Bamako is the biggest city in Mali and the capital city of the country. It has an estimated population of around 1.9 million people. As of 2006 it was the fastest growing city in Africa and the sixth fastest growing in the world. The unemployment rate in Mali increased between 2011 and 2013 from 10.5 to 10.8 percent. Between 1997 and 2013 the rate averaged around 8.35 and reached an all-time high of 108 percent in 2013. This trend shows a constant increase in the unemployment rate. One university in the city is the University of Bamako. This university was founded in 1996. it is also known as the University of Mali. The main faculties are the science and technology faculties, medical, humanities, arts, social science and law and public service faculties.
Consumer Behaviour Course in Bamako
Consumer Behaviour Course in Bamako explores how and why consumers make purchasing decisions. Learners will develop key psychological and social influences, understand buying patterns, market segmentation, and decision-making processes to tailor marketing strategies based on customer needs.
- Learn the art of influencing consumer decisions with our Consumer Behaviour Course
- Acquire skills to analyse market trends and consumer preferences
- Attain knowledge to develop effective marketing strategies based on behaviour