Google Ads Certification in Bologna

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Google Ads Certification

Bologna

Google Ads Certification in Bologna helps learners understand Google Ads and online advertising. Professionals develop skills in keyword research, campaign setup, ad creation and optimisation, audience targeting, budget management, analytics and reporting, and best practices to maximise ROI.

Gain expertise in using Google Ads with our Google Ads Certification
Learn how to optimise ad campaigns for better performance
Keep up with the latest industry trends and best practices in online advertising

Dates & Prices

Google Ads Certification Overview

Course syllabus

Who it’s for

What’s included

FAQs

Google Ads Certification Course Outline

Module 1: Introduction to Google Ads

What are Google Ads?
Benefits of Using Google Ads
Method to Advertise on Google
How Does Google Ads Work?
How to Use Google Ads
Types of Google Ads
Use Google Keyword Planner for Ads
Google Ads Terms to Know

Module 2: Google Ads Basics

API Structure
Entity Relationships
Versioning
Changing and Inspecting Objects
Retrieving Objects
Resource Metadata
Call Structure
Mutates

Module 3: Account Management

Creating an Account
Linking to Manager Accounts
List Accessible Accounts
Get Account Hierarchy
Managing User Access
Change Status and Event Service

Module 4: Ad Management

Introduction to Ad Management
Ad Types
Create and Mutate Ads
Responsive Search and Customisation
Upgraded URLs
Dynamic Search Ads
Responsive Display and Search Ads

Module 5: Create Campaigns

Add Campaigns
Display Expansion on Search Campaigns
Campaign Groups
Create Ad Groups

Module 6: Bidding

Strategy Types and Status
Portfolio and Standard Bidding
Set Bids Manually
Manage Bid Modifiers

Module 7: Conversion Management

Create Conversion Actions
Conversion Action Types
Upload Click and Call Conversions
Enhanced Conversions
Custom Conversion Variables
Conversion Value Rules
Conversion Goals

Who should attend this Google Ads Certification Course?

The Google Ads Training Course is designed for professionals who want to gain expertise in creating, managing, and optimising advertising campaigns using Google Ads. A variety of professionals can benefit from this Google Ads Course, such as:

Digital Marketers
E-commerce Professionals
Public Relations Specialists
Social Media Managers
Content Creators
Advertising Professionals
Marketing Coordinators

Prerequisites of the Google Ads Certification Course

There are no formal prerequisites for this Google Ads Course.

Google Ads Certification Course Overview

Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide. It enables you to develop and distribute well-timed advertisements to your target market via desktop and mobile.

This Google Ads Training aims to provide delegates with the core concepts of using the Google Ads platform to promote their products as per public demand. Professionals like Digital Marketers and Marketing Managers can benefit from attending this course. The insights obtained from this course empower these professionals to leverage Google Ads for business growth.

The Knowledge Academy’s 1-day comprehensive Google Ads Course will provide delegates with the working knowledge of Google Ads to establish and manage paid search campaigns. This course will be delivered by our highly professional and skilled trainers with years of teaching experience on subjects associated with the Digital Marketing domain.

Course Objectives

To send a pre-populated customer ID to the Google Ads API to create an account
To handle background authentication tasks and establish a new campaign
To target a specific keyword on Google and make a bid on the keyword
To generate and share well-timed ads among the target audience
To promote the business and rank organically for a search term
To supply a request that retrieves a single resource instance

At the end of this Google Ads Course, delegates will be able to create strategic and successful paid search campaigns for business benefits. They will also be able to gain more clicks, impressions, and conversions by spending a minimum cost on the product advertisement.

What’s included in this Google Ads Certification Course?

World-Class Training Sessions from Experienced Instructors
Google Ads Certificate
Digital Delegate Pack

Hands-On Labs: Included as part of our online instructor-led delivery, these labs provide real-world exercises in a simulated environment guided by expert instructors to enhance your practical skills.

Train Your Workforce

Looking for Google Ads Certification in-house or onsite training in Bologna? We specialise in corporate group training and bulk bookings for organisations of all sizes in Bologna. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Bologna venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Bologna is the largest city in the Emilia Romagna region of Italy. Bologna has a population of around 390,000 people. The University of Bologna is the oldest university in the world and was founded in 1088. The university houses around 85,000 students who study in one of the 23 schools. Students can study areas such as Agriculture, Veterinary medicine, Economics, Management, Statistics, Foreign Language, Surgery, Sciences, Psychology and Education. Bologna is also the home to the Bologna Centre of Johns Hopkins University School of Advanced International Studies. The Bologna centre was founded in 1955 and was the first campus of a US school to open in Europe.

Ways to take Google Ads Certification in Bologna

Online Instructor-Led Learning

Online Self-Paced Learning

Classroom Based Learning

Onsite Learning

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Ads Certification. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Live classes

Join a scheduled class with a live instructor and other delegates.

Interactive

Engage in activities, and communicate with your trainer and peers.

Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

Scalable Training Delivery

Access Google Ads Certification in Bologna delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master Google Ads Certification with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With Weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Google Ads Certification industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn Google Ads Certification through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

Flexible Learning

Access Google Ads Certification resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

Global Training Provider

Access Google Ads Certification in Bologna from a trusted global training provider delivering consistent learning to professionals worldwide.

Cost-Effective Training

Benefit from the cost-effective Google Ads Certification that delivers high-quality course content without compromising learning outcomes.

Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Experience the most sought-after learning style with The Knowledge Academy's Google Ads Certification Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Google Ads Certification sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Google Ads Certification Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our Google Ads Certification offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Google Ads Certification Schedule in Bologna

Online Instructor-Led

Online Self-Paced

Classroom

Onsite

Package deals for Google Ads Certification in Bologna

Our training experts have compiled a range of course packages on a variety of categories in Google Ads Certification, to boost your career. The packages consist of the best possible qualifications with Google Ads Certification, and allows you to purchase multiple courses at a discounted rate.

Save Up to 40%5 Courses

Digital Marketing Package

Social Media Marketing Course €1495
SEO course €1495
Digital Marketing Course €1495
Google Analytics Certification €2695
Google Ads Certification €1795

Total Without Package: €8975

Package Price: €5395 (Save €3580)

Purchase now

Google Ads Certification in Bologna FAQs

What is Google Ads?

What are the types of Google Ads campaigns?

Search campaigns, Display campaigns, Video campaigns, Shopping campaigns, and App campaigns are the different types of Google Ads campaigns.

Do I need prior experience to take this Google Ads Course?

No prior experience is required to take the Google Ads Course. The course is designed for beginners as well as professionals, providing foundational knowledge and practical skills to create, manage, and optimise Google Ads campaigns, regardless of previous expertise.

How long does it take to complete the Google Ads Certification course?

This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

What is the format of the Google Ads Certification exam?

There is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.

What is the difference between Google Ads and Google AdSense?

Google Ads is for advertisers who want to promote their products/services, while Google AdSense is for website owners who want to display ads on their sites and earn money when users interact with those ads.

What will I learn in this Google Ads Course?

This course teaches delegates the fundamentals of Google Ads, including account management, ads administration, bidding strategies, and enhanced conversions. The course also covers upgraded URLs, responsive search, and cross-account bidding.

Are there any prerequisites for attending this Google Ads Certification Trainng?

No prior advertising experience is required; this course is suitable for beginners and professionals seeking to enhance their digital advertising skills.

How does earning a Google Ads Certification enhance career prospects?

Completing this certification demonstrates expertise in Google Ads, making you more attractive to employers and clients, and opens opportunities for higher-paying roles in Digital Advertising. It enhances your credentials, boosts your confidence in managing ad campaigns, and positions you for promotions or new job opportunities in the competitive digital marketing field.

What career opportunities are available after completingthis course in Bologna?

After completing Google Ads Certification in Bologna, career opportunities expand in roles such as digital marketers, e-commerce professionals, public relations specialists, social media managers, content creators, advertising professionals, and marketing coordinators. These positions benefit from the ability to create and optimise effective ad campaigns.

How does this Google Ads Training benefit a business owner or entrepreneur?

Google Ads Training helps business owners and entrepreneurs by teaching them how to create targeted, cost-effective ad campaigns that reach their audience, boost visibility, and drive conversions. It empowers them to manage their advertising budget efficiently and increase business growth.

Can I use this Google Ads Training Course to enhance my freelance or consulting services?

Yes, this certification equips you with the skills needed to manage campaigns effectively, enabling transitions into freelance or agency-based advertising roles.

What distinguishes The Knowledge Academy's Google Ads Certification Course from other Digital Marketing Training Courses available?

Our Google Ads Course offers up-to-date content, practical exercises, expert instruction, and recognised certification from Google, ensuring high-quality training.

Why choose The Knowledge Academy in Bologna over others?

The Knowledge Academy in Bologna stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Google Ads Certification in Bologna?

The training fees for Google Ads Certification in Bologna starts from €1795

Which is the best training institute/provider of Google Ads Certification in Bologna?

The Knowledge Academy is one of the Leading global training provider for Google Ads Certification.

What are the best Digital Marketing Courses courses in Bologna?

Please see our Digital Marketing Courses courses available in Bologna

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Why choose The Knowledge Academy

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

Our Clients

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water