Course information

Adobe Campaign MarketoTraining Course Outline

Module 1: Introduction to Adobe Marketo

  • What is Adobe Marketo?
  • Importance of Adobe Marketo
  • Why Use Adobe Marketo?
  • Benefits of Adobe Marketo
  • Marketos Capabilities

Module 2: Setup

  • Steps of Setup
  • Checklist of Setup
  • Configuring Protocols for Marketo

Module 3: Quick Wins

  • Get Set Up and Adding People
  • Sending Emails
  • Creating Landing Page with a Form
  • Simple Scoring
  • Email Auto-Response
  • Import List of People
  • Drip, Drip, and Nurture
  • Personalise Email
  • Alert the Sales Rep
  • Update Person Data
  • Redirect Landing Page
  • Automate Alert for Duplicate People

Module 4: Inheriting Marketo Instance

  • Inherited an Existing Marketo Instance
  • Items to Check Off

Module 5: Administration

  • Setup
  • Additional Integrations
  • Audit Trail
  • Email Setup
  • Field Management
  • Marketo Custom Activities
  • Marketo Custom Objects
  • Marketo with Adobe Identity
  • Settings
  • Tags
  • Users and Roles
  • Workspaces and Person Partitions

Module 6: Adobe Experience Cloud Integrations

  • Introduction to Adobe Experience Cloud Integrations
  • Set Up Adobe Organisation Mapping
  • Sync an Audience from Adobe Experience Cloud
  • Importing Assets with Adobe Experience Manager

Module 7: Core Marketo

  • Smart Campaigns
  • Smart Lists and Static Lists
  • Programs
  • Marketing Calendar
  • Mobile Apps
  • Miscellaneous
  • Predictive Audiences

Module 8: Marketo Sales Insight

  • Actions
  • Using MSI
  • MSI Chrome Plugin
  • MSI for Microsoft Dynamics
  • MSI for Salesforce
  • MSI Outlook Plugin

Show moredowndown

Who should attend this Adobe Campaign Marketo Training Course?

This Adobe Campaign Marketo Training Course is designed for individuals looking to master the use of Adobe Campaign and Marketo. These marketing automation platforms are used for Email Marketing, Campaign Management, Lead Management, and Analytics, among other tasks. This training course is valuable for a wide range of professionals who are involved in Marketing, Sales, or Customer Relations. However, it is especially beneficial for these professionals:

  • Digital Marketing Managers
  • Marketing Automation Specialists
  • Email Marketing Managers
  • Sales Professionals
  • IT Professionals
  • Web Developers
  • Business Development Executives

Prerequisites of the Adobe Campaign Marketo Training Course

There are no formal prerequisites for this Adobe Campaign Marketo Training Course. However, a basic understanding of Digital Marketing and Customer Relationship Management would be beneficial for the delegates.

Adobe Campaign MarketoTraining Course Overview

Adobe Marketo is a marketing automation software platform that is designed to help businesses engage with their customers and prospects across multiple channels. This training assists businesses in creating and executing targeted campaigns, automating their marketing processes, and tracking customer behaviour to gain insights into their needs and preferences. Studying this training equips learners with Adobe Experience Cloud, which is a comprehensive suite of digital marketing and customer experience solutions that enable businesses to deliver personalised experiences to their customers. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.

In this 1-day Adobe Campaign Marketo training course, delegates will gain comprehensive knowledge about Adobe Campaign Marketo and how to master it. During this training, they will learn how to send emails, alert sales reps, and update personal data. They will also learn about how to use Marketo Sales Insights for Microsoft Dynamics and Salesforce. This course will be led by our highly skilled and knowledgeable trainer, who has years of experience in teaching and will help delegates get a complete understanding of this course.

Course Objectives

  • To learn how to set up Marketo and configure protocols for Marketo
  • To get an understanding of how to automate alerts for duplicate people
  • To attain knowledge of how to work with an existing Marketo instance
  • To become familiar with how to create a landing page with a form
  • To get in-depth knowledge of email personalisation by adding data tokens

After attending this training, delegates will be able to manage tags, users, roles, and workspaces. They will also be able to sync an audience from Adobe Experience Cloud and import assets with Adobe Experience Manager.

Show moredowndown

What’s included in this Adobe Campaign Marketo Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Adobe Campaign Marketo Certificate
  • Digital Delegate Pack

Why choose us

Our Hamilton City venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Hamilton is the most populous city situated in the North Island of New Zealand. Hamilton homes around 154,000 people making it the fourth most populous country in New Zealand. Education and Research play a huge part in Hamilton’s economy. The city is home to around 40,000 higher education students and 1,000 PhD qualified scientists. There are three main universities in Hamilton, the University of Waikato, Waikato Institute of Technology and Te Wananga o Aotearoa. As well as the higher education, Hamilton is also home to a number of Kura Kaupapa Maori schools which offer education in the Maori language. The University of Waikato is a comprehensive university in Hamilton. The University was established in 1964 and was the first university in New Zealand be designed from scratch. The university houses around 10,000 students who can study a variety of subjects, such as Arts, Social Sciences, Computing and Mathematical Science, Education, Law and Engineering. The University of Waikato produced many notable alumni such as Nathan Cohen who is a two time world champion and Olympic champion in rowing. The Waikato Institute of Technology has around 20,000 students. The institute offers students 10 degree programs, 35 diplomas and 12 postgraduate qualifications. The Waikato Institute of Technology has three campuses in Hamilton, which all specialise in various areas, such as engineering, science, technology, sport, health and tourism. The institute works closely with employers to ensure students are work ready when they leave the institution. Te Wananga o Aoteraroa is a specialised university that focus of giving a positive learning experience to students who have previously had negative experiences with the education system. The University if a Maori led institute and focus strongly on Maori traditions and values. Te Wananga o Aotearoa is currently one of the largest tertiary education providers in New Zealand. The Institute caters to around 35,000 students each year and has more than 100 sites. Te Wananga o Aotearoa was established in 1983 to provide education for students whose needs are not being met in mainstream education. 

Show moredown

Address

The Knowledge Academy Hamilton City

Hamilton,

3240,

New Zealand

T: +64 98874342

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Training | Adobe Campaign Marketo Training in Hamilton City. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Adobe Training | Adobe Campaign Marketo Training in Hamilton City, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Adobe Training | Adobe Campaign Marketo Training in Hamilton City. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Adobe Training | Adobe Campaign Marketo Training in Hamilton City sessions.

best_trainers

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

venues

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

small_classes

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

value_for_money

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

tailored_learning_experience

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

budget

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

team_building

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

monitor_progress

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Adobe Training | Adobe Campaign Marketo Training in Hamilton City FAQs

Adobe Marketo is the world's largest marketing automation platform, which gives marketers the complete toolkit to deliver the power of automation, content, lead development, and account-based marketing.
There are no formal prerequisites for attending this Adobe Campaign Marketo Training course.
This training is intended for anyone who wants to gain knowledge about Adobe Campaign and Marketo for boosting marketing. However, it is more beneficial for: • Marketers
Adobe Marketo is used for automating and measuring marketing tasks and workflows to increase operational efficiency and grow revenue faster.
Marketo is a robust platform that empowers users to do a range of tasks and achieve outstanding outcomes. It also focused on attracting and appealing leads and moving them through the sales funnel.
This course is [ ] day(s)
Default programs, email programs, event programmers, and engagement programs are the various types of Marketo programs.
In this training course, you will learn about how to use cases for each report, customise each report to answer different business questions, demonstrate the impact of marketing efforts, how to focus on investment, and other related concepts.
The training fees for Adobe Campaign Marketo Training certification in Hamilton City starts from NZD2695
The Knowledge Academy is the Leading global training provider for Adobe Campaign Marketo Training.
Please see our Adobe Courses courses available in Hamilton City
Show more down

Why choose us

icon

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

icon

Many delivery methods

Flexible delivery methods are available depending on your learning style.

icon

High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo

Looking for more information on Adobe Courses?

backBack to course information

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on +64 98874342 and speak to our training experts, we should be able to help you with your requirements.

cross

OUR BIGGEST SPRING SALE!

Special Discounts

red-starWHO WILL BE FUNDING THE COURSE?

close

close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

close

close

Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.