Key Account Management Training Course in Dunedin

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Key Account Management Training Course

Dunedin

Master skills for personalised client solutions with this Key Account Management Training.
Learn practical strategies for nurturing key client relationships.
Understand client needs and industry dynamics comprehensively.

Dates & Prices Dates & Prices

Course information

Key Account Management Training Course Outline

Module 1: Level of Relationship

Tactical Relationship
Cooperative Relationship
Interdependent Relationship
Strategic Relationship

Module 2: Identify the Key Account and the Most Effective Strategy

Identifying Key Accounts
- Pre-KAM
- Early KAM
- Mid-KAM
- Partnership KAM
- Synergistic KAM
- KAM Uncoupling

Module 3: How to Develop Lock-in Strategies?

Lock-in Strategies
- Build “Big Picture” Relationships
- Offer Insight
- Predict Needs
- Communicate Openly
- Give Complimentary Gifts
- Be Receptive and Collaborative

Module 4: Issues to Manage Within Organisation

Common Problems
- Inconsistent Processes
- Lack of Internal Communication
- No Executive Support
- Appointing the Wrong Account Managers

Module 5: Influencing Both Inside and Outside the Key Account

Active Listening Skills
Mediating Conflict
Influencing Key Accounts

Module 6: Measuring the Tangible Perceptions of Key Players

Introduction

Module 7: Prioritising Key Accounts

Pareto Principle on Key Account
Steps to Analyse any of these Activities
Key Account Matrix

Module 8: Key Account Methodologies

Key Account Methodologies
- SPIN Selling
- Challenger Sale
- Value Selling Framework

Module 9: Customer Value and Differentiation

Customer Value Proposition (CVP)
Operating Models

Module 10: Traditional Selling Vs KAM Development

Traditional Selling Vs KAM Development

Who should attend this Key Account Management Training Course?

This Key Account Management Course is designed to equip delegates with the skills and knowledge necessary to effectively manage and nurture key accounts within a business. This Sales Course is especially beneficial for the following professionals:

Key Account Managers
Business Development Managers
Customer Relationship Managers
Sales Executives
Sales Managers
Account Directors
Consultants and Advisors

Prerequisites of this Key Account Management Training Course

There are no formal prerequisites for this Key Account Management Course. However, a basic understanding of sales, account management, customer needs, and communication skills would be beneficial for the delegates.

Key Account Management Training Course Overview

Key Accounts refer to a strategic approach in business where organisations identify and prioritise specific customers or clients who have the potential to contribute significantly to their revenue and long-term growth. Key Accounts enable delegates to drive growth, foster long-lasting customer relationships, and contribute significantly to their organisation's success through effective Key Accounts Management.

This course delves into the nuances of relationship-building and strategic account management, which helps delegates learn to identify, nurture, and grow key client accounts. It equips delegates with the skills needed to tailor offerings to specific client needs, optimise communication, and foster long-term client satisfaction. Understanding the intricacies of account development helps in building lasting partnerships, maximising revenue, and securing a stable client base.

The Knowledge Academy’s 1-day Key Accounts Training Course aims to educate delegates on how to select the correct accounts to invest their resources in, in order to turn around the largest profit for their organisation. This Sales Course focusses on developing optimal strategies for obtaining more business from existing clients and developing customer value and differentiation.

Course Objectives

To define what a Key Account is and why they are important
To identify your Key Accounts
To develop a strategy for developing your Key Accounts
To build relationships with Key Account decision-makers
To manage Key Account relationships effectively
To grow your revenue from Key Accounts

Upon completing this Key Account Management Course, delegates will acquire advanced skills in building and maintaining strategic client relationships. This training not only enhances their ability to identify and capitalise on key business opportunities but also equips them with the tools to effectively manage and grow key accounts, fostering long-term success in their roles.

What’s included in this Key Accounts Management Training Course?

World-Class Training Sessions from Experienced Instructors
Key Account Management Training Course Certificate
Digital Delegate Pack

Why choose us

Our Dunedin venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Dunedin is the principal city in the Otago Region and is the second largest city in the south island. The population of Dunedin is around 240,000 people. Dunedin’s largest industry is tertiary education and is home to the University of Otago and Otago Polytechnic. The University of Otago is New Zealand’s oldest university and has over 21,000 students enrolling each year. The University of Otago opened in July 1871. The University offers a wider range of courses than other Universities so it attracts a lot more students. The University is divided into 4 main divisions which are; Division of Humanities, Health Sciences, Sciences and Business. The University is one of only two Universities in New Zealand that offer a degree in Dentistry. The University has campuses in Auckland and Wellington and the medical schools have a campus in Christchurch. The University also makes use of the Portobello Marine Laboratory in Otago Harbour. The University produced many notable people such as, John Carew Eccles who received a Noble Prize for his work on the brain and Robert Stout who became the Prime Minister of New Zealand. The Otago Polytechnic has around 4000 students either studying full or part time. The Otago Polytechnic was established in 1889. In 1966 the original school split into a secondary school and Otago Polytechnic which opened in 1966. There are campuses in Dunedin, Otago and Auckland. The Dunedin campus houses the schools of Architecture, Building and Engineering and natural sciences.

Address

Dunedin
City Centre

T: +64 98874342

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Key Account Management Training Course in Dunedin. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Key Account Management Training Course in Dunedin, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Key Account Management Training Course in Dunedin. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Key Account Management Training Course in Dunedin sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Key Account Management Training Course in Dunedin FAQs

What is Key Account Management?

Key Account Management (KAM) refers to a strategic approach in businesses where specific high-value customer accounts or clients are identified and managed in a way that maximises mutual value and long-term partnerships.

Why is Key Account Management important?

Key Account Management is crucial for revenue stability, fostering lasting client relationships, and tailoring solutions to meet specific needs. Prioritising key clients ensures strategic resource allocation, competitive advantage, and valuable feedback for innovation. It's integral for sustained business growth and maximising mutual value between companies and their top customers.

What are the benefits of taking this Key Account Management Course?

This course provides valuable benefits, including improved client relationships through strategic techniques, increased revenue by optimising sales approaches, and the ability to offer tailored solutions catering to specific client needs, enhancing satisfaction and loyalty.

Are there any prerequisites for taking this Key Account Management Course?

There are no prerequisites for attending this course.

Is there an examination for this Key Account Management Training Course?

No, delegates do not need to take an examination to pass this course.

Who should attend this Key Account Management Course?

From this training, anyone involved in nurturing and expanding high-value client partnerships can gain valuable insights and skills.

Do you offer support for this Key Account Management Course?

Should you encounter any difficulties accessing course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.

What is the duration of this Key Account Management Certification Course?

The duration of this course spans across 1 day.

What is the cost/training fees for Key Account Management Training Course certification in Dunedin?

The training fees for Key Account Management Training Course certification in Dunedin starts from NZD1995

Which is the best training institute/provider of Key Account Management Training Course in Dunedin?

The Knowledge Academy is the Leading global training provider for Key Account Management Training Course.

What are the best Sales Training courses in Dunedin?

Please see our Sales Training courses available in Dunedin

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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