Digital CRM Masterclass | Digital Marketing Course in Lyon

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Digital CRM Masterclass

Lyon

Digital CRM Course in Lyon helps professionals enhance customer relationship management using digital channels. Learners explore CRM fundamentals, e‑CRM strategy, customer identity and data management, personalised engagement and analytics to improve customer retention, loyalty and business performance.

Attain the basic knowledge of Digital CRM and its importance
Gain knowledge of successful E-CRM strategy with our Digital CRM Course
Learn customer value management and customer identity management

Dates & Prices

Digital CRM Masterclass Overview

Course syllabus

Who it’s for

What’s included

FAQs

Digital CRM Course Outline

Module 1: Fundamentals

Introduction to CRM
Introduction to Digital Marketing
Definition of Digital CRM
Significance of Digital CRM in Business

Module 2: Strategy for E-CRM in E-mail Marketing

Introduction to E-mail Marketing
Benefits of a Successful E-CRM Strategy
How to Meet Customer Expectations?
Measurement of CRM Activities

Module 3: Appropriate E-CRM Agencies and Suppliers

How to Choose the Right Platform?
Interaction Consistency
Deep Dive- Moments that Matter

Module 4: Customer Identity Management

Customer Identity Management

Module 5: Data Management

Data-Driven Decision-Making

Module 6: Customer Value Management

Introduction
Customer Lifetime Value
Customer Referral Value
Customer Influencer Value
Customer Knowledge Value
Balancing the Right Amount of Interaction

Module 7: CRM Operating Model

Introduction
Customer-Centric Processes
Master Data Management and Governance
Technology

Who should attend this Digital CRM Course?

The Digital CRM Course is designed for professionals and individuals who are seeking to enhance their understanding and skills in the realm of Customer Relationship Management (CRM). This course can benefit a wide range of professionals, including:

Marketing Professionals
Sales Representatives
Customer Service Experts
Business Owners and Entrepreneurs
Digital Strategists
Data Analysts
Marketing Managers

Prerequisites of the Digital CRM Course

There are no formal prerequisites for this Digital CRM Course.

Digital CRM Course Overview

Customer Relationship Management (CRM) has long been at the heart of business success. However, as the digital age advances, so does the complexity and potential of CRM. The course by The Knowledge Academy delves deep into the nuances of leveraging CRM in a digital-first world, ensuring businesses can effectively manage customer interactions across diverse online platforms.

In today's interconnected world, understanding the intricacies of Digital CRM is not just a luxury but a necessity. It plays a key role in tailoring customer experiences, ensuring loyalty, and driving revenue. Professionals such as Digital Marketing Managers, Customer Relations Executives, E-commerce Specialists, and Business Strategists should aim to master digital CRM to ensure they're harnessing its full potential and offering unparalleled customer service.

The intensive 1-day Digital CRM Course by the Knowledge Academy, will equip delegates with the insights, tools, and best practices essential for digital CRM excellence. Furthermore, this Digital Marketing Certification Course will not only sharpen their existing skills but will also introduce them to pioneering techniques in the realm of digital CRM.

Course Objectives

To comprehend the core principles and evolution of Digital CRM
To master tools and platforms optimising Customer Relationship Management
To strategise personalised campaigns enhancing customer engagement
To evaluate CRM metrics and analytics for informed decision-making
To integrate CRM with other digital channels for a cohesive strategy

After completing the Digital CRM Course, delegates will possess the expertise needed to excel in Digital Marketing roles. They will be equipped to implement advanced CRM strategies, drive customer-centric marketing campaigns, and contribute to their organisation's growth. This course opens up new career opportunities and is a valuable asset for anyone seeking success on Digital Marketing Courses.

What’s included in this Digital CRM Course?

World-Class Training Sessions from Experienced Instructors
Digital CRM Certificate
Digital Delegate Pack

Train Your Workforce

Looking for Digital CRM Masterclass in-house or onsite training in Lyon? We specialise in corporate group training and bulk bookings for organisations of all sizes in Lyon. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Lyon venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Lyon is located in east central France between Paris and Marseille in the Rhone-Alpes region. Lyon is the third largest city in France with a population of around 491,000 and is a French speaking city. Lyon is known for the production and weaving of silk, as well as cinematography, and has large industries in chemistry, pharmacy and biotech. Lyon has an unemployment rate of around 8%. Lyon has multiple colleges and secondary education schools, with many international study programmes. Some schools include IFAG Business Management School, EMJ Lyon Management school, Wesford Graduate Business School and the University of Lyon. The University of Lyon has around 20 schools with a student population of 120,000 students, 12,000 of them being international students. The university offers courses in many different disciplines such as human and social sciences, information technology, engineering and literature.

Ways to take Digital CRM Masterclass in Lyon

Online Instructor-Led Learning

Online Self-Paced Learning

Classroom Based Learning

Onsite Learning

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital CRM Masterclass. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Live classes

Join a scheduled class with a live instructor and other delegates.

Interactive

Engage in activities, and communicate with your trainer and peers.

Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

Scalable Training Delivery

Access Digital CRM Masterclass in Lyon delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master Digital CRM Masterclass with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With Weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Digital CRM Masterclass industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn Digital CRM Masterclass through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

Flexible Learning

Access Digital CRM Masterclass resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

Global Training Provider

Access Digital CRM Masterclass in Lyon from a trusted global training provider delivering consistent learning to professionals worldwide.

Cost-Effective Training

Benefit from the cost-effective Digital CRM Masterclass that delivers high-quality course content without compromising learning outcomes.

Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Experience the most sought-after learning style with The Knowledge Academy's Digital CRM Masterclass Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital CRM Masterclass sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Digital CRM Masterclass Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our Digital CRM Masterclass offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Digital CRM Masterclass Schedule in Lyon

Online Instructor-Led

Online Self-Paced

Classroom

Onsite

Package deals for Digital CRM Masterclass in Lyon

Our training experts have compiled a range of course packages on a variety of categories in Digital CRM Masterclass, to boost your career. The packages consist of the best possible qualifications with Digital CRM Masterclass, and allows you to purchase multiple courses at a discounted rate.

Digital CRM Masterclass | Digital Marketing Course in Lyon FAQs

What is Digital CRM?

Digital customer relationship management involves the usage of Internet communication methods and technology to improve consumer relationship management and customer experience management programs.

What are the prerequisites of the Digital CRM Certification?

There are no formal prerequisites for this course.

Who should attend this Digital CRM Training Course?

This course is designed for everyone who wants to attain the knowledge of planning, executing and analysing the strategies of CRM in an organisation.

Do you offer support for the course?

Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.

What is included in the Digital CRM Certification?

In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.

What is the duration of this Digital CRM Course?

This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

How long until I receive the course confirmation details?

You should receive the confirmation details for the Copywriting Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.

Will there be an exam at the end of the Digital CRM Training Course?

No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.

What career opportunities are available after the completion of my Digital CRM Training Course?

After the completion of the Digital CRM Training Course, you can avail for career opportunities in the field of Marketing Specialist, Sales Specialist, Service Specialist, or CRM Community Specialist.

What job roles can benefit from completing this Digital CRM Certification?

This course can benefit a wide range of professionals like Marketing Professionals, Sales Representatives, Customer Service Experts, Business Owners and Entrepreneurs, Digital Strategists, Data Analysts, Marketing Managers

How does this course help in growing my business?

Digital CRM training enhances your skills to effectively manage customer relationships, streamline processes, and enhance customer engagement. This leads to improved sales, customer retention, and overall business growth, giving you a competitive edge.

Why choose The Knowledge Academy in Lyon over others?

The Knowledge Academy in Lyon stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Digital CRM Masterclass in Lyon?

The training fees for Digital CRM Masterclass in Lyon starts from €1795

Which is the best training institute/provider of Digital CRM Masterclass in Lyon?

The Knowledge Academy is one of the Leading global training provider for Digital CRM Masterclass.

What are the best Digital Marketing Courses courses in Lyon?

Please see our Digital Marketing Courses courses available in Lyon

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Why choose The Knowledge Academy

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

Our Clients

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water