Course information

Marketing Research Training Course Outline

Module 1: Introduction to Marketing Research

  • Who Needs Market Research?
  • New Roles for Market Research
  • Effect of Regional Culture on the Use of Market Research
  • Use of Market Research in Business Models and Frameworks
  • Consumer and Business-to-Business Market Research
  • Scope of Market Research Information
  • Quantitative and Qualitative Research
  • Market Research Process
  • Organisation of Market Research

Module 2: Market Research Design

  • What is Worth Researching?
  • Market Research Suppliers
  • Market Research Brief: A Statement of the Problem/Opportunity
  • Market Research Proposal: The Return of Brief (ROB)
  • Information Required
  • Accuracy
  • Budget
  • Timetable
  • What to Expect in a Proposal (Return of Brief)?

Module 3: Uses of Market Research

  • Understanding Markets and Customers
  • Understanding and Developing the Offer
  • Positioning the Brand and Communications

Module 4: Qualitative Research

  • What is Qualitative Research?
  • Tools of Qualitative Research
  • When to Use Qualitative Research
  • Uses of Qualitative Research

Module 5: Quantitative Research

  • What is Quantitative Research?
  • Determining the Size of the Sample
  • Tools of Quantitative Researcher
  • What is Quantitative Research Used for?
  • Analysing Quantitative Research

Module 6: Using Market Research to Segment Markets

  • Why Use Market Segmentation?
  • Types of Segment Approach Qualitative/Judgement-Based Approach
  • Quantitative Methods
  • Successfully Embedding Segmentation Within a Client Organisation

Module 7: Using Market Research Improve a Brand Position

  • Research at the Birth (and Re-Birth) of a Brand
  • Researching New Visual Identities
  • Brand Health Monitoring
  • Other Topics Covered as Part of Brand Tracking Studies
  • Research Design of Brand Tracking Studies
  • Brand Positioning
  • Valuing Brands Equity

Module 8: International Market Research

  • Seeing Things More Clearly
  • Structure of the Global Market Research Industry
  • Response Rates Internationally
  • Measuring Attitudes Across Nations
  • Coordinating Multi-Country Studies
  • Using Desk Research (Secondary Research) to Carry Out International Market Research

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Who should attend this Marketing Research Training Course?

The Marketing Research Training is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This course will benefit various professional roles, such as:

  • Market Research Analysts
  • Marketing Managers
  • Product Managers
  • Brand Managers
  • Business Development Managers
  • Consumer Insights Specialists
  • Strategic Planners
  • Marketing Consultants

Prerequisites of the Marketing Research Training

There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.

Marketing Research Training Course Overview

Market Research aids in the discovery of new clients for the business. It is the process of determining the viability of a new product or service by conducting direct customer research. Marketing Research Courses play a pivotal role in equipping professionals with essential skills to navigate the dynamic landscape of business. In today's data-driven world, Marketing Research is a cornerstone, providing insights critical for informed decision-making and strategic planning.

Understanding Marketing Research is indispensable for professionals across diverse industries, including Marketers, Analysts, and Business Strategists. Mastery of this subject through the course empowers individuals to extract valuable insights from data, ensuring they make informed decisions that align with market demands and trends.

In this 1-day training session by the Knowledge Academy, the Marketing Research Training aims to equip delegates with practical skills to conduct effective market research. Through interactive sessions and real-world case studies, professionals will learn to leverage data to drive marketing strategies, making informed decisions crucial for business success.

Course Objectives

  • To understand the fundamentals of market research methodologies
  • To learn how to design and implement effective surveys and data collection strategies
  • To analyse and interpret data to derive actionable insights
  • To explore the role of market research in shaping marketing strategies
  • To gain hands-on experience in using market research tools and techniques
  • To develop the skills to present research findings in a compelling and impactful manner

Upon completion of the Marketing Research Course, delegates will emerge with a comprehensive understanding of market research, enabling them to make data-driven decisions that enhance their marketing strategies and contribute to overall business success.

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What’s included in this Marketing Research Training Courses?

  • World-Class Training Sessions from Experienced Instructors
  • Marketing Research Certificate
  • Digital Delegate Pack

Why choose us

Our Tokyo venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Tokyo is the capital of Japan. It has a population of around 8.9 million people but it has the largest populous metropolitan area in the world at a whopping 13 million people. Tokyo is split into 23 separate wards which operate and are governed as separate cities. The city also hosts 51 of the Fortune Global 500 companies, a record of any city in the world. Because of its population, Tokyo has a vast amount of schools. Public elementary and primary schools are run by the local wards, secondary schools are run by the Tokyo Metropolitan Government Board of Education and there are also many private schools. Some universities provide classes which are taught in English and teach the Japanese language to students such as the Sophia University, International Christian University and Waseda University. There are a number of large, prestigious universities in Tokyo such as University of Tokyo, Keio University and Hitotsubashi University. University of Tokyo is the highest rated university in Asia and enrols around 30,000 students a year. It was established in 1877 and provides a number of undergraduate and graduate programs in law, science, engineering and more. A small percentage of people in Japan speak fluent English, around 3%. English is taught in schools, however it is mostly just reading and writing skills. The unemployment rate in Japan runs at about 3.4%. The unemployment rate in Tokyo runs roughly the same at a rate of 3.5%.

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Address

Tokyo Shinjuku Park Tower
163-1030
Tokyo
Shinjuku-ku
3-7-1 Nishi-Shinjuku
30/F Shinjuku Park Tower

T: + 1-866 272 8822

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Research Training in Tokyo. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Research Training in Tokyo, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Marketing Research Training in Tokyo. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Marketing Research Training in Tokyo sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Research Training in Tokyo FAQs

This Market Research Training covers research design, data collection methods, sampling techniques, data analysis, interpretation, market segmentation, competitive analysis, industry research, and ethics.
This training offers benefits such as informed decision-making, improved marketing strategies, competitive advantage, risk mitigation, increased profitability, efficient resource allocation, enhanced customer satisfaction, and business growth.
There are no formal prerequisites to attend this course. However, a basic knowledge of research methods and statistics would be beneficial for delegates.
Upon completing this training, delegates will acquire skills in research design, data collection, market segmentation, competitive analysis, report writing, critical thinking, problem-solving, and ethical conduct.
Upon completing this training, delegates will be qualified for the roles of Market Research Analyst, Marketing Manager, Business Analyst, Product Manager, Brand Manager, Consultant, Market Research Manager, Sales Analyst, Customer Insights Analyst, and Strategic Planner.
These certifications are recognised and valued in Tokyo, particularly by employers in the marketing, advertising, consulting, finance, retail, and healthcare industries.
The average salary for individuals certified in Market Research in Tokyo ranges from £20,000 to £45,000 a year. This can vary depending on experience, qualifications, industry, and location.
Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course. Should you encounter any difficulties accessing course materials, our customer support team is available to assist you.
The duration of this course spans across 1 day.
Companies actively recruiting certified Market Research professionals in Tokyo include Kantar, Nielsen, Ipsos MORI, GfK, YouGov, Mintel, Euromonitor International, Dunnhumby, Experian, and Deloitte.
The training fees for Marketing Research Training certification in Tokyo starts from $1295
The Knowledge Academy is the Leading global training provider for Marketing Research Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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