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MarTech Training Overview
MarTech Training Course Outline
Module 1: Reimagining Marketing
- What is MarTech and How it is Changing Marketing
- Connected Customer Experience
- Leveraging Micro Moments in the Customer Journey
- Marketer of Future
- Customer Single View
- Hyper Personalisation
- Redefining Customer Experience through Experiential Marketing
Module 2: Selection of the MarTech Tool Stack
- Paradox of Choice
- Beware of the Shiny Object Syndrome
- Create and Manage the Ideal Stack
Module 3: Governance
- Measuring ROI
- Why do MarTech Failures Happen?
- Getting the People Ready
Module 4: Trends in Marketing Technology
- Introduction
- ‘No Code’ Citizen Creators
- Platforms, Networks, and Marketplaces
- Great App Explosion
- From Big Data to Big Ops
- Harmonising Humans + Machines
Who Should Attend the MarTech Training Course?
The MarTech Training Course, short for Marketing Technology Training, is designed for professionals seeking to enhance their skills and understanding of the rapidly evolving landscape of marketing technology. This course will benefit the following professionals:
- Digital Marketing Managers
- Marketing Analysts
- Marketing Automation Specialists
- Data Scientists
- Marketing Technologists
- E-commerce Managers
- Customer Relationship Managers
- Advertising Executives
Prerequisites of the MarTech Training Course
There are no formal prerequisites to attend the MarTech Training Course. However, a basic knowledge of marketing would be beneficial.
MarTech Training Course Overview
Marketing Courses have become pivotal in today's dynamic business landscape, serving as a compass for professionals navigating the intricacies of modern marketing practices. In the realm of Marketing Courses, MarTech Training, with its focus on marketing technology, emerges as a crucial element in staying ahead.
For professionals seeking a competitive edge, mastering MarTech with this course is imperative. Marketing enthusiasts, especially those in roles involving digital strategy, data analytics, and campaign management, should aim at becoming proficient in MarTech for comprehensive skill development.
In a swift one-day training session by the Knowledge Academy, delegates will delve into the intricacies of MarTech, gaining practical insights into leveraging technology for marketing success. This intensive course ensures that participants grasp the essentials of implementing marketing technologies seamlessly into their strategies, enhancing their overall proficiency in the field.
Course Objectives
- To understand the role of technology in modern marketing practices
- To explore various marketing technology tools and platforms
- To analyse data effectively for informed decision-making
- To integrate marketing technology into overall business strategies
- To optimise marketing campaigns through tech-driven solutions
- To stay updated on the latest trends and innovations in MarTech
Upon completion of the MarTech Training, delegates will emerge with a comprehensive skill set, empowered to navigate the evolving marketing landscape with confidence. They will be equipped to harness the power of marketing technology, elevating their strategic impact and contributing significantly to the success of their organisations.
What’s included in this MarTech Training Course?
- World-Class Training Sessions from Experienced Instructors
- MarTech Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led MarTech Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's MarTech Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
MarTech Training FAQs
Please arrive at the venue at 8:45am.
There are no formal prerequisites for attending this MarTech Training course.
This MarTech Training course is ideal for anyone who wants to gain in-depth knowledge about marketing technology.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is [ ] day(s)
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for MarTech Training certification in Hong Kong starts from HKD16995
The Knowledge Academy is the Leading global training provider for MarTech Training.
Please see our Marketing Courses courses available in Hong Kong
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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