Course information

MarTech Training Course Outline

Module 1: Reimagining Marketing

  • What is MarTech and How it is Changing Marketing
  • Connected Customer Experience
  • Leveraging Micro Moments in the Customer Journey
  • Marketer of Future
  • Customer Single View
  • Hyper Personalisation
  • Redefining Customer Experience through Experiential Marketing

Module 2: Selection of the MarTech Tool Stack

  • Paradox of Choice
  • Beware of the Shiny Object Syndrome
  • Create and Manage the Ideal Stack

Module 3: Governance

  • Measuring ROI 
  • Why do MarTech Failures Happen?
  • Getting the People Ready

Module 4: Trends in Marketing Technology

  • Introduction
  • ‘No Code’ Citizen Creators
  • Platforms, Networks, and Marketplaces
  • Great App Explosion
  • From Big Data to Big Ops
  • Harmonising Humans + Machines

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Who Should Attend the MarTech Training Course?

The MarTech Training Course, short for Marketing Technology Training, is designed for professionals seeking to enhance their skills and understanding of the rapidly evolving landscape of marketing technology. This course will benefit the following professionals:

  • Digital Marketing Managers
  • Marketing Analysts
  • Marketing Automation Specialists
  • Data Scientists
  • Marketing Technologists
  • E-commerce Managers
  • Customer Relationship Managers
  • Advertising Executives

Prerequisites of the MarTech Training Course

There are no formal prerequisites to attend the MarTech Training Course. However, a basic knowledge of marketing would be beneficial. 

MarTech Training Course Overview

Marketing Courses have become pivotal in today's dynamic business landscape, serving as a compass for professionals navigating the intricacies of modern marketing practices. In the realm of Marketing Courses, MarTech Training, with its focus on marketing technology, emerges as a crucial element in staying ahead.

For professionals seeking a competitive edge, mastering MarTech with this course is imperative. Marketing enthusiasts, especially those in roles involving digital strategy, data analytics, and campaign management, should aim at becoming proficient in MarTech for comprehensive skill development.

In a swift one-day training session by the Knowledge Academy, delegates will delve into the intricacies of MarTech, gaining practical insights into leveraging technology for marketing success. This intensive course ensures that participants grasp the essentials of implementing marketing technologies seamlessly into their strategies, enhancing their overall proficiency in the field.

Course Objectives

  • To understand the role of technology in modern marketing practices
  • To explore various marketing technology tools and platforms
  • To analyse data effectively for informed decision-making
  • To integrate marketing technology into overall business strategies
  • To optimise marketing campaigns through tech-driven solutions
  • To stay updated on the latest trends and innovations in MarTech

Upon completion of the MarTech Training, delegates will emerge with a comprehensive skill set, empowered to navigate the evolving marketing landscape with confidence. They will be equipped to harness the power of marketing technology, elevating their strategic impact and contributing significantly to the success of their organisations.

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What’s included in this MarTech Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • MarTech Certificate
  • Digital Delegate Pack

Why choose us

Our Hong Kong venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Hong Kong is an autonomous territory of the People’s Republic of China and can be located on the southern coast of China. Hong Kong has a population of around 7 million people. The education system in Hong Kong is mostly based around the English system and it is overseen by the Education Bureau and the Social Welfare Department. One of the earliest schools in Hong Kong was Li Ying College established in 1075. The education level begins with preschool education that is payable education, paid by pupil’s parents. The primary and secondary education is mandatory for every child in Hong Kong to attend from the age of 6 to 18. Higher education remains exclusive in Hong Kong and adult education is a growing sector in Hong Kong, with two non-profit school running evening courses. The University of Hong Kong was founded in 1911 and is the oldest tertiary (higher education) institution in Hong Kong and is organised into 10 academic faculties with English as the main language of instruction. The Education Bureau in Hong Kong also provides educational services for immigrant children from mainland China and other countries. Hong Kong also has 175 internal schools.

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Address

62/F & 66/F
The Center
99 Queens Road
Central
Hong Kong

T: +852 2592 5349

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | MarTech Training in Hong Kong. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | MarTech Training in Hong Kong, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

What our customers are saying

Marketing Training | MarTech Training in Hong Kong FAQs

MarTech Training specialises in educating candidates in marketing, covering a range of subjects, including virtual advertising equipment, analytics, automation, and optimisation strategies.
There are no formal prerequisites for attending this MarTech Training Course.
This MarTech Training Course is ideal for anyone who wants to gain in-depth knowledge about marketing technology.
Yes, we offer support for candidates 24/7 attending MarTech Training.
In this course, delegates will have training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
The duration of this course is 1 day.
Upon finishing a MarTech Course, you will be ready for roles that include virtual advertising and marketing expert, advertising and Marketing Automation Supervisor, Data Analyst, CRM Supervisor, or Marketing Era Consultant.
The average salary after completing MarTech Training within in Hong Kong varies depending on factors such as location and role. However, experts with MarTech talents normally command competitive salaries within the range of £30,000 to £70,000 per annum.
MarTech certification is more popular inside in Hong Kong as groups understand the significance of leveraging the era in marketing techniques.
Hyper personalisation refers to the advanced marketing approach of tailoring content and giving stories to male or female customers based totally on their alternatives, behaviour, and demographics, using information and automation gear.
Completing MarTech Training requires dedication and attempt, but with the proper assets and dedication, it's attainable. The path presents precious know-how and talents that enhance your professional potential inside the dynamic area of the advertising and marketing era.
Yes, MarTech is, in reality, worth mastering because it equips you with important competencies to navigate the swiftly evolving landscape of advertising and marketing technology. With MarTech information, you will be highly equipped to hit advertising campaigns, optimise procedures, and live aggressively inside the industry.
After finishing a MarTech direction, you may pursue discovering superior certifications, pursuing higher education in related fields, or observing your talents in real-global advertising era initiatives. Additionally, staying up to date with industry tendencies and technology is critical for continuous growth for your MarTech career.
MarTech can extensively boost your career by permitting you to leverage era to drive advertising techniques, examine facts for insights, automate strategies for efficiency, and optimise campaigns for better effects. With MarTech's abilities, you will be a valuable asset in any advertising team, opening doors to numerous career possibilities and development possibilities.
The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Martech Certification.
The training fees for MarTech Training certification in Hong Kong starts from HKD16995
The Knowledge Academy is the Leading global training provider for MarTech Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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