Course information

Customer Acquisition Masterclass​ Outline

Module 1: Fundamentals

  • Introduction to Customer Acquisition
  • Decision-Making Process
  • How People and Companies Buy?
  • Effect of Technology: Buying and Selling a Process

Module 2: Finding and Acquiring Right Customers

  • Techniques of Market Search
  • Marketing
    • Analysis
    • Segmentation
    • Profiling
    • Personas
  • Difference Between Volume and Value
  • Prospect Pool

Module 3: Setting Objectives

  • SMART Objectives
  • Developing KPIs
  • Conversion of Rates Via Sales Cycle

Module 4: Building an Acquisition Strategy

  • Describing the Target Audience
  • Defining the Value Statements for the Audience
  • Communicating by the Journey from Prospect to Customer
  • Predicting Response and Results

Module 5: Creating an Acquisition Communication Plan

  • Evaluation and Selection of Media
  • Develop an Effective Online and Offline Strategy Using Media
  • Benefits of Multimedia Integration

Module 6: Creative Long-Term Acquisition Marketing Strategies

  • Measuring the Efficiency of Campaigns
  • Focus on Customer Requirements
  • Testing and Evolution’s Role
  • Measure Campaign Effectiveness Using Web Analytics

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Who should attend this Customer Acquisition Training?

The Customer Acquisition Training is tailored for individuals and businesses seeking to enhance their skills and strategies in acquiring new customers. This Customer Acquisition course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Business Owners
  • Entrepreneurs
  • Product Managers
  • Digital Marketers
  • E-Commerce Professionals
  • Public Affairs Professionals

Prerequisites of the Customer Acquisition Training

There are no formal prerequisites for this Customer Acquisition Training.

Customer Acquisition Training Overview

Customer Acquisition stands at the heart of every business's growth strategy, embodying the process of attracting and obtaining new consumers. Central to the lifecycle of businesses, it encompasses the strategies and practices aimed at influencing potential customers to patronise a company's products or services.

The cost and efficacy of acquiring new customers directly impacts a business's profitability and sustainability. Understanding Customer Acquisition allows companies to estimate the financial value each consumer brings, an essential metric that shapes marketing budgets, business strategies, and overall direction. Mastery of this subject is paramount for professionals such as marketers, sales executives, business strategists, and startup founders, all of whom play a pivotal role in expanding a company's customer base and revenue streams.

This 1-day Customer Acquisition Training is meticulously crafted to instil delegates with a profound understanding of Customer Acquisition's core principles and advantages. Delegates will delve into the profound impact of technology on consumer behaviours and decision-making processes in modern buying or selling scenarios.

Course Objectives:

  • To equip delegates with cutting-edge strategies for effective customer targeting and outreach
  • To develop proficiency in utilising digital platforms for maximised customer engagement
  • To instil a data-driven approach for analysing and optimising acquisition campaigns
  • To enhance skills for building long-term customer relationships and ensuring retention
  • To provide insights into measuring and evaluating the success metrics of acquisition strategies

After completing this Customer Acquisition Training, delegates will be well-equipped to navigate the ever-evolving domain of Digital Marketing. They will possess the skills needed to design and execute successful customer acquisition campaigns, ultimately driving business growth and revenue.

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What’s included in this Customer Acquisition Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Customer Acquisition Certificate
  • Digital Delegate Pack

Why choose us

Our Christchurch venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Christchurch is the largest city in the south island of New Zealand and has a population of around 350,000. Christchurch has several educational institutes including primary, secondary, college and Universities. Christchurch is home to Burnside High School which is the fourth largest school in New Zealand, and houses over 2,500 students. Cashmere High School is also another large secondary school. Another secondary school of similar size is Papanui High School. Christchurch is very well known for its traditional schools, for example, St Thomas of Canterbury College and St Andrew’s College. Christchurch has a number of Universities and Institutes located in or around the city. The University of Canterbury is New Zealand’s second oldest University. The University was founded in 1873 and became the second institution in New Zealand to offer tertiary level education. The University of Canterbury offers degrees in various departments such as, Social Work, Fine Arts, Education and Sports Coaching. The University currently has around 14,900 students in attendance, with 10,000 undergraduates and 2000 post graduates. Another institute located in Christchurch is the Christchurch Polytechnic Institute of Technology which provides students with full and part time education in technologies and trade. Christchurch Polytechnic Institute of Technology is the largest institute on the island to offer Applied Sciences. The University has around 25,000 full and part time students in attendance. The University offers degrees in departments such as: Music Arts, Nursing, Applied Science and Information Technology. The University Of Otago Christchurch School Of Medicine is also located in Christchurch and is one of three schools that make up the University of Otago and is primarily based at Christchurch Hospital. The University of Otago Christchurch School Of Medicine was established in 1924 and became a clinical school in 1973. The school is linked with the University Of Otago Dunedin School Of Medicine, where students can choose to study their final year there.

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Address

Pavilions Hotel Church
42 Papanui Rd
Merivale
Christchurch
8014

T: +64 98874342

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Customer Acquisition Training in Christchurch. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Customer Acquisition Training in Christchurch, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Customer Acquisition Training in Christchurch. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Customer Acquisition Training in Christchurch sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Customer Acquisition Training in Christchurch FAQs

Customer Acquisition refers to the process and strategies involved in attracting and converting new customers to a business. It's a crucial component of business growth, involving marketing tactics, and understanding customer needs to effectively increase the customer base. Customer Acquisition Courses can play a vital part in mastering this process.
Customer Acquisition Courses, including the Customer Acquisition Training, provide valuable insights into effective strategies for attracting new customers. They equip professionals with skills in marketing, sales, customer behaviour analysis, and digital tactics, essential for increasing a business’s market share and revenue. These courses are integral for professionals aiming to enhance their customer acquisition capabilities.
In this Customer Acquisition Training, there are no formal prerequisites.
This Customer Acquisition Training is designed for those who want to attain the specific knowledge of Customer Acquisition.
We are able to provide support via phone & email prior to attending, during and after the Customer Acquisition Course.
The Knowledge Academy provides you with world-class training sessions from experienced instructors, a digital delegate pack and a certificate of completion.
The duration of this Customer Acquisition Training Course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Customer Acquisition Training certification in Christchurch starts from NZD1995
The Knowledge Academy is the Leading global training provider for Customer Acquisition Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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