Google Ads Certification in Ports Moresby

Google Ads Certification Course Outline

Module 1: Introduction to Google Ads

• What are Google Ads?
• Benefits of Using Google Ads
• Method to Advertise on Google
• How Does Google Ads Work?
• How to Use Google Ads
• Types of Google Ads
• Use Google Keyword Planner for Ads
• Google Ads Terms to Know

Module 2: Google Ads Basics

• API Structure
• Entity Relationships
• Versioning
• Changing and Inspecting Objects
• Retrieving Objects
• Resource Metadata
• Call Structure
• Mutates

Module 3: Account Management

• Creating an Account
• Linking to Manager Accounts
• List Accessible Accounts
• Get Account Hierarchy
• Managing User Access
• Change Status and Event Service

Module 4: Ad Management

• Introduction to Ad Management
• Ad Types
• Create and Mutate Ads
• Responsive Search and Customisation
• Upgraded URLs
• Dynamic Search Ads
• Responsive Display and Search Ads

Module 5: Create Campaigns

• Add Campaigns
• Display Expansion on Search Campaigns
• Campaign Groups
• Create Ad Groups

Module 6: Bidding

• Strategy Types and Status
• Portfolio and Standard Bidding
• Set Bids Manually
• Manage Bid Modifiers

Module 7: Conversion Management

• Create Conversion Actions
• Conversion Action Types
• Upload Click and Call Conversions
• Enhanced Conversions
• Custom Conversion Variables
• Conversion Value Rules
• Conversion Goals

Who should attend this Google Ads Certification Course?

The Google Ads Training Course is designed for professionals who want to gain expertise in creating, managing, and optimising advertising campaigns using Google Ads. A variety of professionals can benefit from this Google Ads Course, such as:

• Digital Marketers
• E-commerce Professionals
• Public Relations Specialists
• Social Media Managers
• Content Creators
• Advertising Professionals
• Marketing Coordinators

Prerequisites of the Google Ads Certification Course

There are no formal prerequisites for this Google Ads Course.

Google Ads Certification Course Overview

Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide. It enables you to develop and distribute well-timed advertisements to your target market via desktop and mobile.

This Google Ads Training aims to provide delegates with the core concepts of using the Google Ads platform to promote their products as per public demand. Professionals like Digital Marketers and Marketing Managers can benefit from attending this course. The insights obtained from this course empower these professionals to leverage Google Ads for business growth.

The Knowledge Academy’s 1-day comprehensive Google Ads Course will provide delegates with the working knowledge of Google Ads to establish and manage paid search campaigns. This course will be delivered by our highly professional and skilled trainers with years of teaching experience on subjects associated with the Digital Marketing domain.

Course Objectives

• To send a pre-populated customer ID to the Google Ads API to create an account
• To handle background authentication tasks and establish a new campaign
• To target a specific keyword on Google and make a bid on the keyword
• To generate and share well-timed ads among the target audience
• To promote the business and rank organically for a search term
• To supply a request that retrieves a single resource instance

At the end of this Google Ads Course, delegates will be able to create strategic and successful paid search campaigns for business benefits. They will also be able to gain more clicks, impressions, and conversions by spending a minimum cost on the product advertisement.

What’s included in this Google Ads Certification Course?

• World-Class Training Sessions from Experienced Instructors
• Google Ads Certificate
• Digital Delegate Pack