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Adobe Customer Journey Analytics Training

Gothenburg

Adobe Customer Journey Analytics Training in Gothenburg teaches how to unify and analyse customer interactions across channels using Adobe Customer Journey Analytics. It improves insight accuracy, journey clarity and results. It upskills data analysis, journey mapping and insight skills.

Get a deep understanding of Adobe Analytics and the Adobe Experience Platform.
Learn how to visualise and interact with datasets using on-demand reporting.
Become familiar with analysing customer journeys across channels using AEP.

Dates & Prices

Adobe Customer Journey Analytics Training Overview

Course syllabus

Who it’s for

What’s included

FAQs

Adobe Customer Journey Analytics Training Course Outline

Module 1: Introduction

Customer Journey Analytics Overview
Quick Start Guide
Landing Page
Compare CJA to BI solutions

Module 2: Customer Journey Analytics and Adobe Analytics

Evolution from Adobe Analytics
Comparison with Adobe Analytics

Module 3: Data Ingestion

Data Ingestion Overview
Adobe Analytics
Adobe Experience Platform
Batch Data
Streaming Data
Source Connectors

Module 4: Data Views

Data Views Overview
Principles of Modifying Data View
Component Settings
Guide to Standard Components
Fundamentals of Labels and Policies

Module 5: Workspace Projects

Workspace Overview
Projects
Visualisations
Panels
Curate, Share and Schedule Projects
Attribution IQ
Virtual Analyst

Module 6: Component

Components Overview
Annotations
Audiences
Dimensions
Metrics
Filters
Calculated Metrics
Date Ranges
Data Dictionary

Module 7: Analytics Dashboards

Analytics Dashboards - Overview
Curator Tasks
Set up Executives to Use Dashboards

Module 8: Report Builder

Report Builder Overview
Report Builder Hub
Filter Dimensions
Manage Data Blocks
Schedule Workbooks
Restricted Labels

Module 9: Cross-Channel Analytics

Cross-Channel Analytics Overview
How Replays Work

Module 10: Data Governance

Data Governance
Audit Log
Customer Managed Keys

Module 11: Use Cases

Customer Journey Analytics Use Cases
Google Analytics Data
Data Ingestion
Data Views
B2B
Cross-channel Data
Adobe Analytics Data
Complex Data

Who should attend this Adobe Customer Journey Analytics Training?

The Adobe Customer Journey Analytics Training is beneficial for a variety of professionals and individuals who want to gain expertise in using Adobe's Customer Journey Analytics platform to analyse and improve customer experiences. Here are some of the professionals who should consider attending this training:

Digital Marketers
Marketing Analysts
Data Analysts
Customer Experience Professionals
E-commerce Managers
Web Analysts
Product Managers

Prerequisites of the Adobe Customer Journey Analytics Training

There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training course.

Adobe Customer Journey Analytics Training Course Overview

Adobe Customer Journey Analytics is a powerful tool that enables businesses to harness the full potential of their data by providing a comprehensive view of customer interactions across various channels. This cutting-edge platform allows organisations to analyse and visualise customer journeys, offering valuable insights that drive personalised experiences, enhance customer satisfaction, and optimise marketing strategies.

Proficiency in Adobe Customer Journey Analytics is essential for Data Analysts, Marketing Professionals, Customer Experience Managers, and Business Intelligence Analysts. Mastering this platform empowers professionals to create detailed reports, uncover trends, and make data-driven decisions that improve customer engagement and boost business outcomes. It is crucial for those seeking to excel in the competitive landscape of customer experience management.

The Knowledge Academy's 2-day course equips delegates with essential concepts and practical skills in customer journey analytics. Through hands-on workshops and expert-led sessions, delegates gain a deep understanding of data integration, cross-channel analysis, and the creation of meaningful visualisations. Delegates learn to leverage Adobe Customer Journey Analytics to transform raw data into actionable insights, helping their organisations stay ahead in today’s data-driven world.

Course Objectives

To understand the core principles of customer journey analytics
To explore the features and capabilities of Adobe Customer Journey Analytics
To integrate and analyse data from multiple channels for a holistic view of customer interactions
To create compelling visualisations and reports that drive strategic decision-making
To apply best practices for optimising customer journeys and enhancing customer experiences
To comprehend the ethical implications of using customer data in analytics

Upon completing this course, delegates will have acquired the knowledge and skills necessary to utilise Adobe Customer Journey Analytics effectively, making them invaluable assets in their professional fields.

What's Included in this Adobe Customer Journey Analytics Training?

World-Class Training Sessions from Experienced Instructors
Adobe Customer Journey Analytics Certificate
Digital Delegate Pack

Hands-On Labs: Included as part of our online instructor-led delivery, these labs provide real-world exercises in a simulated environment guided by expert instructors to enhance your practical skills.

Train Your Workforce

Looking for Adobe Customer Journey Analytics Training in-house or onsite training in Gothenburg? We specialise in corporate group training and bulk bookings for organisations of all sizes in Gothenburg. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Gothenburg venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

With a population of over 540,000, Gothenburg is the second largest city in Sweden, and is located along Sweden’s West coast, near Kattegat. There are two universities in Gothenburg, the University of Gothenburg which has over 25,000 students and the Chalmers University of Technology renowned for its technological innovation and progress. There are around 50 high schools, and ten folk high schools in the city, and an international school called The International School of the Gothenburg Region. Notable residents from Gothenburg include the golfer Helen Alfredsson, the singer-songwriter Björn and the famous footballer Gunnar Gren. Gothenburg is also known for its many museums such as the Gothenburg Museum of Art and the Museum of World Culture. Other popular tourist attractions include the annual Gothenburg Film Festival, the Gothenburg Symphony Orchestra and the many colourful street fairs and markets.

Ways to take Adobe Customer Journey Analytics Training in Gothenburg

Online Instructor-Led Learning

Online Self-Paced Learning

Classroom Based Learning

Onsite Learning

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Customer Journey Analytics Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Live classes

Join a scheduled class with a live instructor and other delegates.

Interactive

Engage in activities, and communicate with your trainer and peers.

Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

Scalable Training Delivery

Access Adobe Customer Journey Analytics Training in Gothenburg delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master Adobe Customer Journey Analytics Training with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With Weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Adobe Customer Journey Analytics Training industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn Adobe Customer Journey Analytics Training through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

Flexible Learning

Access Adobe Customer Journey Analytics Training resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

Global Training Provider

Access Adobe Customer Journey Analytics Training in Gothenburg from a trusted global training provider delivering consistent learning to professionals worldwide.

Cost-Effective Training

Benefit from the cost-effective Adobe Customer Journey Analytics Training that delivers high-quality course content without compromising learning outcomes.

Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Experience the most sought-after learning style with The Knowledge Academy's Adobe Customer Journey Analytics Training Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Adobe Customer Journey Analytics Training sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Adobe Customer Journey Analytics Training Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our Adobe Customer Journey Analytics Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Adobe Customer Journey Analytics Training Schedule in Gothenburg

Online Instructor-Led

Online Self-Paced

Classroom

Onsite

Package deals for Adobe Customer Journey Analytics Training in Gothenburg

Our training experts have compiled a range of course packages on a variety of categories in Adobe Customer Journey Analytics Training, to boost your career. The packages consist of the best possible qualifications with Adobe Customer Journey Analytics Training, and allows you to purchase multiple courses at a discounted rate.

Adobe Training | Adobe Customer Journey Analytics Training in Gothenburg FAQs

What is Adobe Customer Journey Analytics?

Adobe Customer Journey Analytics is a tool for analysing customer behaviour across multiple channels to gain insights and optimise customer experiences.

Are there any prerequisites for attending this Adobe Customer Journey Analytics Training?

There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training Course.

Who should attend these Adobe Customer Journey Analytics Training Courses?

Marketing Analysts, Data Scientists, Customer Experience Professionals, and Business Strategists who want to optimise customer journeys should attend this course.

How does Adobe Customer Journey Analytics work?

It integrates data from various sources, enabling real-time analysis of customer interactions across different touchpoints to provide actionable insights.

What is Adobe Analytics used for?

Adobe Analytics is a powerful tool for tracking and analysing web traffic, user behaviour, and marketing effectiveness. It provides insights into user interactions across digital platforms, helping businesses optimise engagement and conversions.

What is the duration of this Adobe Customer Journey Analytics Course?

This course takes 2 days to complete during which delegates participate in intensive learning sessions that cover various course topics.

What will I learn in this Adobe Customer Journey Analytics Training?

You'll learn how to collect, analyse, and interpret customer journey data, create reports, and make data-driven decisions.

What are the benefits of taking this Adobe Customer Journey Analytics Training?

You’ll gain skills to optimise customer experiences, improve marketing strategies, and drive business growth.

What does Adobe Customer Journey Analytics Certification aim to achieve?

The certification validates your expertise in using Adobe Customer Journey Analytics to enhance customer experiences and improve business outcomes.

Do you offer 24/7 support for this Adobe Customer Journey Analytics Course?

Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.

Do you provide self-paced Adobe Customer Journey Analytics Training Course?

The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.

What is the significance of holding Adobe Customer Journey Analytics Certification?

This certification showcases your proficiency in analysing customer journeys and using data to drive strategic decisions.

What is included in this Adobe Customer Journey Analytics Training Course?

The course includes interactive lessons, hands-on practice, course materials, and access to Adobe Customer Journey Analytics tools.

Which individuals or roles require Adobe Customer Journey Analytics Certification?

Marketing Professionals, Data Analysts, and Customer Experience Managers often require this certification to enhance their skills.

What is the level of difficulty for this Adobe Customer Journey Analytics Training?

The training is considered intermediate and suitable for individuals with some background in data analysis or Adobe tools.

What jobs can I expect based on this Adobe Customer Journey Analytics Course?

You can expect roles like customer journey analyst, data analyst, marketing strategist, and customer experience manager upon completing this course.

Do you provide corporate training for this Adobe Customer Journey Analytics Course?

Yes, we offer tailored corporate training courses that can be customised to meet the specific needs of an organisation and its employees.

Who should I contact if I am unable to access this Adobe Customer Journey Analytics Training Course?

Should you encounter any difficulties accessing the course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.

Why should I take this Adobe Customer Journey Analytics Course?

This course enhances your ability to analyse customer journeys, optimise marketing efforts, and improve overall business strategies.

What to do after this Adobe Customer Journey Analytics Training Course?

After completing the course, apply your skills in real-world scenarios, pursue further certifications, or advance your career in data analytics.

Is it necessary to have a background in other Adobe Courses to take Adobe Customer Journey Analytics Training?

No, a background in other Adobe courses is not necessary, though familiarity with Adobe tools can be advantageous.

What is the cost/training fees for Adobe Customer Journey Analytics Training in Gothenburg?

The training fees for Adobe Customer Journey Analytics Training in Gothenburg starts from SEK26295

Which is the best training institute/provider of Adobe Customer Journey Analytics Training in Gothenburg?

The Knowledge Academy is one of the Leading global training provider for Adobe Customer Journey Analytics Training.

What are the best Adobe Courses courses in Gothenburg?

Please see our Adobe Courses courses available in Gothenburg

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Why choose The Knowledge Academy

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

Our Clients

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water