Sales Account Management And Development Training | Sales Training in Ouagadougou

Home

Courses

Sales Training

Sales Account Management and Development Training

Ouagadougou

Sales Account Management and Development Training in Ouagadougou helps learners understand sales account fundamentals, key account management, strategic planning, relationship building, upselling, and customer retention. Professionals develop skills to manage and grow client accounts effectively.

Build strong, lasting relationships with customers and stakeholders
Master strategic skills to grow and retain high-value customer partnerships
Improve planning and negotiation skills with our Sales and Account Management Training

Dates & Prices

Sales Account Management and Development Training Overview

Course syllabus

Who it’s for

What’s included

FAQs

Sales and Account Management Training Outline

Module 1: Introduction to Sales Account

What is Sales Account?
Importance of Sales Account
- Reliability
- Record Keeping
- Transparency
- New Leadership
- Expansion
Advantages of Having a Sales Account
Disadvantages of Sales Account

Module 2: Key Account Management (KAM)

What is a Key Account?
Benefits of Key Account Management
Difference Between Key Account Management and Selling
How to Hire Key Account Managers?
Key Account Management Plan

Module 3: Sales Account Management Growth

What is the Difference Between Sales and Account Management?
Account Management Responsibilities
Sales Account Management Approach
Audit Sales Account Management Data
Steps for Better Sales Account Management

Module 4: Account Manager Skills

What are Account Manager Skills?
Enhance Your Account Manager Skills
Account Manager Skills in the Workplace
How to Highlight Your Account Manager Skills?

Module 5: Sales Account Management Best Practices

Understand What Qualifies as a Key Account
Choose Your Account Managers Carefully
Facilitate the Handoff from Sales
Build a Detailed Customer Profile
Add Value
Champion Cross-Functional Collaboration
Help Your Customers Succeed

Module 6: Introduction to Strategic Account Management

What is Strategic Account Management?
Strategic Account Management Process
Strategic Account Development Plan
Strategic Account Management Planning Tools
Strategic Account Management Best Practices

Module 7: Implementing Account Management

Essential Elements of a Successful KAM
Key Performance Indicators
KAM Implementation Milestones
KAM Implementation Checklist

Module 8: Account Development Manager

What is Account Development?
Key Responsibilities of Account Development Manager
How to Become an Account Development Manager?

Module 9: Sales and Account Development

Sales and Account Development to Build Profitable Client Relationships
Equip Sales Teams for Success
Utilise Strategic Sales Actions
Deliver on Sales Promises
Account Management and Strategy

Who Should Attend this Sales and Account Management Training?

This course is ideal for individuals looking to strengthen their ability to manage client accounts, nurture relationships, and drive long-term sales success.

You should attend this course if you are:

Account Manager: Building deeper client relationships and growing account value
Sales Executive: Managing key accounts and driving repeat business
Business Development Manager: Strengthening post-sale engagement and retention
Customer Success Manager: Aligning client needs with product and service delivery
Client Relationship Manager: Handling high-value clients with a strategic approach
Product Manager: Integrating product features with client goals for long-term growth

Prerequisites for the Sales and Account Management Training

There are no formal prerequisites for this training course. However, prior experience in sales can be beneficial but, is not mandatory.

Sales and Account Management Training Overview

The Sales Account Management Training in Ouagadougou by The Knowledge Academy equips professionals with the essential strategies and skills required to effectively manage client accounts, build long-term relationships, and drive sustained business growth. This course is ideal for sales professionals, account managers, and business development executives aiming to enhance client satisfaction and maximise account profitability.

Throughout this training, you will learn key account management techniques, including client segmentation, value proposition development, upselling, cross-selling, and planning for long-term engagement. The course also focuses on enhancing communication, negotiation, and customer retention skills, enabling you to align your offerings with your clients’ evolving business needs.

This Sales Account Management Course combines practical tools with strategic insights, enabling delegates to manage high-value accounts and contribute meaningfully to organisational success confidently.

Sales and Account Management Training Objectives

To understand the fundamentals of strategic Account Management
To identify growth opportunities within existing client accounts
To build and maintain strong, trust-based client relationships
To apply effective communication and negotiation techniques for account success

Delivered over 1-day, this expert-led Sales and Account Management Training in Ouagadougou combines instruction and interactive exercises to ensure you leave with actionable skills to strengthen your role as a trusted advisor to your clients.

Advance your sales career with The Knowledge Academy’s Sales Account Management Training and learn to unlock long-term value from your key accounts.

What’s Included in this Sales and Account Management Training?

World-Class Training Sessions from Experienced Instructors
Sales Account Management and Development Certificate
Digital Delegate Pack

Train Your Workforce

Looking for Sales Account Management and Development Training in-house or onsite training in Ouagadougou? We specialise in corporate group training and bulk bookings for organisations of all sizes in Ouagadougou. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Ouagadougou venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ouagadougou is the capital city of Burkina Faso. It is the economic and cultural centre of the nation. This city is the largest in the country with an estimated population of 1.5 million people. The primary industries in this area are the food processing and textiles industries. The current unemployment rate in Burkina Faso doubled between 2013 and 2014. It went from 3.3 to 6.6, this was an all-time high for the country. The literacy rate in Ouagadougou isn’t high but there are still 2 universities in the city. University of Ouagadougou is the larger of the two and was founded in 1974. It has around 40,000 students which is about 85% of the nation university students. This university is seen to offer educational, cultural and economic benefit to the country.

Ways to take Sales Account Management and Development Training in Ouagadougou

Online Instructor-Led Learning

Online Self-Paced Learning

Onsite Learning

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Sales Account Management and Development Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Live classes

Join a scheduled class with a live instructor and other delegates.

Interactive

Engage in activities, and communicate with your trainer and peers.

Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

Scalable Training Delivery

Access Sales Account Management and Development Training in Ouagadougou delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master Sales Account Management and Development Training with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With Weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Sales Account Management and Development Training industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn Sales Account Management and Development Training through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

Flexible Learning

Access Sales Account Management and Development Training resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

Global Training Provider

Access Sales Account Management and Development Training in Ouagadougou from a trusted global training provider delivering consistent learning to professionals worldwide.

Cost-Effective Training

Benefit from the cost-effective Sales Account Management and Development Training that delivers high-quality course content without compromising learning outcomes.

Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Experience the most sought-after learning style with The Knowledge Academy's Sales Account Management and Development Training Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Sales Account Management and Development Training sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Sales Account Management and Development Training Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our Sales Account Management and Development Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Sales Account Management and Development Training Schedule in Ouagadougou

Online Instructor-Led

Online Self-Paced

Onsite

Package deals for Sales Account Management and Development Training in Ouagadougou

Our training experts have compiled a range of course packages on a variety of categories in Sales Account Management and Development Training, to boost your career. The packages consist of the best possible qualifications with Sales Account Management and Development Training, and allows you to purchase multiple courses at a discounted rate.

Sales Account Management And Development Training | Sales Training in Ouagadougou FAQs

What is Account Management in sales?

Account Management in sales involves building long-term relationships with existing clients, ensuring continued satisfaction, identifying upselling opportunities, and managing contracts. It focuses on client retention and growth, as opposed to only acquiring new customers like traditional sales roles.

Are there any prerequisites for attending this Sales and Account Management Training?

No formal prerequisites are required to attend this training. However, a basic understanding of sales processes, customer relationships, and communication strategies or prior experience in sales, can be beneficial, but it is not mandatory.

Who should attend this training course?

This Sales Account Management and Development Course is ideal for Sales Professionals, Account Managers, Client Relationship Executives, and Business Development Professionals who want to deepen client engagement and improve strategic account planning to deliver consistent business growth.

What skills are essential for a successful Account Manager?

Key skills include relationship building, negotiation, strategic thinking, communication, customer service, and the ability to identify client needs and upsell. Time management and emotional intelligence are also vital for managing multiple high-value accounts effectively.

What are the benefits of taking Account Management in Sales?

This Sales Account Management Training helps you build stronger client relationships, improve customer retention, and identify upselling and cross-selling opportunities. It boosts your communication and strategic planning skills, increasing your ability to drive revenue growth and long-term business success.

Do you provide corporate training for the Sales and Account Management Course?

Yes, we provide a corporate training for this course, customised to align with your organisation’s goals and requirements.

What is the difficulty level of this course?

This Sales Account Management Course is suitable for beginners to intermediate levels. It's ideal for those new to Account Management and also for professionals seeking to enhance their skills with practical strategies, tools, and industry-proven techniques.

How does Account Management differ from traditional sales?

Traditional sales focus on acquiring new clients, while Account Management is about retaining and expanding relationships with existing ones. Account Managers build loyalty, increase revenue per client, and align solutions to long-term customer goals.

What is included in this Sales and Account Management Training?

In this course, delegates will receive intensive training from our experienced instructors, a digital delegate pack containing key course materials, and a certificate upon successful completion.

Which individuals or roles require this training course?

This training is suited for Account Executives, Customer Success Managers, Relationship Managers, Sales Professionals, and Consultants working with client accounts who aim to improve retention, loyalty, and revenue generation through strategic relationship management.

What is the duration of this Sales Account Management Training?

This Sales Account Management Course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

I want to grow existing client accounts. Is this course suitable for me?

Yes, this course is perfect for those looking to grow existing client accounts. It teaches techniques for identifying expansion opportunities, creating client value, and applying a strategic approach to deepen client engagement and trust.

Do you offer 24/7 support for this Sales Account Management Training?

Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the Sales Account Management Course. Our customer support team is available to assist and promptly resolve any issues you may encounter.

Do you provide a self-paced course?

Yes, The Knowledge Academy provides flexible self-paced training option for this course. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.

What kind of jobs can I expect based on this training course?

You can pursue roles such as Account Manager, Key Account Executive, Client Relationship Manager, Business Development Manager, or Sales Consultant positions focused on managing client portfolios and driving repeat business.

What to do after this Sales Account Management Training?

After completing the Sales Account Management Training, you can apply your skills in real-world client interactions, seek more senior client management roles, or explore advanced certifications in sales leadership, strategic selling, or customer success.

Why should I take this Sales and Account Management Course?

This Sales and Account Management Course empowers you to build stronger client relationships, drive revenue growth, and become a trusted advisor to your clients. It enhances your effectiveness in managing key accounts and supports long-term career progression in sales.

Who should I contact if I am unable to access this training course?

If you're unable to access your training, you can contact our support team at The Knowledge Academy through the customer service email or phone number listed on our website for quick assistance and resolution of your issue.

Why choose The Knowledge Academy in Ouagadougou over others?

The Knowledge Academy in Ouagadougou stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this certification.

What is the cost/training fees for Sales Account Management and Development Training in Ouagadougou?

The training fees for Sales Account Management and Development Training in Ouagadougou starts from $1995

Which is the best training institute/provider of Sales Account Management and Development Training in Ouagadougou?

The Knowledge Academy is one of the Leading global training provider for Sales Account Management and Development Training.

What are the best Sales Training courses in Ouagadougou?

Please see our Sales Training courses available in Ouagadougou

Customers Reviews

Request For Pricing

WHO WILL FUNDING THE COURSE?

My employer

I will

Not sure

+44

Courses Related to Sales Training

Why choose The Knowledge Academy

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

Our Clients

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water