Course information

Mobile Marketing Course Outline

Module 1: Overview of Mobile Marketing

  • What is Mobile Marketing?
  • Types of Mobile Marketing

Module 2: Future of Mobile Marketing

  • Exponential Development
  • Technology as an Enabler
  • Frictionless Technology
  • Distant Future
  • Guaranteed Future Prediction

Module 3: Social Media and Mobile

  • User Journey and Value Proposition
  • Mobile Social Media Experience
  • Real-World Integration
  • Policy and Planning
  • Outreach, Engagement, and Ego
  • Social Measurement
  • Social Media Advertising

Module 4: Mobile Search

  • Defining Mobile Search
  • Desktop Vs Mobile Results
  • Search Engine Optimisation (SEO)
  • Link Building
  • Paid Search
  • PPC Fundamentals
  • PPC Considerations
  • Working with PPC Agencies
  • Mobile SEO and PPC Working Together

Module 5: Mobile Advertising

  • Mobile Advertising Objectives
  • App Advertising
  • Ad Networks Vs Media Owners
  • Targeting Options
  • Creative Options
  • Mobile Ad Features
  • Ad Reporting and Analytics

Module 6: Quick Response (QR) Codes

  • QR Codes in Perspective
  • Practical Applications   
  • QR Code Adoption
  • Making QR Code Beautiful
  • Future of QR Codes

Module 7: Short Messaging Service (SMS)

  • SMS is Personal
  • Types of SMS Communications
  • SMS Short Codes
  • SMS App Links

Module 8: Mobile Analytics

  • Marvels of Google Analytics
  • Setting Up Analytics
  • Core Reports
  • Multi-Channel Funnels
  • App-Specific Reports
  • Tracking Code

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Who should attend this Mobile Marketing Course?

The Mobile Marketing Training Course is designed for individuals and professionals who are keen to enhance their understanding and skills in Mobile Marketing strategies. This course can benefit a wide range of professionals, including: 

  • Business Owners 
  • Marketing Managers 
  • Digital Marketers 
  • App Developers 
  • Advertising Professionals 
  • Brand Managers 
  • Social Media Managers 
  • Content Strategists 

Prerequisites of the Mobile Marketing Course

There are no formal prerequisites for this Mobile Marketing Training Course.

Mobile Marketing Course Overview

Mobile marketing is a dynamic and integral facet of contemporary advertising strategies, leveraging the personal nature of mobile devices to reach and engage target audiences effectively. In the landscape of Marketing, the Mobile Marketing Course stands as a crucial exploration of contemporary strategies for engaging with audiences through mobile platforms.

For Marketing professionals aiming to stay at the forefront of industry trends, mastering the intricacies of Mobile Marketing is imperative. From Social Media Managers to Digital Strategists, understanding how to optimise campaigns with Marketing Courses for mobile marketing for mobile platforms is essential in reaching and influencing today's tech-savvy audience.

This 1-day Marketing Training by the Knowledge Academy serves as a comprehensive guide, equipping delegates with the skills needed to navigate the nuances of mobile marketing effectively. Through interactive sessions and practical insights, participants will gain a nuanced understanding of mobile consumer behaviour, app-based marketing, and responsive design, enhancing their ability to create impactful mobile marketing campaigns.

Course Objectives

  • To comprehend the unique aspects of mobile consumer behaviour
  • To explore strategies for optimising marketing content for mobile platforms
  • To understand the role of mobile apps in modern marketing campaigns
  • To learn techniques for creating compelling and responsive mobile content
  • To analyse mobile marketing metrics and data for strategic decision-making
  • To implement best practices for successful mobile marketing campaigns

Upon completion of the Mobile Marketing Course, delegates will emerge with a heightened ability to design and execute mobile-centric marketing strategies, ensuring their organisations stay ahead in the ever-evolving digital landscape.

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What’s included in this Mobile Marketing Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Mobile Marketing Certificate 
  • Digital Delegate Pack

Why choose us

Our Hong Kong venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Hong Kong is an autonomous territory of the People’s Republic of China and can be located on the southern coast of China. Hong Kong has a population of around 7 million people. The education system in Hong Kong is mostly based around the English system and it is overseen by the Education Bureau and the Social Welfare Department. One of the earliest schools in Hong Kong was Li Ying College established in 1075. The education level begins with preschool education that is payable education, paid by pupil’s parents. The primary and secondary education is mandatory for every child in Hong Kong to attend from the age of 6 to 18. Higher education remains exclusive in Hong Kong and adult education is a growing sector in Hong Kong, with two non-profit school running evening courses. The University of Hong Kong was founded in 1911 and is the oldest tertiary (higher education) institution in Hong Kong and is organised into 10 academic faculties with English as the main language of instruction. The Education Bureau in Hong Kong also provides educational services for immigrant children from mainland China and other countries. Hong Kong also has 175 internal schools.

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Address

62/F & 66/F
The Center
99 Queens Road
Central
Hong Kong

T: +852 2592 5349

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Mobile Marketing Training in Hong Kong. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | Mobile Marketing Training in Hong Kong, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

What our customers are saying

Marketing Training | Mobile Marketing Training in Hong Kong FAQs

Please arrive at the venue at 8:45am.
There are no prerequisites for this course.
Anyone who wants to gain specialisation in the field of Mobile Marketing can attend this course. This training course is suitable for: Marketing professionals, Digital marketing agencies, Business executives and managers, Entrepreneurs, E-com retailers & Mobile marketers
We can provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Mobile Marketing Course certification in Hong Kong starts from HKD8695
The Knowledge Academy is the Leading global training provider for Mobile Marketing Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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