Course information

Display Advertising Training Course Outline

Module 1: Fundamentals

  • Introduction to Display Advertising
  • Five Reasons to Start Using Display Advertising
  • Media Consumption
  • What are the Benefits of Online Display Advertising?

Module 2: Display Advertising

  • Types of Display Advertising 
  • Retargeting Display Ad
  • Contextual Display Ad
  • Behavioural Display Ad
  • Standard Sizes of Display Ads

Module 3: Display Advertising: Use an Affiliate Programme

  • Measure Your Campaign
  • Ways to Improve Performance of Your Display Ad Campaign
  • Optimising the Performance of Your Campaigns
  • Retarget Your Viewers

Module 4: Be Brand Persistent

  • PPC Vs Display Advertising
  • Internet Advertising Network
  • Options Regarding Online Display Advertising
  • Advertising Through Product/Service Search Engines
  • Internet Marketing Strategies

Module 5: Display Advertising: Media

  • Creating Image Ads
  • Video Ads
  • LinkedIn and Facebook Display Ads

 

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Who should attend this Display Advertising Training Course?

This Display Advertising Training Course is designed for individuals seeking to enhance their skills and understanding of Display Advertising techniques. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Digital Marketers
  • Advertising Managers
  • Entrepreneurs
  • Business Owners
  • E-commerce Professionals
  • Public Relations Professionals

Prerequisites of the Display Advertising Training Course

There are no formal prerequisites for this Display Advertising Training Course.

Display Advertising Training Course Overview

Display Advertising, an integral component of the Digital Marketing mosaic, employs visual ads to capture the attention of online audiences across a myriad of platforms. These ads, whether banners, videos, or interactive media, are strategically positioned on websites, social media, and other digital platforms, beckoning users with compelling visuals and messages.

Having proficiency in Display Advertising is crucial in today's visually driven digital world. Effective display ads can increase brand awareness, drive traffic, and generate conversions. Marketers, Brand Managers, and Digital Advertising Professionals stand to benefit immensely from mastering its nuances.

This 1-day Display Advertising Course is meticulously crafted to immerse delegates in the realm of visual advertising in the digital space. During the training, delegates will be introduced to the foundational principles, latest trends, and effective strategies in Display Advertising. All our Digital Marketing Courses, including this Display Advertising Course, are conducted by our expert trainers.

Course Objectives:

  • To elucidate the fundamentals and benefits of Display Advertising
  • To master the creation and optimisation of visually compelling ads
  • To grasp targeting techniques for reaching the ideal audience segment
  • To understand the analytics behind ad performance and ROI
  • To explore best practices for integrating display ads in a holistic marketing strategy

After completing this Display Advertising Training Course under Digital Marketing Courses, delegates will possess an understanding of Display Advertising, enabling them to drive successful campaigns. They will be better equipped to enhance brand visibility and achieve their marketing goals, making this course an asset in their journey towards Digital Marketing excellence.

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What’s included in this Display Advertising Training Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Display Advertising Certificate 
  • Digital Delegate Pack

Why choose us

Our Hamilton City venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Hamilton is the most populous city situated in the North Island of New Zealand. Hamilton homes around 154,000 people making it the fourth most populous country in New Zealand. Education and Research play a huge part in Hamilton’s economy. The city is home to around 40,000 higher education students and 1,000 PhD qualified scientists. There are three main universities in Hamilton, the University of Waikato, Waikato Institute of Technology and Te Wananga o Aotearoa. As well as the higher education, Hamilton is also home to a number of Kura Kaupapa Maori schools which offer education in the Maori language. The University of Waikato is a comprehensive university in Hamilton. The University was established in 1964 and was the first university in New Zealand be designed from scratch. The university houses around 10,000 students who can study a variety of subjects, such as Arts, Social Sciences, Computing and Mathematical Science, Education, Law and Engineering. The University of Waikato produced many notable alumni such as Nathan Cohen who is a two time world champion and Olympic champion in rowing. The Waikato Institute of Technology has around 20,000 students. The institute offers students 10 degree programs, 35 diplomas and 12 postgraduate qualifications. The Waikato Institute of Technology has three campuses in Hamilton, which all specialise in various areas, such as engineering, science, technology, sport, health and tourism. The institute works closely with employers to ensure students are work ready when they leave the institution. Te Wananga o Aoteraroa is a specialised university that focus of giving a positive learning experience to students who have previously had negative experiences with the education system. The University if a Maori led institute and focus strongly on Maori traditions and values. Te Wananga o Aotearoa is currently one of the largest tertiary education providers in New Zealand. The Institute caters to around 35,000 students each year and has more than 100 sites. Te Wananga o Aotearoa was established in 1983 to provide education for students whose needs are not being met in mainstream education. 

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Address

The Knowledge Academy Hamilton City

Hamilton,

3240,

New Zealand

T: +64 98874342

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Display Advertising Course in Hamilton City. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Display Advertising Course in Hamilton City, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Display Advertising Course in Hamilton City. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Display Advertising Course in Hamilton City sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Display Advertising Course in Hamilton City FAQs

Display Advertising is the most common of the two major types of online advertisement, and it uses visual creatives to communicate a message to search purely text-based advertising.
Unlike text-based ads, display ads are visually engaging and can include images, animations, or videos, making them more attention-grabbing. They are typically placed on websites, apps, or social media platforms.
Advertisers can optimise Display Advertising campaigns by Regularly analysing performance metrics, adjusting targeting parameters, testing different creatives, and optimising landing pages. Continuous optimisation is key to achieving campaign objectives.
There are no formal prerequisites for attending this course.
This Display Advertising Certification Course is designed for marketing professionals and business owners seeking to enhance their skills in effectively leveraging Display Advertising strategies. It is ideal for individuals aiming to optimise digital marketing campaigns and achieve greater visibility and engagement through display ads.
This Display Advertising Certification Course includes world-class training sessions led by experienced instructors, a Display Advertising Certificate upon completion, and a digital delegate pack for participants.
The Display Advertising Certification Course spans for 1-day.
The training fees for Display Advertising Course certification in Hamilton City starts from NZD1995
The Knowledge Academy is the Leading global training provider for Display Advertising Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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