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Introduction to SEO Course Outline

One of our top-selling SEO courses, Introduction to SEO focuses on the fundamentals of SEO, including its definition, its principles and more. Suitable for anybody in a role requiring a basic understanding of SEO without going into too much depth, the course approaches SEO from a beginner’s perspective, explaining why it is so important and what factors affect it.

This Introduction to SEO course covers the following topics:

Introduction to SEO

  • What is SEO?

 The Importance of SEO

  • SEO Rankings
  • Customising an SEO Plan
  • Business Factors
  • Mapping Products and Services
  • Content
  • SEO for Raw Traffic

Search Engines

  • History and Evolution of Search Engines
  • Web Crawler and Indexing
  • Adaptive Search
  • Google Algorithms: Panda, Penguin, and Hummingbird
  • Navigational, Informational, and Transactional Queries
  • Achieving Organic SEO

Finding the Correct Keywords

  • SEO Copywriting Basics
  • Selecting Keywords
  • Finding the Best Keywords
  • Tools for Choosing Keywords
  • Benefits of Using Tools
  • Google AdWords Keyword Tool
  • Types of Keywords
  • Understanding Long Tail Keyword Demand
  • Collecting Keywords
  • Using your Keywords
  • Avoiding Keyword Cramming
  • Avoiding Contrivance

Onsite Optimisation

  • Anatomy of Optimised Copy
  • META and Title Tags
  • URL Structures
  • Introduction and Advantages of Headers
  • SEO Copywriting Mistakes
  • Avoiding Irrelevance
  • Landing Pages
  • Social Media, Email, and Blogs
  • Using Blog and Social Media Platforms
  • Writing to Length
  • Negative Rankings Factors
  • Site Changes that Affect SEO

Building Links

  • Links
  • Links Building Goals
  • Defining KPIs for Link Building
  • Managing Link Building
  • Link Analysis
  • Linking
  • Tools for Backlink Analysis
  • Introduction and Techniques of Link Bait

Social Media

  • Social Media
  • Integrating your Social Media Strategy
  • Network Building
  • LinkedIn, Facebook, Twitter, and SEO

Mobile SEO

  • Mobile SEO on Different Platforms
    • Responsive Web Design
    • Dynamic Serving
    • Parallel Mobile Site

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Who should attend this SEO Training Course?

The course is intended for anybody who wishes to gain a basic understanding of SEO. This includes marketing staff, managers, executives and CEOs.


There are no formal prerequisites needed to enrol on this Introduction to SEO training course. However, having prior knowledge of HTML would be highly advantageous.

Introduction to SEO Course Overview

SEO stands for Search Engine Optimisation which helps to rank our website on Search Engine Result Pages (SERPs). SEO is the most effective marketing technique allowing users to optimise the site and get a higher ranking on the search engines to get more traffic.

SEO is essential in business because:

  • It can help you build your brand
  • Helps to build better user experience
  • It boosts your credibility and authority

Our 1-day SEO Masterclass mainly focuses on the fundamentals of SEO, including its definition, importance, tools for finding the correct keywords, building links for your website, usage of meta title and meta description, and mobile SEO. This course covers the latest trends in SEO. Delegates will understand how to measure, analyse and improve campaigns to get better results. In this training course, delegates will learn how to work on web crawler and indexing, Google algorithms, and different types of queries.

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What's included in this SEO Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

Why choose us

Our Singapore venue


Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Singapore is a global city state and island country in Asia. The population of Singapore is around 5.5 million people. All public schools teach in English as a primary language except for the ‘mother tongue’ language paper. The National University of Singapore one of the two largest public universities in Singapore. The University was established in 1905 and is the oldest university in Singapore. The university enrol around 37,000 students who study a variety of courses which include Arts, Social Sciences, Business, Computing, Engineering, Law, Medicine, Science and Public Policy. The Nanyang Technological University is another university in Singapore. The University was established in 1991 and houses around 31,000 students. The university is a public university and offers courses in Business, Humanities, Arts, Social Sciences, Engineering, Science and Medicine. 

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Singapore Tanjong Pagar
34 Floor
77 Robinson Road

T: +65 800 1206314

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions


The search engine is used to get relevant information related to the keyword that user search. Search Engine stores lots of content in its database and give the result to the user according to their keyword.
SEO helps all type of business to get higher rank in search engines. Higher you rank, more clicks and traffic you will generate from search engine result page.
Meta Title tag should be between 50-60 characters, and the Meta Description should be between 150-160 characters.
In search pages, the first thing user will see is the Title Tags on the result page and clicks on the attractive one. A good and optimised title tag can boost website ranking and can also help to improve the percentage of users.
Blog submission is important for SEO because it helps to improve websites rank in search results. It makes the site more approachable for new visitors, helps to build authority and also increase the inbound links.
The price for SEO Masterclass certification in Singapore starts from SGD1295
The Knowledge Academy is the Leading global training provider in the world for SEO Masterclass.

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Shell Logo

"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

Looking for more information on Digital Marketing Courses?

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Digital Marketing Package

Save upto 40%
5 courses
Included courses:

Social Media MasterclassSGD2995

SEO MasterclassSGD2995

Digital Marketing MasterclassSGD2995

Google Analytics MasterclassSGD2995

Google Adwords MasterclassSGD2995

Total without package:  SGD14975

Package price:  SGD8995 (Save SGD5980)

Purchase now