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Digital Marketing Masterclass - France

Key points about this course

Duration: 1 Days*

Support: 24/7

Popular In: us  gb  ca  au  

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  • Learn the challenges and principles of the customer experience(CX).
  • Gain an understanding of Digital Marketing in just one day.
  • Learn the Key challenges and success factors in Mobile Marketing.

Available delivery methods for this course

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Course Information

Digital Marketing Masterclass Overview

This Digital Marketing Masterclass consists of a 1 day, instructor-led course that provides delegates with tips and tricks that will enable the optimisation of their use of Digital Marketing. The course will focus on the different platforms, devices, and content that must be considered for improving customer usability. The course will also look into SEO (Search Engine Optimisation) and the importance of quality content for keeping clients business.

This course comes under the topic of Digital Marketing Courses, which provides delegates with a number of Masterclasses, including Social Media Masterclass, SEO Masterclass, and Google Analytics Masterclass. This topic then encompasses a variety of courses that focus on one specific aspect of Digital Marketing, enabling delegates to obtain further, more in-depth training within the topic.

Digital Marketing Masterclass Outline

This Digital Marketing Masterclass will cover the following modules:

Module 1: Digital Marketing

  • What is Digital Marketing?
  • How did it revolve?
  • Understanding the impact of Digital Marketing on business
  • Permission Marketing

Module 2: Planning, Strategy, and Testing

  • Online campaign planning within best practise guidelines
  • Identifying the optimum mix of Digital Marketing techniques
  • Campaign strategy
  • Integration and Multi-channel Marketing
  • What to test and when to do so

Module 3: Customer Experience and Usability

  • Principles of the Customer Experience (CX)
  • Creating a successful User Experience (UX)
  • Industry methodologies
  • Sitemaps and wireframes
  • User testing

Module 4: Mobile Marketing

  • Key challenges and success factors in Mobile Marketing
  • Developing a customer-led mobile strategy
  • Assessing the role of mobile sites v apps
  • Using mobile to drive customer acquisition
  • Building loyalty and customer retention through mobile channels
  • Tracking, analytics, and Conversion Rate Optimisation

Module 5: Content Strategy

  • Why content is (still) pivotal
  • Developing content for different customer segments
  • Content and SEO: the power of ‘in-bound marketing’
  • Developing a content plan
  • Examples of successful content strategies

Module 6: Social Media

  • The rise of social
  • Key players: Facebook, LinkedIn, YouTube, Twitter
  • Impact of Google+
  • Successes and pitfalls of social media

Module 7: Email Marketing

  • Why permission is everything
  • How to acquire names and email addresses
  • Testing email for continuous improvement
  • E-newsletters and other email formats
  • Broadcast and delivery considerations
  • Successful email marketing: case studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Why is search engine marketing so crucial to online success?
  • Key strategies and tactics to maximise search engine effectiveness: integrating SEO and PPC for optimum results

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • Why integration is essential and how best to achieve it
  • Integrating online and offline activity
  • 'Real-world' integrated campaigns
  • Looking ahead: multi-channel for media owners, marketers, and their agencies

Who should attend this Digital Marketing Training Course?

This Digital Marketing Masterclass is aimed at any individual who is responsible for online marketing campaigns. This Masterclass would be especially useful for managers who need to refresh their knowledge and come up to date with new techniques, and also entry level marketing professionals who would like to obtain an introduction to Digital Marketing.


There are no prerequisites for undertaking this Digital Marketing Masterclass.

The Knowledge Academy offer training in a variety of locations across the UK and around the world, making it easy to find a training venue near you.
There are no prerequisites for enrolling on this Digital Marketing Masterclass.
Yes, whether you have a B2B or B2C business, digital marketing works great for any product or service you provide to the customer.
There is no fixed number of posts in a week, but if we post once or twice in a week than it will be beneficial.
In this course, Delegates will learn topics like Planning, Strategy and testing, customer experience and usability, Mobile marketing, Social Media Marketing, Content strategies, SEO, PPC and many more which help them to enhance their skills.
Like any form of marketing, the purpose of digital marketing is to promote and sell a product or service. More specifically, the use of digital marketing is to connect a business or organisation with its target audience via digital channels.
It is expected in future the majority of the companies will have an online presence. And obviously, digital marketing is growing at a faster leap. There will be many career opportunities in digital marketing. We live in this time where people use the Internet for everything.
The price for Digital Marketing Masterclass certification in France starts from €999
The Knowledge Academy is the Leading global training provider in the world for Digital Marketing Masterclass.

What's included in this Digital Marketing Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

Key points about this course

Duration: 1 Days*

Support: 24/7

Popular In: us  gb  ca  au  

View dates & prices

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Digital Marketing Masterclass Dates & Prices

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Fri 13th Mar 2020
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Fri 20th Mar 2020
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Fri 3rd Apr 2020
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Fri 15th May 2020
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Fri 15th May 2020
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Fri 12th Jun 2020
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Fri 10th Jul 2020
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Fri 17th Jul 2020
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Fri 14th Aug 2020
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Fri 11th Sep 2020
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Fri 18th Sep 2020
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Fri 30th Oct 2020
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Fri 20th Nov 2020
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Fri 20th Nov 2020
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Fri 18th Dec 2020
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Key points about this course

Duration: 1 Days*

Support: 24/7

Popular In: us  gb  ca  au  

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Various delivery methods

Flexible delivery methods are available depending on your learning style.

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Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell