Course information

Website Conversion Rate Optimisation Training Course Outline

Module 1: Introduction to Website Conversion Rate Optimisation

  • What is Conversion Rate Optimisation (CRO)?
  • Conversion Rate Optimisation (CRO) Components
  • Importance of CRO
  • Best Practices to CRO

Module 2: Building an Optimisation Plan

  • Overview
  • Steps to Create the Conversion Optimisation Plan

Module 3: User Experience (UX) and Funnel Optimisation

  • User Experience (UX)
  • Funnel Optimisation

Module 4: Landing Page Optimisation

  • Introduction
  • Why the Optimisation of Landing Page Matters for Your Online Business?
  • Tips and Tricks for Starting Landing Page Optimisation

Module 5: Bounce Rate and Exit Rate

  • Bounce Rate
  • Exit Rate

Module 6: Testing and Optimisation

  • Funnel Stages
  • Overview of Potential Pages, Importance Pages and Ease Pages
  • Creating Tables and Testing Hypothesis
  • Types of Testing
  • Tools of Testing

Module 7: Measuring Conversion Rate Optimisation Results

  • Understanding Statistics
  • Fetching Insights
  • Understanding Results

Module 8: Conversion Rate Optimisation with Pay Per Click (PPC)

  • Steps to Increase PPC Conversion Rate
  • Parameters Affecting Quality Score

Show moredowndown

Who should attend this Website Conversion Rate Optimisation Training? 

The Website Conversion Rate Optimisation Course is ideal for individuals and businesses seeking to enhance their online presence and maximise the effectiveness of their websites. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Web Designers and Developers
  • Business Owners and Entrepreneurs
  • E-Commerce Professionals
  • Data Analysts
  • Marketing Managers
  • Marketing Consultants

Prerequisites of the Website Conversion Rate Optimisation Training

There are no formal prerequisites for this Website Conversion Rate Optimisation Course.

Website Conversion Rate Optimisation Training Course Overview

Unlock the potential of your marketing efforts with the Website Conversion Rate Optimisation Course, a vital component of Marketing. In an era where online presence is paramount, understanding how to optimise website conversion rates is crucial for businesses aiming to maximise their digital impact and boost customer engagement.

Marketing Professionals, Web Developers, and business owners seeking to enhance their online performance should aim to master Website Conversion Rate Optimisation. This knowledge shown on Marketing Courses is indispensable for staying competitive in the digital landscape, making it a must-have skill set for those involved in the marketing domain.

This 1-day training by The Knowledge Academy equips delegates with practical insights and techniques to elevate their Website Conversion Rate Optimisation skills. Through interactive sessions and real-world case studies, delegates will gain a deep understanding of optimising websites for better user experience and increased conversion rates, ensuring they leave the course well-equipped to implement effective strategies in their professional endeavors.

Course Objectives

  • To understand the key principles of Website Conversion Rate Optimisation
  • To identify and analyse factors influencing user behaviour on websites
  • To learn strategies for improving website usability and design
  • To explore A/B testing and other optimisation techniques
  • To implement data-driven decision-making processes for website improvements
  • To develop skills in interpreting analytics to enhance website performance

Upon completion, delegates will be equipped to transform their digital presence, enhance user interactions, and ultimately drive increased conversion rates, making their marketing efforts more impactful and results-driven.

Show moredowndown

What’s included in this Website Conversion Rate Optimisation Training?

  • World-Class Training Sessions from Experienced Instructors    
  • Website Conversion Rate Optimisation Certificate 
  • Digital Delegate Pack 

Why choose us

Our Hong Kong venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Hong Kong is an autonomous territory of the People’s Republic of China and can be located on the southern coast of China. Hong Kong has a population of around 7 million people. The education system in Hong Kong is mostly based around the English system and it is overseen by the Education Bureau and the Social Welfare Department. One of the earliest schools in Hong Kong was Li Ying College established in 1075. The education level begins with preschool education that is payable education, paid by pupil’s parents. The primary and secondary education is mandatory for every child in Hong Kong to attend from the age of 6 to 18. Higher education remains exclusive in Hong Kong and adult education is a growing sector in Hong Kong, with two non-profit school running evening courses. The University of Hong Kong was founded in 1911 and is the oldest tertiary (higher education) institution in Hong Kong and is organised into 10 academic faculties with English as the main language of instruction. The Education Bureau in Hong Kong also provides educational services for immigrant children from mainland China and other countries. Hong Kong also has 175 internal schools.

Show moredown

Address

62/F & 66/F
The Center
99 Queens Road
Central
Hong Kong

T: +852 2592 5349

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Website Conversion Rate Optimisation Training in Hong Kong. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | Website Conversion Rate Optimisation Training in Hong Kong, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

What our customers are saying

Marketing Training | Website Conversion Rate Optimisation Training in Hong Kong FAQs

Please arrive at the venue at 8:45am.
There are no prerequisites are required for this course.
Anyone looking to learn more about the website conversion rate optimisation can attend this course. The course is well-suited for: Digital marketers, Graduates, User experience professionals, Web analysts and CRO professionals & Entrepreneurs and Business owners
We can provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Conversion Rate Optimisation Training certification in Hong Kong starts from HKD8695
The Knowledge Academy is the Leading global training provider for Conversion Rate Optimisation Training.
Show more down

Why choose us

icon

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

icon

Many delivery methods

Flexible delivery methods are available depending on your learning style.

icon

High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo

Looking for more information on Marketing Courses?

backBack to course information

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on +852 2592 5349 and speak to our training experts, we should be able to help you with your requirements.

cross

OUR BIGGEST SPRING SALE!

Special Discounts

red-starWHO WILL BE FUNDING THE COURSE?

close

close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

close

close

Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.