Digital Marketing Course Overview
Digital Marketing Course Outline
This Digital Marketing Course will cover the following modules:
Module 1: Digital Marketing
- What is Digital Marketing?
- How it Evolved?
- Impact of Digital Marketing on Business
Module 2: Planning, Strategy, and Testing
- Online Campaign Planning
- Digital Marketing Techniques
- Campaign Strategy
- Integrated Marketing
- Multi-Channel Marketing
Module 3: Customer Experience and Usability
- Customer Experience (CX) Marketing
- User Experience (UX)
- Sitemaps and Wireframes
- Usability Testing
Module 4: Mobile Marketing
- Introduction to Mobile Marketing
- Advantages of Mobile Marketing
- Key Challenges in Mobile Marketing
- Success Factors in Mobile Marketing
- Developing a Customer-led Mobile Strategy
- Assessing the Role of Mobile Sites Vs Apps
- Mobile User Acquisition
- Building Loyalty and Customer Retention Through Mobile Channels
- Tracking and Analytics
- Conversion Rate Optimisation
Module 5: Content Strategy
- Why Content is (still) Pivotal
- Developing Content for Different Customer Segments
- Content and SEO: Power of ‘In-Bound Marketing’
- Developing a Content Plan
Module 6: Social Media
- Social Media Overview
- Facebook, LinkedIn, YouTube, Twitter
- Google+
- Successes and Pitfalls of Social Media
Module 7: Email Marketing
- Why Permission is Everything?
- How to Acquire Names and Email Addresses?
- Testing Email for Continuous Improvement
- E-Newsletters and Other Email Formats
- Broadcast and Delivery Considerations
- Successful Email Marketing: Case Studies
Module 8: Search Engine Marketing: SEO and PPC Defined
- Introduction to Search Engine Marketing
- Why is Search Engine Marketing So Crucial to Online Success?
- Search Engine Optimisation
- Pay Per Click
- Integrating SEO and PPC
Module 9: Integrating Your Marketing Communications for Maximum ROI
- Best Practices for Achieving ROI
- Integrating Online and Offline Activity
- 'Real-World' Integrated Campaigns
Who should attend this Digital Marketing Masterclass?
The Digital Marketing Training Course is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:
- Advertising Professionals
- Social Media Managers
- E-commerce Professionals
- Marketing Consultants
- Public Relations Specialists
- Digital Marketers
- Content Creators
Prerequisites of the Digital Marketing Course
There are no formal prerequisites for this Digital Marketing Training Course.
Digital Marketing Course Overview
In today's digital age, where nearly every aspect of life is influenced by the internet, Digital Marketing plays a pivotal role in connecting brands with potential consumers. From Analytics Managers to CRM Specialists, SEO Experts, and Social Media Managers, a strong grasp of Digital Marketing opens doors to a myriad of lucrative career opportunities.
The Digital Marketing Training Course is a comprehensive training course that delves into the dynamic world of online advertising and communication. Through various electronic media channels like social platforms, mobile devices, and search engines, this course equips professionals with the knowledge and skills needed to navigate the digital landscape effectively. This course also provides delegates with a well-rounded skill set in Digital Marketing, emphasising permission marketing, integration, multi-channel strategies, etc.
The course offered by The Knowledge Academy is a concise yet powerful 1-day course that empowers delegates with industry-standard knowledge and skills. This course focuses on optimising advertisements and Digital Marketing practices across various platforms and devices, ultimately improving customer usability. By delving into crucial topics such as SEO and the importance of quality content, delegates gain the knowledge required for effective customer engagement.
Course Objectives
- To provide a comprehensive understanding of Digital Marketing fundamentals
- To equip participants with the skills to effectively use various digital channels for promotion
- To enable participants to optimise websites and enhance conversion rates
- To teach effective Search Engine Optimisation (SEO) techniques for improved online visibility
- To instruct participants in utilising social media and mobile marketing for broader reach
- To empower participants to create and manage successful multi-channel Digital Marketing campaigns
At the end of this course, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimisation.
What’s included in this Digital Marketing Course?
- World-Class Training Sessions from Experienced Instructors
- Digital Marketing Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Digital Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Mridula was an excellent trainer!
Lucy Scodeller
Great
Areej Abdulrahman F Alhallaf
Digital Marketing Course FAQs
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
Looking for more information on Digital Marketing Courses?
Digital Marketing Course in Hong Kong
Digital Marketing Package
Save upto 40%Included courses:
Social Media Marketing CourseHKD8695
SEO courseHKD8695
Digital Marketing CourseHKD10795
Google Analytics CertificationHKD10795
Google Ads CertificationHKD10795
Total without package: HKD49775
Package price: HKD29895 (Save HKD19880)