Course information

Website Conversion Rate Optimisation Training Course Outline

Module 1: Introduction to Website Conversion Rate Optimisation

  • What is Conversion Rate Optimisation (CRO)?
  • Conversion Rate Optimisation (CRO) Components
  • Importance of CRO
  • Best Practices to CRO

Module 2: Building an Optimisation Plan

  • Overview
  • Steps to Create the Conversion Optimisation Plan

Module 3: User Experience (UX) and Funnel Optimisation

  • User Experience (UX)
  • Funnel Optimisation

Module 4: Landing Page Optimisation

  • Introduction
  • Why the Optimisation of Landing Page Matters for Your Online Business?
  • Tips and Tricks for Starting Landing Page Optimisation

Module 5: Bounce Rate and Exit Rate

  • Bounce Rate
  • Exit Rate

Module 6: Testing and Optimisation

  • Funnel Stages
  • Overview of Potential Pages, Importance Pages and Ease Pages
  • Creating Tables and Testing Hypothesis
  • Types of Testing
  • Tools of Testing

Module 7: Measuring Conversion Rate Optimisation Results

  • Understanding Statistics
  • Fetching Insights
  • Understanding Results

Module 8: Conversion Rate Optimisation with Pay Per Click (PPC)

  • Steps to Increase PPC Conversion Rate
  • Parameters Affecting Quality Score

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Who should attend this Website Conversion Rate Optimisation Training? 

The Website Conversion Rate Optimisation Course is ideal for individuals and businesses seeking to enhance their online presence and maximise the effectiveness of their websites. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Web Designers and Developers
  • Business Owners and Entrepreneurs
  • E-Commerce Professionals
  • Data Analysts
  • Marketing Managers
  • Marketing Consultants

Prerequisites of the Website Conversion Rate Optimisation Training

There are no formal prerequisites for this Website Conversion Rate Optimisation Course.

Website Conversion Rate Optimisation Training Course Overview

Unlock the potential of your marketing efforts with the Website Conversion Rate Optimisation Course, a vital component of Marketing. In an era where online presence is paramount, understanding how to optimise website conversion rates is crucial for businesses aiming to maximise their digital impact and boost customer engagement.

Marketing Professionals, Web Developers, and business owners seeking to enhance their online performance should aim to master Website Conversion Rate Optimisation. This knowledge shown on Marketing Courses is indispensable for staying competitive in the digital landscape, making it a must-have skill set for those involved in the marketing domain.

This 1-day training by The Knowledge Academy equips delegates with practical insights and techniques to elevate their Website Conversion Rate Optimisation skills. Through interactive sessions and real-world case studies, delegates will gain a deep understanding of optimising websites for better user experience and increased conversion rates, ensuring they leave the course well-equipped to implement effective strategies in their professional endeavors.

Course Objectives

  • To understand the key principles of Website Conversion Rate Optimisation
  • To identify and analyse factors influencing user behaviour on websites
  • To learn strategies for improving website usability and design
  • To explore A/B testing and other optimisation techniques
  • To implement data-driven decision-making processes for website improvements
  • To develop skills in interpreting analytics to enhance website performance

Upon completion, delegates will be equipped to transform their digital presence, enhance user interactions, and ultimately drive increased conversion rates, making their marketing efforts more impactful and results-driven.

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What’s included in this Website Conversion Rate Optimisation Training?

  • World-Class Training Sessions from Experienced Instructors    
  • Website Conversion Rate Optimisation Certificate 
  • Digital Delegate Pack 

Why choose us

Our Christchurch venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Christchurch is the largest city in the south island of New Zealand and has a population of around 350,000. Christchurch has several educational institutes including primary, secondary, college and Universities. Christchurch is home to Burnside High School which is the fourth largest school in New Zealand, and houses over 2,500 students. Cashmere High School is also another large secondary school. Another secondary school of similar size is Papanui High School. Christchurch is very well known for its traditional schools, for example, St Thomas of Canterbury College and St Andrew’s College. Christchurch has a number of Universities and Institutes located in or around the city. The University of Canterbury is New Zealand’s second oldest University. The University was founded in 1873 and became the second institution in New Zealand to offer tertiary level education. The University of Canterbury offers degrees in various departments such as, Social Work, Fine Arts, Education and Sports Coaching. The University currently has around 14,900 students in attendance, with 10,000 undergraduates and 2000 post graduates. Another institute located in Christchurch is the Christchurch Polytechnic Institute of Technology which provides students with full and part time education in technologies and trade. Christchurch Polytechnic Institute of Technology is the largest institute on the island to offer Applied Sciences. The University has around 25,000 full and part time students in attendance. The University offers degrees in departments such as: Music Arts, Nursing, Applied Science and Information Technology. The University Of Otago Christchurch School Of Medicine is also located in Christchurch and is one of three schools that make up the University of Otago and is primarily based at Christchurch Hospital. The University of Otago Christchurch School Of Medicine was established in 1924 and became a clinical school in 1973. The school is linked with the University Of Otago Dunedin School Of Medicine, where students can choose to study their final year there.

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Address

Pavilions Hotel Church
42 Papanui Rd
Merivale
Christchurch
8014

T: +64 98874342

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Website Conversion Rate Optimisation Training in Christchurch. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | Website Conversion Rate Optimisation Training in Christchurch, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Marketing Training | Website Conversion Rate Optimisation Training in Christchurch. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Marketing Training | Website Conversion Rate Optimisation Training in Christchurch sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

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Marketing Training | Website Conversion Rate Optimisation Training in Christchurch FAQs

Please arrive at the venue at 8:45am.
There are no prerequisites are required for this course.
Anyone looking to learn more about the website conversion rate optimisation can attend this course. The course is well-suited for: Digital marketers, Graduates, User experience professionals, Web analysts and CRO professionals & Entrepreneurs and Business owners
We can provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Conversion Rate Optimisation Training certification in Christchurch starts from NZD1995
The Knowledge Academy is the Leading global training provider for Conversion Rate Optimisation Training.
Please see our Marketing Courses courses available in Christchurch
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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