Digital Email Marketing Masterclass | Digital Marketing Course in Maseru

Digital Email Marketing​ Course Outline

Module 1: Fundamentals

• Introduction to Email Marketing
• Does Email Marketing Work?
• Is there a Catch to Email Marketing?
• Role of Email within a Digital Marketing Strategy
• Five Types of Email
  • Awareness
  • Consideration
  • Conversion
  • Product Usage
  • Loyalty

Module 2: Email Marketing Tools

• Introduction
• Choosing an Email Service Provider
• In-house vs Outsourcing
• What to Look for in an ESP?
• CRM Software

Module 3: Five Critical Elements of Every Email You Create

• Creating Brand Impact
• Adding Intelligence to Your Design
• Driving the Purchase
• Creating Transactional/Service Messages
• Adding Viral Marketing Elements

Module 4: Getting Ready to Build Your Email Marketing Efforts

• Aligning Your Strategy with Your Tools
• Evaluating Vendors

Module 5: What Happens Once You Send Your Email?

• Defining the Analytics Framework
• What to Do If Something Goes Wrong?
• Revisiting Your Budget
• Email Marketing Database and Future Multichannel Efforts

Module 6: Eight Key Drivers of Your Email Campaign

• Email Address Acquisition
• Creative/Copy
• Making the Data Work
• Multichannel Integration
• Technology (Delivery, Deployment, and Design)
• Reporting/Analytics
• Privacy/Governmental Control
• Reactivation

Module 7: Preparing Your Email Marketing Strategy

• Your Audience
• Your Goals
• Your Email Content

Who should attend this Digital Email Marketing?

The Digital Email Marketing Course is designed for individuals and professionals who are eager to enhance their expertise in Email Marketing. This course can benefit a wide range of professionals, including:

• Marketing Executives
• Entrepreneurs
• Brand Managers
• Marketing Managers
• Communication Managers
• Social Media Managers
• Digital Marketing Specialists

Prerequisites of the Digital Email Marketing

There are no formal prerequisites for this Digital Email Marketing.

Digital Email Marketing Course Overview

Email marketing is one section of internet marketing that includes online marketing through social media, websites and blogs. Email Marketing helps you to reach particular categories of clients. The main benefits of email marketing are quality and price. Emailing is a low-priced method to advertise and sell the services or products of the company. It is also simple to set up and monitor an email marketing campaign that allows it easily available to small businesses.

Proficiency in Digital Email Marketing is crucial for creating targeted, effective campaigns that drive engagement and conversion. Marketing professionals, business owners, content creators, and anyone involved in customer communication should aim to master it to enhance their online marketing strategies and business growth.

In this 1-day training course at The Knowledge Academy, delegates will gain knowledge of the basic concepts of digital email marketing and its importance. Delegates will understand the role of email within a digital marketing strategy. Delegates will attain an understanding of different email marketing tools.

Course Objectives

• To understand email marketing strategies
• To learn how to segment audiences effectively
• To master email design and copywriting
• To optimise campaign performance
• To analyse key metrics, ensuring email compliance,
• To understand automating email workflows
• To enhance customer engagement for higher conversion rates

At the end of this training, delegates will also understand the email marketing database and future multichannel efforts. Delegates will also understand how to align the strategy with available tools.

What’s included in this Digital Email Marketing?

• World-Class Training Sessions from Experienced Instructors
• Digital Email Marketing Certificate
• Digital Delegate Pack