation) is used to increase the number of genuine visitors and quality website traffic, and it helps to improve ranking on search engine result pages. It is an effective marketing technique that helps businesses to bring in more customers through organic search, improve brand awareness, and get results under budget. Organisations and individuals use SEO as it is the most cost-effective and capable means to receive more website visibility, get more visitors or prospects, and increase revenue. Studying SEO Masterclass will help learners to understand the SEO strategies and improve the website’s success. Having SEO knowledge and skills will surely help individuals to undertake a variety of tremendous job opportunities and boost their careers.
This 1-day SEO Masterclass Training course covers all the important topics that will help delegates to become familiar with search engine optimisation. During this course, delegates will learn about how to find the best keywords for a better website ranking. They will also learn about various topics such as web crawler, copywriting techniques, anatomy of optimised copy, types of keywords, long-tail keyword demand, etc. Our highly professional trainer with years of experience teaching such courses will conduct this training course and help delegates get a comprehensive understanding of implementing effective SEO strategies.
The training will also cover the following essential topics:
At the end of this training, delegates will become well-versed in measuring, analysing, improving, and optimising website traffic to get better results. They will also be able to effectively find the right keywords for onsite, offsite, mobile, and social media networks SEO.
If delegates want to improve their knowledge and skills in digital marketing, then they can choose our popular courses like Social Media Masterclass, Google AdWords Masterclass, Google Search Console, and more from our Digital Marketing Courses section.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Introduction to Google Analytics
Module 2: Implementing and Configuring Google Analytics
Module 3: Paid Search, Organic Search, PPC, CPC, and SEO
Module 4: Page Tags and Pageviews
Module 5: Google Analytics Workings
Module 6: Dashboards
Module 7: Online and Offline Campaigns
Module 8: Landing Pages
Module 9: Visitors Flow
Module 10: Converting Traffic
Module 11: Metrics
Module 12: Goal Funnels
Module 13: Ecommerce Reporting
Module 14: Table Filters
Module 15: Channels
Module 16: Custom Reports
Module 17: Defining Goals
Module 18: Understanding Campaigns and Traffic Sources
Module 17: Using Tools to Export
Module 20: Social Media Traffic
Module 21: Internal Site Search
Module 22: Events and Conversions
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
There are no formal prerequisites to attend this Google Analytics Masterclass.
Audience
This Google Analytics Masterclass is for anyone who wants to improve the performance of their website using Google Analytics. However, this masterclass will be more beneficial for:
Google Analytics is a popular digital analytics software that is used to track and generate website reports. It is a free web analytics service that enables its users to analyse all details about visitors to a website, such as visitor location, device, age, interests, etc. Google Analytics helps companies improve their marketing strategy, reduce the bounce rate, serve the target audience efficiently, and improve the conversion rate. This masterclass helps learners gain some essential insights that can assist them in devising a successful business strategy. Having extensive knowledge and skill in optimising the website's performance using Google Analytics will help individuals earn higher-paying jobs in today's competitive IT sector.
Our 1-day Google Analytics Masterclass provides delegates with the opportunity to tailor their knowledge and skills to monitor websites efficiently by making the best use of Google Analytics features. During this masterclass, they will learn how to extract valuable information using Google Analytics. They will also learn to identify trends and patterns in how visitors engage with their websites using the Google Analytics tool. Our highly expert trainer with years of teaching experience will conduct this masterclass and equip delegates with the skills to improve Google results and help you get more users on your website.
Course Objectives
At the end of this Google Analytics Masterclass, delegates will be able to collect credible information relating to websites’ usability to achieve the required business results. They will also be able to acquire lucrative skills for optimising all the tools at their disposal in Google Analytics for good results.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Introduction to Google Ads
Module 2: Google Ads Basics
Module 3: Account Management
Module 4: Ad Management
Module 5: Create Campaigns
Module 6: Bidding
Module 7: Conversion Management
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Who Should Attend and Prerequisites
Prerequisites
There are no formal prerequisites for attending this Google Ads Masterclass.
Audience
This masterclass is intended for everyone who is interested in mastering Google AdWords search, display, and remarketing campaigns. However, it is more beneficial for:
Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model in which an advertiser pays per click or impression (CPM) on an ad. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide. It enables you to develop and distribute well-timed advertisements to your target market via desktop and mobile. This masterclass aims to provide learners with the core concepts of using the Google Ads platform to promote their products as per public demand. Obtaining the required skills for advertising the business enables individuals with job and growth opportunities in various fields.
The Knowledge Academy’s 1-day Google Ads Masterclass course provides delegates with the working knowledge of Google Ads to establish and manage paid search campaigns. During this masterclass, delegates will learn about account management for creating accounts and managing account hierarchies programmatically. They will also learn about conversions in Google Ads to perform specified actions after clicking on an ad. This course will be delivered by our highly professional and skilled trainer with years of teaching experience in Digital Marketing Courses and will equip delegates with the best practices to advertise the product.
Course Objectives
At the end of this course, delegates will be able to create strategic and successful paid search campaigns for business benefits. They will also be able to gain more clicks, impressions, and conversions by spending a minimum cost on the product advertisement.
Delegates can also choose from our wide range of Digital Marketing courses to improve their knowledge, skills, and job prospect in this field. These courses are Google Search Console Training, Google Analytics, Google Website Tools Training, and many other courses from our Digital Marketing Courses section.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Introduction to Search Engine Marketing (SEM)
Search Engines and Marketing
Introduction to Google AdWords
Google AdWords Account
Introduction to Keywords
Bidding and Budget
Introduction to Quality Score
Creating Campaigns and Ads
Campaign Optimisation and Tracking
Advertising with Bing/Yahoo! Network
Exploring Search Engine Optimisation (SEO)
SEM and Other Marketing Types
Setting Search Engine Marketing Strategy
Analysing SEM Strategy Efficiency
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
There are no prerequisites to attend this course.
Audience
Anyone who is interested in learning and is working in the field of online marketing can attend this course.
Search engine marketing (SEM) is a series of actions aiming to increase website visibility in the search engines through both free and paid processes. The goal of SEM is to gain traffic, to increase sales and conversions. SEM demands a comprehensive strategy comprising goals and planned actions conducted to achieving those goals. This Search Engine Marketing (SEM) Training is designed to provide knowledge of how to successfully present your company and reach customers.
In this Search Engine Marketing (SEM) Training, delegates will learn about search engines, search engine market share, and search engine advertising. Delegates will get an understanding of the working of keywords, bidding and budget. In addition, they will gain knowledge of the quality score and various factors influencing the quality score.
During this 1-day training course, delegates will acquire knowledge of how to create campaigns and Ads. They will also learn how to set up conversion tracking in AdWords account. Furthermore, delegates will become familiarised with on-page and off-page SEO. Post completion of this training, delegates will be able to set up the SEM strategy and analyse the efficiency of SEM strategy.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Introduction to Landing Page Optimisation (LPO)
Landing Page Best Practices
SEO Optimisation
Overview of A/B Testing
Drive Traffic to Page
Mistakes to Avoid
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
There are no prerequisites for attending this course.
Audience
Anyone interested to know how to do landing page optimisation can attend this course. This course is ideal for:
The landing page is a web page that a visitor can arrive at or ‘land’ on. It is designed with a single focussed objective in mind to limit the options available for visitors. In simple words, the landing page is a standalone web page designed to get visitors to take one of the following specific actions:
The Knowledge Academy’s Landing Page Optimisation Training is designed to equip delegates with the knowledge of how to optimise the landing page. Delegates will learn about elements of landing page and landing page optimisation tools. The course will provide knowledge of the best practices to be considered while creating a landing page as a well designed and optimised landing page can increase rates significantly.
During this 1-day course, delegates will gain a comprehensive knowledge of SEO optimisation and A/B testing. Learning how to drive traffic to the landing page is an essential topic to be covered in this course. Delegates will get an understanding of common mistakes that must be avoided to increase the conversion rates. After attending this course, delegates will be able to design a high converting landing page.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Getting Started with Lead Generation
Mechanics of Lead Generation
Lead Generation Methods
Exploring Lead Generation Trends
Content Marketing
Search Engine and Website Optimisation
Social Media and Email Marketing
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
There are no specific requirements to attend this course.
Audience
Anyone who wants to be more persuasive, convincing, and influential to others can attend this course.
Lead generation is the process of triggering interest in the product or service to drive individual leads to purchase. It is the process to capture customer’s interest and the contact information for your business. Lead generation is considered to be the initial step to build a relationship with a potential customer. The main purpose of generating leads is to connect with individuals who could benefit from the business so that business can show what they have to offer, build trust, and provide the information required to make the purchase.
This Lead Generation Training course is designed to equip delegates with the knowledge of various tips and tricks to generate leads. Delegates will get an understanding of lead funnel and will learn how to map lead generation to funnel. Along with this, they will also learn how to build a robust lead generation plan and how to qualify someone as a lead. Delegates will gain comprehensive knowledge about the mechanics of lead generation comprising:
In this 1-day course, delegates will get an understanding of lead generation methods – Outbound and inbound lead generation. Delegates will understand inbound lead generation trends and will learn about the inbound techniques to generate the highest volume of leads. After attending this course, delegates will be able to optimise content marketing for lead generation. In addition, they will get an understanding of lead generation mistakes.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Introduction to Facebook Ads
Overview of Promoting Post
Setting a Budget
Pay for Ads
Advance Concepts
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
There are no formal prerequisites to attend this course.
Audience
Anyone who wants to get mastery in Facebook ads can attend this course. This course is ideal for:
Facebook Ads are one of the most effective tools to grow business, generate leads and sales, as well as create loyal customers. These benefits make Facebook ads a staple part of every social media strategy. Our Facebook Ads Masterclass course is designed to provide a complete knowledge of how to create powerful and compelling ads that reach out to the users.
In this 1-day training, delegates will be equipped with the knowledge about how to advertise from your page. Delegates will learn how to promote their business using the Facebook advertisement. Along with this, delegates will get an understanding of how to prevent page advertisement from appearing on Instagram. The course will also teach how to promote a post, including editing postings.
The Knowledge Academy’s Facebook Ads Masterclass course will provide a thorough understanding of how to set a budget for a facebook advertisement. Delegates will learn how advertising billing work on facebook. In addition, they will learn about budgets as well as campaign budgets. Delegates will also gain a comprehensive knowledge of how to manage payment methods. Automatic and manual payments is another essential topic to be covered in this masterclass course. On course completion, delegates will become familiarised with some other essential concepts and topics that are necessary for facebook ads.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Introduction to Copywriting
Customer-Focused Copy
Pro Copywriting Strategies
Writing Amazing Headlines
Mastering the Lead
Writing Compelling Copy
Copywriting Tips and Tricks
Advanced Copywriting Strategies
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
There are no prerequisites to attend this course.
Audience
Anyone who is interested in enhancing their skills of copywriting can attend this course.
Copywriting is re-arranging words to make things sell better. It is one of the most essential elements of effective online marketing to enhance sales and conversions. In simple words, copywriting refers to the process of writing advertising promotional materials. Copywriters have the responsibility to write text on billboards, emails, advertisements, brochures, catalogs, etc.
The Knowledge Academy’s Copywriting Masterclass course is designed to provide a comprehensive knowledge of the fundamentals of copywriting. Delegates will learn how to master the art of writing copy that converts. Along with this, delegates will get an understanding of how customer surveys and interviews can help copywriters. The course will also teach about copywriting strategies used to write better copy from scratch.
In this 1-day course, delegates will be equipped with the knowledge of how to write an amazing headline to increase sales. Delegates will get an understanding of strategies that can be used to write compelling leads. In addition, they will also understand how to use mini-stories. Delegates will become familiarised with the concept of email newsletters, landing pages, blog posts, and sales letters. Furthermore, delegates will acquire the skills of how to use crooked numbers and clear button copy. On course completion, delegates will be able to create mental movies and will be able to make effective testimonials.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Getting Started with LinkedIn
LinkedIn Company Strategy
LinkedIn Campaign Strategy
Targeting and Audiences
Campaign Execution and Delivery
Content Strategies
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
There are no formal prerequisites to attend this course.
Audience
Anyone interested to learn how to work with LinkedIn marketing platform can attend this course. This course is well-suited for:
This LinkedIn Marketing Masterclass course is designed to equip delegates with the knowledge of how to work effectively and efficiently within LinkedIn’s marketing platform. This course will teach delegates how to increase brand awareness and generate leads for the business. Delegates will gain an extensive knowledge of how to create a company’s business page on LinkedIn and strategies to optimise the company’s page.
In this 1-day course, delegates will get an understanding of key considerations for an awareness, consideration, and conversion campaign. Delegates will learn to build audience natively in LinkedIn. Along with this, they will learn about LinkedIn campaign structure, conversion tracking, and media budget planning. The course will provide an opportunity to use LinkedIn to facilitate effective marketing brand awareness.
During this course, delegates will acquire knowledge, skills, and techniques to become an advanced user, drive the LinkedIn activity of the organisation, and increase brand engagement. On course completion, delegates will be able to create engaging content for the company’s pages.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Introduction
Establish a Foundation
Listen
Respond
Engage
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
There are no prerequisites for attending this course.
Audience
This course is intended for anyone who wants to increase their reputation online. The course is suitable for:
Online reputation management is the process of improving or restoring of the name or brand’s good standing. It eliminates the negative material on the internet with positive material to improve customers’ trust.
This 1-day Online Reputation Management course provides a comprehensive knowledge to monitor discussions about the brand and respond correctly to negative comments. Delegates will learn introduction, how to establish a foundation, free social media monitoring tools, deal with complaints, complaint escalation plan and build your customers into your R&D.
Delegates will be able to understand what they can do to improve online reputation management and take proactive measures to protect their reputation now and in the future.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Introduction
Module 2: Mind-sets to Affiliate Marketing Success
Module 3: Affiliate Networks
Module 4: Free VS. Paid Traffic
Module 5: Paid Traffic Sources
Module 6: Finding the Right Offers for Your Campaigns
Module 7: Ads and Copywriting
Module 8: Affiliate Marketing Angles
Module 9: Affiliate Marketing Strategy for Beginners
Module 10: Affiliate Marketing Tools and Software
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
In this Affiliate Marketing Masterclass training, there are no formal prerequisites.
Audience
This Affiliate Marketing Masterclass training is designed for those who wish to become a merchant for promoting products, in exchange for giving the commission from the sales. After completion of this training, delegates can become an affiliate marketer for promoting many products and sell them to consumers for earning money.
Affiliate Marketing is the process of promoting an online retailer through the digital publisher or website promotions and earns a commission depending on the sales or leads generated by the advertisement for that online retailer. Several years back, some salesmen went “door to door”. Therefore, Affiliate Marketing is an online promotional method which connects merchants with independent marketers who are willing to invest money and time to sell goods of a merchant.
In this 1-day training, delegates will gain knowledge of Affiliate Marketing and its benefits as compared to door-to-door marketing. Delegates will also understand the different job roles and different strategies of Affiliate Marketing.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand how to find the right offers for your campaigns. Delegates will attain knowledge of how to utilise the different affiliate angles in marketing.
The Knowledge Academy’s Affiliate Marketing Masterclass course provides an understanding of techniques of copywriting and finding mentors using various tools and software.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Fundamentals
Module 2: Objectives and Goals
Module 3: Target Audience
Module 4: How to Attract Interest
Module 5: Creating and Measuring Project Plan
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
In this Campaign Planning Masterclass training, there are no formal prerequisites.
Audience
This Campaign Planning Masterclass training is designed for those who want to attain the skills and strategies of Campaign Planning.
Campaign Planning Masterclass Course Overview
A campaign plan is an integrated and organised communications plan for generating sales. Its goal is to attract the audience, and it usually has a focus on content marketing and an integrated media schedule. The marketing campaign plan is used to maximise the scope of online campaigns and attract new clients. More substantial organisations and businesses use campaigns for promotion. A stable digital marketing campaign plan has:
In this 1-day training, delegates will gain knowledge of the basic concepts of Campaign Planning. Delegates will understand what they are promoting and the position of a product in the market place. Delegates will also attain the experience of how to set targets using SMART strategies.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand how to work within a budget. Delegates will gain knowledge of allocating costs for each element. They will even understand how to set the appropriate targets for each part of your campaign.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Fundamentals
Module 2: Finding and Acquiring Right Customers
Module 3: Setting Objectives
Module 4: Building an Acquisition Strategy
Module 5: Creating an Acquisition Communication Plan
Module 6: Creative Long-Term Acquisition Marketing Strategies
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
In this Customer Acquisition Masterclass training, there are no formal prerequisites.
Audience
This Customer Acquisition Masterclass training is designed for those who want to attain the specific knowledge of Customer Acquisition.
Customer Acquisition means to attract and obtain new consumers. Acquiring new customers includes influencing customers to buy products and/or services of a company. For determining how much value consumers bring to their business, companies estimate the price of consumer acquisition as an essential measure. Customer Acquisition Management belongs to the strategies and systems generated by a variety of marketing methods for managing customer prospects and inquiries.
In this 1-day training, delegates will gain knowledge of the basic concepts of Customer Acquisition and its benefits. They will understand what is the effect of technology while buying or selling. They will also attain the experience of creating an acquisition strategy.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand how to measure the efficiency of the campaign through web analytics. Delegates will also understand the role of testing and evaluation.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Insight and Its Relationship with Business Success
What Customer Insight Includes?
Developing Customer Insight
Applications of Customer Insight
Planning and Managing Your Insight Capability and Activity
Technology
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
In this training, there are no formal prerequisites.
Audience
This Masterclass training is designed for managers or marketers who have a competency to create and evaluate a customer insight technique.
Customer insight can be described as the understanding of the customer, depending on the behaviour of their experiences with the organisation, and their beliefs or requirements. Customer insight is so much distinct from research or raw data; instead, it is a multiple-view of consumers of the company that are taken from a strategic analysis of qualitative and quantitative data. Insights are the actionable motivations behind the wants and needs of customers which can be utilised to enhance features, generate new products and create consumer benefits.
This Customer Insight Masterclass Course will help delegates to learn the basics of customer insight. During this 1-day course, delegates can boost their value as well as their customers' value with customer insight. They will also get competitive benefits by understanding the behaviour and value of their customers.
This Customer Insight Masterclass course covers the following topics:
At the end of this training, delegates will be able to plan the development of customer insight for their business, along with a marketing strategy. They will also gain in-depth knowledge of how to research, design and manage their activity confidently.
The Knowledge Academy's Customer Insight Masterclass training illustrates delegates on how to find out and determine the sources of insight and the way it provides competitive benefits.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Fundamentals
Module 2: Retention Strategy
Module 3: Optimise User Experience by Removing Friction in the Customer Journey
Module 4: Data Collection
Module 5: Developing Contact Strategy for Customer Retention
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
In this Customer Retention Masterclass training, there are no formal prerequisites.
Audience
This Customer Retention Masterclass training is specifically designed for those who are relatively new to customer retention as part of their job or where the company has expanded steadily by attracting customers.
Customer Retention applies to the practices and actions that businesses and organisations pursue to overcome the amount of company defections. Consumer Retention plans to help businesses to maintain as many customers as possible, mostly through customer and brand loyalty initiatives and it's essential to remember that customer retention starts with a customer's first contact with a company and continues during the relationship's entire lifetime.
In this 1-day training, delegates will gain knowledge of the basic concepts of Customer Retention and its importance. Delegates will understand the different techniques of measuring and evaluating customer retention. They will also attain the experience of finding new customers procedures.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand how to use data to customise/personalise the website, contact centre and retail interactions. Delegates will also understand the analytics review of digital channels.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Fundamentals
Module 2: Consumer Behaviour and Marketing Strategy
Module 3: Get to Know Your Data
Module 4: Modelling Techniques
Module 5: Segmentation Methods and Techniques
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
In this Data Analytics for Marketing training, there are no formal prerequisites.
Audience
This Data Analytics for Marketing training is designed for marketers who want to attain a better knowledge of analytical techniques and wants to work with systematic or data-related activities as part of their role.
Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy. For every business, it is an essential activity. It also explains how effectively one can make use of the latest marketing techniques in the business. It shows previous success and results. One needs to know that when they are an investor or an entrepreneur.
In this 1-day training, delegates will gain knowledge of the basic concepts of data analysis for marketing and its importance. Delegates will understand the principles of consumer behaviour. Delegates will also attain the experience of data mining methods.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand the difference between descriptive and predictive modelling. In addition, they will also understand how to utilise the predictive models and cluster analysis.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Fundamentals
Module 2: Overcoming the Five Obstacles to Data-Driven Marketing
Module 3: Marketing Metrics
Module 4: Essential Nonfinancial Metrics
Module 5: Essential Financial Metrics
Module 6: Customer Lifetime Value
Module 7: From Clicks to Value with Internet Marketing Metrics
Module 8: Infrastructure for Data-Driven Marketing
Module 9: Marketing Budgets, Technology, and Core Processes
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
In this Data-Driven for Marketing Masterclass training, there are no formal prerequisites.
Audience
This Data-Driven for Marketing Masterclass training is designed for all marketers who want to attain a better knowledge of customers and their behaviour to enhance their campaign performance and Return on Investment.
Data-driven marketing is the technique of using customer data for efficient and targeted media buying and creative messaging. It is one of the most transformational developments that has ever happened in digital advertising. The exponential growth has followed the increasing quality and volume of marketing data in innovative development and automation technology. The data-driven decision-making process gets the answers to questions such as who, where, when, what, and obtaining those answers actionably. Within the programmatic buying field, data-driven marketing is the most advanced. Through machine learning and leveraging algorithms, marketers and advertisers eliminate all of the guesswork from media planning and buying.
In this 1-day training, delegates will gain knowledge of the basic concepts of data-driven for marketing and its importance. Delegates will understand the essential marketing metrics. Delegates will also attain the experience of marketing, non-financial and financial metrics.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand Return On Marketing Investment (ROMI) framework used for management decisions. Delegates will also understand how to overcome the barriers to professionalising marketing processes.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Fundamentals
Module 2: Strategy for E-CRM in E-mail Marketing
Module 3: Appropriate E-CRM Agencies and Suppliers
Module 4: Customer Identity Management
Module 5: Data Management
Module 6: Customer Value Management
Module 7: CRM Operating Model
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
In this training, there are no formal prerequisites.
Audience
Digital CRM Masterclass course is designed for everyone who wants to attain the knowledge of planning, executing and analysing the strategies of CRM in an organisation. This course is beneficial for:
Developing a successful marketing campaign requires knowing your consumers and their requirements. Digital customer relationship management involves the use of Internet communication ways and technology to improve consumer relationship management and customer experience management programs. The primary purpose of digital CRM is to provide a company with a good understanding of the behaviours and desires of each consumer as well as to allow personalisation and automatic communications simpler. Digital CRM is related to the IoT, a situation in which computer processors capable of transmitting and receiving data are incorporated in daily objects.
In this 1-day training, delegates will gain knowledge of the basic concepts of Digital CRM and its importance. Delegates will understand the role of digital CRM in online business. Delegates will attain an understanding of how to fulfil the expectations of the customers.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand the impact of technology in digital CRM. Delegates will even understand how to balance the right amount of interaction.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Fundamentals
Module 2: Email Marketing Tools
Module 3: Five Critical Elements of Every Email You Create
Module 4: Getting Ready to Build Your Email Marketing Efforts
Module 5: What Happens Once You Send Your Email
Module 6: Eight Key Drivers of Your Email Campaign
Module 7: Preparing Your Email Marketing Strategy
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
In this training, there are no formal prerequisites.
Audience
Digital Email Marketing Masterclass course is designed for all marketers and wants to gain knowledge of planning and implementing the email campaigns.
Email marketing is one section of internet marketing that includes online marketing through social media, websites and blogs. Email Marketing helps you to reach particular categories of clients. The main benefits of email marketing are quality and price. Emailing is a low-priced method to advertise and sell the services or products of the company. It is also simple to set up and monitor an email marketing campaign that allows it easily available to small businesses.
In this 1-day training, delegates will gain knowledge of the basic concepts of digital email marketing and its importance. Delegates will understand the role of email within a digital marketing strategy. Delegates will attain an understanding of different email marketing tools.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand the email marketing database and future multichannel efforts. Delegates will also understand how to align the strategy with available tools.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Fundamentals
Module 2: Direct Marketing Concepts
Module 3: Marketing Concepts and Business Analytics
Module 4: Information Systems and the Direct Marketing Process
Module 5: The Conceptual Framework for the Direct Marketing Process with Business Intelligence (DMP-BI)
Module 6: Benchmarking
Module 7: Development Plan
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
In this training, there are no formal prerequisites.
Audience
This course is designed for who want to attain the knowledge of Direct Marketing stuff and its working. This course is beneficial for
Direct marketing is the targeted advertising of an individual or organisation to promote and sell a product, develop new business, or to raise the position of a product or organisation. It is, as the name means 'Direct' because it is a particular 'sniper' focused activity, rather than a 'shotgun' dependent activity, like mailbox drop and magazine inserts. The entire purpose of direct marketing is to get customers to respond directly to you.
In this 1-day training, delegates will gain knowledge of the basic concepts of direct marketing and its importance. Delegates will understand the role of direct marketing in customer relationship management. Delegates will attain an understanding of different direct marketing methods.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand the benchmarking concepts in direct marketing. Delegates will also understand how to plan direct marketing using SWOT analysis.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Fundamentals
Module 2: Strategic Market Analysis
Module 3: E-Marketing
Module 4: Recommendations
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
In this training, there are no formal prerequisites.
Audience
The Knowledge Academy's E-Commerce Strategy Masterclass is best suited for:
E-Commerce marketing is a way of generating sales by building, and growing awareness of the goods and service offers on an online store or business. The E-Commerce strategy determines the purpose and main principles for the accomplishment of a goal. It does not describe in detail what you need to do on a daily or monthly basis. Still, seldom it is an excellent concept to explain some of the milestones an organisation requires to accomplish to attain the level of an objective. For certain companies, an E-Commerce approach is a strategic plan for some organisations; the E-Commerce strategy is part of a broader strategy for these organisations. (e.g. for a traditional retailer to develop an electronic distribution portal or a consumer products company fascinated in developing a new alternative go-to-market channel.
In this 1-day training, delegates will gain knowledge of the basic concepts of E-Commerce marketing and its importance. Delegates will understand the role of E-business model and eLegalDoc in digital marketing. Delegates will attain an understanding of strategic marketing analysis.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand how to build trust on customers using the internet. Delegates will attain the knowledge of various tactics of E-Commerce marketing.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Fundamentals
Module 2: Why use an Influencer Marketing Strategy?
Module 3: Situational Influence: A New Model for a New Era
Module 4: Identifying the Right Influencer
Module 5: How to Find and Use Influencers
Module 6: What to Measure in Your Influencer Campaign
Module 7: The Risks and Mistakes of Using a Social Media Influencer Marketing Strategy
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
In this Influencer Marketing Masterclass training, there are no formal prerequisites.
Audience
The Knowledge Academy's Influencer Marketing Masterclass is designed for those who want to become an expert of active networks and want to achieve measurable business goals.
Influencer Marketing is a kind of marketing which emphasis on leveraging foremost leaders to encourage the message of the brand to the broader market. Instead of direct marketing to a wide range of consumers, you can motivate, hire/pay influencers to get out the word for you. The influence market has revolutionised the process we buy things—forever.
Approximately 67% of advertisers say that they are engaging in a type of influencer marketing, a figure that is expected to rise as social media influencers achieve more public attention. With the increasing demand, the influencer market is moving to the larger modernised resolutions, including tools like programming and influencer networks to help brands insist influencers more easily.
In this 1-day training, delegates will gain knowledge of the basic concepts of Influencer Marketing and its importance. Delegates will understand the types of different influencer and which type is suitable. Delegates will attain an understanding of the strategy of Influencer Marketing.
This training will cover various concepts, such as:
At the end of this training, delegates will attain the knowledge of how to measure in your influencer campaign using post-campaign tracking.
Online Instructor-led (1 days)
Classroom (1 days)
Online Self-paced (8 hours)
Module 1: Fundamentals
Module 2: Google Tag Manager – Set Up
Module 3: Google Tag Manager - Getting Started
Module 4: Google Tag Manager - Track Tags
Module 5: Google Tag Manager – Organise The Interface
Module 6: Google Tag Manager - Publish A Tag and The Data Layer
Module 6: Google Tag Manager - Advanced Tracking
To help and support our clients we are providing a limited number of 250 daily discount codes. Hurry, first come, first served!
If you miss out, enquire to get yourself on the waiting list for the next day!
(125 remaining)
Prerequisites
In this Google Tag Manager Masterclass training, there are no formal prerequisites.
Audience
The Knowledge Academy's Google Tag Manager Masterclass is designed for anyone who wants to attain the knowledge of Digital Analytics, Web Analytics, Digital Marketing and Google Tag Manager.
Google Tag Manager is a tag management system that serves as an interface between a website or a mobile application and third-party monitoring devices. The only thing which you have to do is adding your tracking codes to GTM (Google Tag Manager) and while page loading, clicking and submitting forms, configure the rules and fire them whenever you want.
Google Tag Manager also allows to check the monitoring tags and ensure that they are activated anytime when you load a page or press a button. Another advantage of GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.
In this 1-day training, delegates will gain knowledge of the basic concepts of Google Tag Manager and its importance. Delegates will understand product marketing tools and how to set up Google Tag Manager. Delegates will attain an understanding of how to create Tag, Triggers and Variables.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand how to do event tracking and form tracking. Delegates will attain the knowledge of creating environments in Google Tag Manager.
Speak to a training expert for advice if you are unsure of what course is right for you. Give us a call on +60 1800812339 or Enquire.
Our training experts have compiled a range of course packages to compliment a variety of categories in order to help fast track your career. The packages consist of the best possible qualifications in each industry and allows you to purchase multiple courses at a discounted rate.
Social Media Masterclass$995
SEO Masterclass$995
Digital Marketing Masterclass$995
Google Analytics Masterclass$995
Google Ads Masterclass$995
Total without package: $4975
Package price: $2995 (Save $1980)
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We are accredited by PeopleCert on behalf of AXELOS
Flexible delivery methods are available depending on your learning style.
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
