BCS Practitioner Certificate In Digital Product Management Training in Shanghai

BCS Practitioner Certificate in Digital Product Management Training Course Outline

Module 1: Effective Stakeholder Management and Communication Techniques

• Role of the Product Manager
• Identify Stakeholder Categories Using the Stakeholder Wheel
• Apply Effective Methods to Communicate with Stakeholders at Various Levels
• Apply the Power/Interest Grid to Categorise Stakeholders
• Choose an Appropriate Stakeholder Management Strategy
• Importance and Methods of Gaining Stakeholder Buy-in
• Apply Problem Solving Techniques

Module 2: Analyse the Internal and External Environment and Undertake Market Analysis

• Analyse the Business Environment Using an Appropriate Framework
• Importance of Alignment Between Commercial Considerations and Overarching Business Strategy
• How the Organisation’s IT Environment Supports Product Development, Delivery, and Marketing Activities?
• Apply Legal Requirements, Legislation, and Organisational Guidelines Relevant to Digital Product Development
• Prepare an Analysis Using Porter’s Value Chain
• Apply Customer Research Methodologies Taking into Account the Diversity of the Target Market
• Analyse the Market to Determine Its Size
• Prepare and Monitor Budgets to Manage Costs and Maximise Revenue
• Apply Data Analysis to Evaluate Research Findings

Module 3: Product Delivery Lifecycle

• Create a Product Roadmap
• Purpose of a Vision for the Product and the Organisation
• Create and Apply Personas to Inform Decision Making
• Analyse the Stages of the Product Delivery Lifecycle
• Concept of Pivoting
• Apply Risk Management Techniques Throughout the Product Delivery Lifecycle
• Apply Appropriate Quality Assurance and Quality Control Methods
• Choose Appropriate Testing Methods to Evaluate Compliance with Product Requirements
• Analyse Metrics to Monitor Product Performance

Module 4: Product Development Techniques

• Apply Prioritisation Techniques
• Apply Product Development Techniques
• Create Business Cases, User Stories, and Use Cases
• Minimum Viable Product
• Prototyping Approaches
• What is Sustainable Product Development?
• Key Features of Different Coding Languages and Use Terminology Associated with Coding

Module 5: Methods and Techniques of Marketing

• Analyse the Different Types of User Acquisition Models
• Concepts Used to Promote a Product into the Market
• Digital Marketing Techniques
• Advantages and Disadvantages of Various Advertising Methods

BCS Practitioner Certificate in Digital Product Management Exam Information

• Closed Book
• Duration: 90 minutes
• Format: Multiple Choice
• Number of questions: 40
• Pass Mark: 65%. (26/40)
• Supervised

Who Should Attend BCS Practitioner Certificate in Digital Product Management Training Course?

This course is ideal for professionals seeking to master product lifecycle management, stakeholder engagement, and strategic delivery in digital environments.

You should attend this BCS Practitioner Certificate in Digital Product Management Training if you are:

• Product Manager: Enhancing strategic thinking and product delivery capabilities
• Business Analyst: Supporting product development through data and user insights
• Project Manager: Aligning digital products with business goals and timelines
• UX or UI Designer: Collaborating effectively on product strategy and execution
• Marketing Professional: Understanding product positioning and customer engagement
• Aspiring Product Leader: Building skills for a career in digital product management

Prerequisites of BCS Practitioner Certificate in Digital Product Management Training Course

There are no formal prerequisites for attending this BCS Practitioner Certificate in Digital Product Management Training Course.

BCS Practitioner Certificate in Digital Product Management Course Overview

The BCS Practitioner Certificate in Digital Product Management Course by The Knowledge Academy equips you with the skills to manage the full lifecycle of digital products, from ideation to delivery and beyond.

Effective Product Management is vital for business success. This BCS Practitioner Certificate in Digital Product Management Course covers product vision, roadmap development, stakeholder communication, prioritisation techniques, and agile delivery methods. You’ll also explore customer-centric design, metrics, and cross-functional team leadership.

This advanced Product Management Training is ideal for current or aspiring Product Managers, Digital Strategists, and professionals involved in delivering digital solutions. It also prepares you for a widely recognised Product Management Certification awarded by BCS – The Chartered Institute for IT.

BCS Practitioner Certificate in Digital Product Management Course Objectives

• To define and communicate a clear product vision and strategy
• To manage product backlogs, roadmaps, and value delivery
• To collaborate effectively with development, UX, and business teams
• To align product outcomes with customer and business needs

Delivered over 4 days, this in-depth Product Management Training blends theory with real-world practice. You will leave with a comprehensive understanding of digital product lifecycles and the skills to lead products from concept to success.

Advance your digital product career with The Knowledge Academy. We offer expert-led learning, practical insights, and full support towards achieving your Product Management Certification.

What's Included this BCS Practitioner Certificate in Digital Product Management Training Course?

• World-Class Training Sessions from Experienced Instructors   
• BCS Practitioner Certificate in Digital Product Management Certificate
• Digital Delegate Pack