Value-Based Selling Training | Sales Training in Lyon

Q: Are there any prerequisites to attending this training course?

There are no formal prerequisites for Value Based Selling Course. However, having a foundation in sales techniques, communication, or customer relationship management will support your learning and help you apply strategies more effectively.

Q: What is the significance of holding this Value Based Selling Certification?

This certification showcases your expertise in aligning sales efforts with customer value. It demonstrates your ability to lead high-quality conversations, manage objections, and close deals that deliver lasting impact.

Q: Will I receive a certification upon completion of this course?

Yes, upon successfully completing the course, you will receive an industry-recognised certification that validates your proficiency in Value Based Selling strategies and customer-centric engagement.

Q: Do you provide corporate training for this Value Based Selling Training?

Yes, we offer flexible corporate training solutions tailored to team goals. Training can be delivered online or onsite, focusing on practical tools for improving sales effectiveness and customer value.

Q: Is Value Based Selling Certification worth it?

Yes, this certification demonstrates a consultative selling approach that’s in high demand across industries. It supports your ability to close high-value deals and adds credibility to your sales strategy.

Q: What career opportunities are available after completing this Value Based Selling Course?

Completing this course can lead to roles such as Account Executive, Sales Consultant, Business Development Manager, or Strategic Sales Lead in sectors that value consultative selling and client value.

Q: What does this Value Based Selling Certification aim to achieve?

The certification aims to build confidence in consultative sales, helping you focus on delivering measurable customer impact, managing pricing conversations, and winning deals based on value, not discounts.

Q: How can this course enhance my career prospects?

It strengthens your ability to engage clients with tailored value propositions, overcome objections, and differentiate your offering — all key skills that improve performance and open new leadership opportunities.

Q: How does this Value Based Selling Course stay current with industry trends?

This Value Based Selling Course content is updated regularly to reflect modern sales techniques, client behaviour changes, and competitive positioning strategies relevant to evolving market demands.

Q: How will this Value Based Selling Training enhance my ability to innovate within my organisation?

You will gain insight into client needs and messaging strategies that encourage solution-focused thinking, helping you contribute more effectively to product innovation, client experience, and sales process improvements.

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Value Based Selling Training

Lyon

Value Based Selling Training in Lyon helps learners understand value based selling principles, customer needs, product value, and trust-based customer relationships. Professionals develop skills in communicating unique benefits, applying value-focused sales strategies, and strengthening customer engagement.

Master value-focused selling strategies to win in competitive and price-sensitive markets<
Build stronger client relationships and close deals with higher profit margins
Boost results with our expert-led Value Based Selling Training Course

Dates & Prices

Value Based Selling Training Overview

Course syllabus

Who it’s for

What’s included

FAQs

Value-Based Selling Training Course Outline

Module 1: Value Based Selling

What is Value Based Selling?
Principles of Value Based Selling Methodology
Value Based Selling Process and Techniques
Differences and Similarities Between Value Based Selling and Value-Added Selling

Module 2: Value-Added Selling Philosophy

Real Meaning of Value
Value ADD-ITUDE
Customer-Focused Value
Seller-Focused Value
Value-Added Selling
Characteristics of Value-Added Salespeople
Price Facts

Module 3: Critical Buying Path, Value-Added Sales Process, and Customer Messaging

Paradigms of Buying
Critical Buying Path in Value-Added Selling
Value-Added Sales Process and its Strategic Overview
Customer Messaging
Value Added

Module 4: High-Value Target Account Selection and Target Penetration

Power of Discernment
Strategic Focus: Developing Market Savviness
Tactical Focus: Targeting Specific Accounts
Awareness of Your Profit Piranhas
Account Penetration Rules
Level I, II, and III Decision Makers
How to Talk Like a Level I, II, or III Decision Maker?

Module 5: Value-Added Selling Strategies

Customerising – as a Process
Positioning – Seller's Position in Buyers' Mind
Differentiating –Definable and Defendable Differences as a Seller
Presenting – Personalising Your Message and Maximise Perceived Value
Supporting – Supporting Strategies with Process and People Support
Relationship Building – Cornerstone of Value-Added Selling
Principles of Relationship Building
Tinkering – Responding to Your Customers in their Doubts
How is Tinkering Done?
Value Reinforcement – Vital Components of Customer-Messaging Campaign
Leveraging – Strategy for Maximising, Optimising, and Multiplying Efforts

Module 6: Value-Added Selling Tactics

Canvassing –Process of Identifying New Sources of Business
Getting Appointments – Four-Step Method for Getting Appointments
Pre-Call Planning - Planning Your Sales Call
Opening Stage – Impact Opening of Sales Call
Needs-Analysis Stage – Analysing Buyer's Needs to Sell Added Value
Presentation Stage – Selling Three Dimensions of Value
Commitment Stage (Closing) – Closing Sales on Right Time
Handling Objections – Elaborated Ways to Respond to Price Objections
Post-Call Activities – Conducting Post-Call Review

Who should attend this Value Based Selling Training Course?

Our Value Based Selling Course is designed to equip delegates with the skills and strategies necessary to excel in the art of selling by focusing on delivering value and addressing the specific needs of customers. This Sales Course is especially beneficial for the following professionals:

Sales Professionals
Business Development Managers
Team Leaders
Freelancers and Consultants
Entrepreneurs and Business Owners
Product Managers
Sales Managers

Prerequisites of the Value Based Selling Training Course

There are no formal prerequisites for this Value Based Sales Course. However, a basic understanding of relationship building, sales pitching, and strong communication skills would be beneficial for the delegates.

Value-Based Selling Training Overview

Value Based Selling is a customer-centric approach that shifts the conversation from price to impact. This method equips sales professionals to position products and services around measurable outcomes, building stronger trust and long-term value with clients.

This course is ideal for Sales Professionals, Managers, Consultants, and business owners seeking to enhance their ability to sell in competitive or price-sensitive markets. By focusing on customer needs and business results, Value Based sellers close more deals with better margins.

The Knowledge Academy’s 1-Day training delivers proven frameworks, messaging strategies, and objection-handling techniques. Delegates will gain practical tools to differentiate their offer, lead with value, and confidently guide buying decisions that benefit both seller and client.

Course Objectives

To accumulate the knowledge of value-added selling philosophy
To learn the characteristics of a value-added salesperson
To understand the process of developing market savviness
To learn to present and personalise messages to maximise the perceived value
To get familiar with vital components of the customer-messaging campaign

Completing the Value-Based Selling Training in Lyon equips delegates with the essential knowledge and skills to prioritise customer satisfaction, close deals more effectively with improved profit margins, and unlock numerous career advancement opportunities in their profession with a higher income potential.

What’s included in this Value Based Selling Training Course?

World-Class Training Sessions from Experienced Instructors  
Value Based Selling Training Certificate
Digital Delegate Pack

Train Your Workforce

Looking for Value Based Selling Training in-house or onsite training in Lyon? We specialise in corporate group training and bulk bookings for organisations of all sizes in Lyon. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Lyon venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Lyon is located in east central France between Paris and Marseille in the Rhone-Alpes region. Lyon is the third largest city in France with a population of around 491,000 and is a French speaking city. Lyon is known for the production and weaving of silk, as well as cinematography, and has large industries in chemistry, pharmacy and biotech. Lyon has an unemployment rate of around 8%. Lyon has multiple colleges and secondary education schools, with many international study programmes. Some schools include IFAG Business Management School, EMJ Lyon Management school, Wesford Graduate Business School and the University of Lyon. The University of Lyon has around 20 schools with a student population of 120,000 students, 12,000 of them being international students. The university offers courses in many different disciplines such as human and social sciences, information technology, engineering and literature.

Ways to take Value Based Selling Training in Lyon

Online Instructor-Led Learning

Online Self-Paced Learning

Classroom Based Learning

Onsite Learning

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Value Based Selling Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Live classes

Join a scheduled class with a live instructor and other delegates.

Interactive

Engage in activities, and communicate with your trainer and peers.

Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

Scalable Training Delivery

Access Value Based Selling Training in Lyon delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master Value Based Selling Training with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With Weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Value Based Selling Training industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn Value Based Selling Training through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

Flexible Learning

Access Value Based Selling Training resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

Global Training Provider

Access Value Based Selling Training in Lyon from a trusted global training provider delivering consistent learning to professionals worldwide.

Cost-Effective Training

Benefit from the cost-effective Value Based Selling Training that delivers high-quality course content without compromising learning outcomes.

Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Experience the most sought-after learning style with The Knowledge Academy's Value Based Selling Training Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Value Based Selling Training sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Value Based Selling Training Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our Value Based Selling Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Value Based Selling Training Schedule in Lyon

Online Instructor-Led

Online Self-Paced

Classroom

Onsite

Package deals for Value Based Selling Training

Our training experts have compiled a range of course packages on a variety of categories in Value Based Selling Training, to boost your career. The packages consist of the best possible qualifications with Value Based Selling Training, and allows you to purchase multiple courses at a discounted rate.

Value-Based Selling Training | Sales Training in Lyon FAQs

Are there any prerequisites to attending this training course?

There are no formal prerequisites for Value Based Selling Course. However, having a foundation in sales techniques, communication, or customer relationship management will support your learning and help you apply strategies more effectively.

What is the significance of holding this Value Based Selling Certification?

This certification showcases your expertise in aligning sales efforts with customer value. It demonstrates your ability to lead high-quality conversations, manage objections, and close deals that deliver lasting impact.

Will I receive a certification upon completion of this course?

Yes, upon successfully completing the course, you will receive an industry-recognised certification that validates your proficiency in Value Based Selling strategies and customer-centric engagement.

Do you provide corporate training for this Value Based Selling Training?

Yes, we offer flexible corporate training solutions tailored to team goals. Training can be delivered online or onsite, focusing on practical tools for improving sales effectiveness and customer value.

Is Value Based Selling Certification worth it?

Yes, this certification demonstrates a consultative selling approach that’s in high demand across industries. It supports your ability to close high-value deals and adds credibility to your sales strategy.

What career opportunities are available after completing this Value Based Selling Course?

Completing this course can lead to roles such as Account Executive, Sales Consultant, Business Development Manager, or Strategic Sales Lead in sectors that value consultative selling and client value.

What does this Value Based Selling Certification aim to achieve?

The certification aims to build confidence in consultative sales, helping you focus on delivering measurable customer impact, managing pricing conversations, and winning deals based on value, not discounts.

How can this course enhance my career prospects?

It strengthens your ability to engage clients with tailored value propositions, overcome objections, and differentiate your offering — all key skills that improve performance and open new leadership opportunities.

How does this Value Based Selling Course stay current with industry trends?

This Value Based Selling Course content is updated regularly to reflect modern sales techniques, client behaviour changes, and competitive positioning strategies relevant to evolving market demands.

How will this Value Based Selling Training enhance my ability to innovate within my organisation?

You will gain insight into client needs and messaging strategies that encourage solution-focused thinking, helping you contribute more effectively to product innovation, client experience, and sales process improvements.

What is the cost/training fees for Value Based Selling Training in Lyon?

The training fees for Value Based Selling Training in Lyon starts from €1495

Which is the best training institute/provider of Value Based Selling Training in Lyon?

The Knowledge Academy is one of the Leading global training provider for Value Based Selling Training.

What are the best Sales Training courses in Lyon?

Please see our Sales Training courses available in Lyon

Customers Reviews

Simon Williams

Very Good

Glenn McCreight

beneficial

marta kisielewska

infromative and interesting

Ann Tingson

Very lively and impromptu

marta kisielewska

Very communicative, engaging and informative.

John was very knowledgeable and worked around our schedule as we had to break part way through training for a company meeting. Great course delivery

Very patient, very nice, great atmosphere, just a great trainer

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Why choose The Knowledge Academy

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

Our Clients

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water