Data-Driven Marketing Course in Auckland

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Data-Driven Marketing Course

Auckland

Attain the basic knowledge of Data-Driven Marketing and its importance.
Gain knowledge of various marketing and financial metrics.
Learn the infrastructure of Data-Driven Marketing and marketing technologies.

Dates & Prices Dates & Prices

Course information

Data-Driven Marketing Masterclass Outline

Module 1: Fundamentals

Introduction to Data-Driven for Marketing
Data-Driven Marketing Strategy
Essential Marketing Metrics
Leaders Vs Laggards

Module 2: Overcoming the Five Obstacles to Data-Driven Marketing

Focus on Collecting the Right Data and Create Momentum
Conduct Small Experiments
Strategies for Obtaining Customer Data
Resources and Tools
Create a Data-Driven Marketing Culture

Module 3: Marketing Metrics

Linking Marketing Activities to Metrics
Balanced Scorecard for Marketing
Facing the B2B Measurement Challenge

Module 4: Essential Nonfinancial Metrics

Brand Awareness
Test-Drive
Churn
CSAT
Take Rate

Module 5: Essential Financial Metrics

Profit
Net Present Value (NPV)
Internal Rate of Return (IRR)
Payback Period
Return on Marketing Investment (ROMI) Framework for Management Decisions

Module 6: Customer Lifetime Value

Introduction to Customer Lifetime Value
Value-Based Marketing
Balancing Short and Long-Term Customer Profitability
Customer Life Cycle Management

Module 7: From Clicks to Value with Internet Marketing Metrics

CPS Vs CPM: Optimising Metric
Optimising Sponsored Search
Bounce Rate Changing the Internet Search Marketing Game
Beyond SEM: Internet Display Advertising Impact
Hypertargeting Display Advertising in Social Media
Word of Mouth (WOM) Social Media Marketing Engagement

Module 8: Infrastructure for Data-Driven Marketing

Which Data Really Need?
Need to Build a Ranch House or Empire State Building Infrastructure
Requirement Complexity

Module 9: Marketing Budgets, Technology, and Core Processes

Marketing Campaign Management
Marketing Processes, Technology, and the Link to Firm Performance
B2B Vs B2C Investment Portfolio Mixes
Overcoming the Barriers to Professionalising Marketing Processes
Upgrading the Marketing Campaign Management (MCM) Processes

Who should attend this Data-Driven Marketing Course?

This Data-Driven Marketing Course is designed for Marketing Professionals, Analysts, and Managers who are seeking to enhance their understanding and skills in leveraging data for strategic marketing decisions. This course can benefit a wide range of professionals, including:

Marketing Professionals
Marketing Analysts
Marketing Managers
Data Analysts
Digital Marketing Specialists
UX/UI Designers
Brand Managers

Prerequisites of the Data-Driven Marketing Course

There are no formal prerequisites for this Data-Driven Marketing Training Course.

Data-Driven Marketing Masterclass Overview

Data-Driven Marketing represents a paradigm shift in the digital advertising landscape, harnessing the power of customer data to achieve precise and efficient media purchasing and tailored messaging. It stands at the forefront of digital advertising advancements, riding the waves of burgeoning marketing data quality, technological innovation, and automation.

Gaining proficiency in Data-Driven Marketing is paramount for professionals aiming to keep pace with the dynamic realm of digital advertising. This approach, particularly eminent in programmatic buying, employs machine learning and algorithms to remove the uncertainties inherent in traditional media planning and buying.

The Knowledge Academy’s 1-day comprehensive course on Data-Driven Marketing will empower delegates with a foundational understanding of the subject and its significance in the contemporary marketing milieu. Delegates will be introduced to key marketing metrics, both financial and non-financial, ensuring they can discern, measure, and act upon relevant data effectively.

Course Objectives:

To equip delegates with tools and techniques for effective data collection and analysis
To foster a deep understanding of how to align marketing strategies with data insights
To enhance proficiency in measuring, reporting, and optimising campaign performance
To develop skills in predicting and responding to market trends using data analytics
To empower attendees to leverage data for increased ROI and customer engagement

Upon completion of this Data-Driven Marketing Course, delegates will gain practical skills to harness data for targeted campaigns, enhancing their ability to reach specific audiences effectively. Additionally, they will acquire insights into optimising marketing strategies through data analysis, empowering them to make informed decisions for business success.

What’s included in this Data-Driven Marketing Masterclass?

World-Class Training Sessions from Experienced Instructors
Data-Driven Marketing Certificate
Digital Delegate Pack

Why choose us

Our Auckland venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Auckland is located in the North Island of New Zealand and is the largest area in the country. The population in Auckland is around 1,414,000 which makes up 31% of the entire countries population. Auckland was ranked 9^th in the ‘World’s Most Liveable Places’ study in 2015. Auckland’s urban area has around 340 primary schools, 80 secondary schools and 29 combined schools catering for nearly 250,000 people. Auckland is also home to Rangitoto College which is the largest school in New Zealand housing over 3065 students. Auckland is home to some of the largest Universities in New Zealand and is renowned for its overseas language education, with a huge amount of foreign students choosing to study there. Some of the most acclaimed Universities in Auckland are: University of Auckland, Auckland University of Technology, Massey University, Manukau Institute of Technology and Unitec New Zealand. The University of Auckland is the largest and highest ranked university in the country. The University of Auckland was founded in 1883 and is made up of over 8 faculties and houses more than 40,000 students. The University of Auckland offers students various areas of study, such as Faculty of Arts, Business School, Faculty of Science and Faculty of Medical and Health Sciences. Massey University is another university situated in Auckland, Massey University houses over 35,000 students with 17,000 of those being distance learning students. Massey University is the only university in New Zealand that offers degrees in nanoscience, veterinary medicine and aviation. Massey University was established in 1927 and has links with the USA, Australia, Canada and Britain. The Unitec Institute of Technology is the largest institute of technology in Auckland and has over 16,000 students. The Institute was established in 1976. The Institute offers students degree programs in arts, business and technical subjects at bachelors, masters and doctoral level. The Manukau Institute of Technology was established in 1970 and houses over 25,000 students. The Manakau Institute of Technology offers students areas of study such as; Hospitality, Computing & IT, English Language, Engineering and Sport. The Manakau Institute of Technology has close connections with other institutes such as; University of Auckland, Te Wananga o Aotearoa and the Unitec Institute of Technology.

Address

Level 2, Regus Building, 6 Clayton Street

T: +64 98874342

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Data-Driven Marketing Course in Auckland. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Data-Driven Marketing Course in Auckland, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Data-Driven Marketing Course in Auckland. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Data-Driven Marketing Course in Auckland sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Data-Driven Marketing Course in Auckland FAQs

What is Data-Driven Marketing?

Data-Driven Marketing is the techniques of utilising customer data for efficient and targeted media buying and creative messaging. It is one of the most transformational developments that has ever happened in digital advertising.

Why is Data-Driven Marketing important for businesses?

Data-Driven Marketing enables businesses to understand customer behaviour, personalise campaigns, measure effectiveness, and allocate resources more efficiently.

Are there ethical considerations in Data-Driven Marketing?

Yes, ethical considerations include respecting user privacy, obtaining consent, and ensuring transparent data usage in compliance with regulations.

What challenges might I encounter in implementing Data-Driven Marketing?

Challenges may include data quality issues, integration difficulties, and the need for ongoing training to keep up with evolving technologies.

Can I use Data-Driven Marketing for customer retention?

Absolutely. Analysing customer data helps identify retention strategies, such as personalised loyalty programmes and targeted communication to reduce churn.

What are the prerequisites for attending this Data-Driven Marketing Certification Course?

There are no formal prerequisites for attending this Data-Driven Marketing Training Course.

Who should attend this Data-Driven Marketing Training Course?

This Data-Driven Marketing Certification Course training is tailored for marketers seeking a deeper understanding of customer behaviour to improve campaign performance and maximise Return on Investment.

What is included in the Data-Driven Marketing Course?

The Data-Driven Marketing Training Course includes world-class training sessions from experienced instructors, a digital delegate pack, and a certificate upon completion of the course.

What is the duration of this Data-Driven Marketing Certification Course?

This Data-Driven Marketing Training Course spans for 1 day.

What is the cost/training fees for Data-Driven Marketing Course certification in Auckland?

The training fees for Data-Driven Marketing Course certification in Auckland starts from NZD1995

Which is the best training institute/provider of Data-Driven Marketing Course in Auckland?

The Knowledge Academy is the Leading global training provider for Data-Driven Marketing Course.

What are the best Digital Marketing Courses courses in Auckland?

Please see our Digital Marketing Courses courses available in Auckland

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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