Who should attend this Digital Marketing Training Course?
This Digital Marketing Masterclass is aimed at any individual who is responsible for online marketing campaigns. This Masterclass would be especially useful for managers who need to refresh their knowledge and come up to date with new techniques, and also entry level marketing professionals who would like to obtain an introduction to Digital Marketing.
There are no prerequisites for undertaking this Digital Marketing Masterclass.
Digital Marketing Masterclass Overview
Digital Marketing is the process of advertising brands to connect with prospective consumers via the internet or other forms of digital communication. It is the process of selling, buying, and promoting goods or services using electronic media, including social media platforms, mobile devices, search engines, PPC (Pay Per Click), CPC (Cost Per Click), and more. It is the best way to expand the business of an organisation around the globe. Businesses use it to promote their products and services to new clients, get ahead of their competitors, and increase sales. Digital Marketing helps to decrease the visitor bounce rate and increase website conversion rate. Holding comprehensive knowledge and skills of Digital Marketing can help delegates get their desired job role as analytics manager, CRM manager, SEO specialist, social media manager, and many other reputed job roles in various organisations.
The Knowledge Academy’s Digital Marketing Masterclass is a 1-day course that provides delegates with tips and tricks that will enable them to optimise advertisement and Digital Marketing practices to the best of their abilities. This course will focus on different platforms, devices, and content that must be considered for improving customer usability. The course will also dive into SEO (Search Engine Optimisation) and the importance of quality content for customer engagement. Our popular Digital Marketing Masterclass course is designed by our experts to provide a detailed understanding of handling Digital Marketing campaigns.
It also accommodates the delegates to learn the essential topics related to Digital Marketing, such as:
- Permission marketing
- Integration and multi-channel marketing
- Industry methodologies
- Sitemaps and wireframes
- Using mobile to drive customer acquisition
- How to acquire names and email addresses
At the end of this training, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimisation. Our highly expert trainer with abundant knowledge has curated this training course to make delegates proficient in using Digital Marketing practices to full of its effect.
This course comes under the topic of Digital Marketing Courses, which provides delegates with several Masterclasses, including Social Media Masterclass, SEO Masterclass, and Google Analytics Masterclass. This topic then encompasses a variety of courses that focus on one specific aspect of Digital Marketing, enabling delegates to obtain further, more in-depth training within the topic.