Marketing Training | Strategic Marketing Masterclass in Lyon

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Strategic Marketing Course

Lyon

Strategic Marketing Course in Lyon helps learners develop skills to plan and execute marketing strategies. This will allow learners to analyse markets, set strategic objectives, position brands, allocate resources, and use data-driven insights to grow businesses and achieve lasting results.

Acquire skills with our comprehensive Strategic Marketing Course
Learn to build customer satisfaction and brand loyalty in the business environment
Become familiar with the growth strategies of product-market expansion

Dates & Prices

Strategic Marketing Course Overview

Course syllabus

Who it’s for

What’s included

FAQs

Strategic Marketing Course Outline

Module 1: Fundamentals of Marketing Strategy

Understanding Marketing Strategy
Role of Marketing in Business
Market Research and Analysis
Consumer Behaviour Insights
Competitive Analysis
Setting SMART Marketing Objectives

Module 2: Market Segmentation and Targeting

Segmenting Consumer Markets
B2B Market Segmentation
Selecting Target Markets
Positioning Your Brand
Unique Selling Proposition (USP)
Effective Market Targeting Strategies

Module 3: Product and Service Strategy

Product Development and Innovation
Product Life Cycle Management
Pricing Strategies
Branding and Brand Management
Creating a Brand Identity
Product and Service Positioning

Module 4: Distribution and Channel Strategy

Types of Distribution Channels
Channel Selection and Management
Retail Vs Online Distribution
Channel Conflict Resolution
Supply Chain Management
Distribution Metrics and KPIs

Module 5: Integrated Marketing Communications

Components of IMC
Advertising Strategies
Public Relations and Media Relations
Digital Marketing
Social Media Marketing
Content Marketing
Promotions and Sales

Module 6: Marketing Analytics and Data-Driven Decisions

Importance of Marketing Analytics
Data Collection and Analysis
Customer Relationship Management (CRM)
Key Metrics and KPIs
ROI Measurement
A/B Testing and Optimisation

Module 7: Strategic Marketing Planning

Building a Marketing Plan
SWOT Analysis
Marketing Budgeting and Resource Allocation
Implementation and Execution
Monitoring and Adjusting the Plan
Marketing Plan Presentation

Module 8: International and Global Marketing

Expanding to International Markets
Global Marketing Strategies
Cultural Considerations
Legal and Ethical Issues
Global Branding
Challenges and Opportunities in Global Marketing

Who Should Attend this Strategic Marketing Course?

The Strategic Marketing Course offers professionals a deep dive into the advanced concepts, tools, and strategies in marketing. This course can be beneficial for various professionals, including:

Marketing Directors
Brand Strategists
Product Managers
Digital Marketing Managers
Market Research Analysts
Business Development Managers
Marketing Consultants
CMOs (Chief Marketing Officers)

Prerequisites of the Strategic Marketing Course

There are no formal prerequisites required for attending the Strategic Marketing Course.

Strategic Marketing Course Overview

Strategic Marketing Training introduces delegates to data-informed planning and execution that align brand objectives with market demands. It builds a foundation for analysing trends, identifying customer needs, and developing strategies that enhance business performance.

This Strategic Marketing Qualifications supports upskilling by strengthening value proposition development, brand positioning, and multi-channel campaign optimisation. Delegates enhance their ability to refine strategies, enter new markets, and maintain competitive advantage within evolving environments.

This 1-Day Online Strategic Marketing Course offered by The Knowledge Academy helps delegates apply strategic marketing principles confidently in real-world scenarios. Delegates gain practical insight into segmentation, targeting, consumer behaviour, and digital integration to support measurable, sustainable growth.

Strategic Marketing Course Objectives

To develop a deep understanding of market dynamics and trends
To craft persuasive and impactful marketing messages
To analyse and interpret consumer behaviour for strategic decision-making
To create and implement effective marketing plans
To enhance brand positioning and management skills
To leverage digital marketing tools for maximum impact

After completing this Strategic Marketing Certification Course, delegates will emerge with a refined skill set, ready to apply strategic marketing principles in their roles, driving business success and contributing to organisational growth.

What’s Included in this Strategic Marketing Course?

World-Class Training Sessions from Experienced Instructors
Strategic Marketing Certificate
Digital Delegate Pack

Train Your Workforce

Looking for Strategic Marketing Course in-house or onsite training in Lyon? We specialise in corporate group training and bulk bookings for organisations of all sizes in Lyon. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Lyon venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Lyon is located in east central France between Paris and Marseille in the Rhone-Alpes region. Lyon is the third largest city in France with a population of around 491,000 and is a French speaking city. Lyon is known for the production and weaving of silk, as well as cinematography, and has large industries in chemistry, pharmacy and biotech. Lyon has an unemployment rate of around 8%. Lyon has multiple colleges and secondary education schools, with many international study programmes. Some schools include IFAG Business Management School, EMJ Lyon Management school, Wesford Graduate Business School and the University of Lyon. The University of Lyon has around 20 schools with a student population of 120,000 students, 12,000 of them being international students. The university offers courses in many different disciplines such as human and social sciences, information technology, engineering and literature.

Ways to take Strategic Marketing Course in Lyon

Online Instructor-Led Learning

Online Self-Paced Learning

Classroom Based Learning

Onsite Learning

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Strategic Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Live classes

Join a scheduled class with a live instructor and other delegates.

Interactive

Engage in activities, and communicate with your trainer and peers.

Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

Scalable Training Delivery

Access Strategic Marketing Course in Lyon delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master Strategic Marketing Course with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With Weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Strategic Marketing Course industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn Strategic Marketing Course through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

Flexible Learning

Access Strategic Marketing Course resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

Global Training Provider

Access Strategic Marketing Course in Lyon from a trusted global training provider delivering consistent learning to professionals worldwide.

Cost-Effective Training

Benefit from the cost-effective Strategic Marketing Course that delivers high-quality course content without compromising learning outcomes.

Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Experience the most sought-after learning style with The Knowledge Academy's Strategic Marketing Course Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Strategic Marketing Course sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Strategic Marketing Course Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our Strategic Marketing Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Strategic Marketing Course Schedule in Lyon

Online Instructor-Led

Online Self-Paced

Classroom

Onsite

Package deals for Strategic Marketing Course in Lyon

Our training experts have compiled a range of course packages on a variety of categories in Strategic Marketing Course, to boost your career. The packages consist of the best possible qualifications with Strategic Marketing Course, and allows you to purchase multiple courses at a discounted rate.

Marketing Training | Strategic Marketing Masterclass in Lyon FAQs

What is Strategic Marketing?

Strategic Marketing is the process of identifying and targeting specific markets to achieve business goals. It involves analysing market trends, understanding customer needs, and creating tailored marketing plans to gain a competitive advantage and drive long-term success.

What is the Strategic Marketing Course?

The Strategic Marketing Course teaches key marketing planning frameworks, customer analysis, segmentation, positioning, competitive strategy and actionable tactics to support business growth and long-term success.

Is the Strategic Marketing Course suitable for small businesses?

Yes. The Strategic Marketing Course provides practical strategic marketing tools and planning techniques that can be adapted to support small business growth, brand building and market positioning.

What skills will I acquire on completing the Strategic Marketing course?

You will gain skills in strategic marketing planning, customer insight analysis, segmentation, messaging development and evaluating marketing effectiveness to drive organisational success.

What is the purpose of Strategic Marketing?

The purpose of Strategic Marketing is to align marketing efforts with business goals, identify target markets, and create value propositions to achieve competitive advantage, drive customer engagement, and maximise profitability through effective planning and execution.

How long is the duration of Strategic Marketing Training?

This Strategic Marketing Training-takes 1 day to complete, during which delegates participate in intensive learning sessions that cover various course topics.

What are the essential steps for creating your Strategic Marketing plan?

The essential steps for creating your Strategic Marketing plan include market research, defining the target audience, setting marketing goals, analysing competitors, developing strategies, budgeting, implementing tactics, and continuously monitoring and adjusting the plan for optimal results.

Do you provide online training for this Strategic Marketing Course?

Yes, The Knowledge Academy offers flexible online learning options, allowing you to complete the course at your own pace and from any location, making it convenient for working professionals.

What will I learn during this Strategic Marketing Training?

During this Strategic Marketing Training, you'll learn to develop effective marketing strategies, understand market analysis, identify target audiences, utilise digital marketing tools, create compelling campaigns, and measure performance metrics to enhance business growth and competitiveness.

What job opportunities will I get on completing the Strategic Marketing Training?

Completing the Strategic Marketing Training can lead to job opportunities such as Marketing Manager, Brand Strategist, Market Research Analyst, Digital Marketing Specialist, Product Manager, Advertising Executive, and Marketing Consultant, enhancing your career prospects in diverse industries.

Are the modules in the Strategic Marketing Course updated?

Yes, the modules in the Strategic Marketing Course are regularly updated to reflect the latest industry trends and best practices, ensuring that delegates gain the most current and relevant knowledge in strategic marketing.

Does the Strategic Marketing Course include real business case studies?

Yes. The Strategic Marketing Course uses real-world business examples and case studies to demonstrate how marketing strategies are applied in practical situations.

Will I learn how to create a marketing plan?

Yes. You’ll learn how to develop a comprehensive marketing plan, including target analysis, positioning, messaging, and actionable strategic frameworks.

Can this Strategic Marketing Course improve business performance?

Yes. By applying strategic marketing principles, you can better understand customers, refine your value proposition, and improve business performance over time.

How do I stay updated on course announcements?

You can stay updated on course announcements via email communications from the training provider and notifications through your learner portal or enrolment platform.

How beneficial is the Strategic Marketing Course for one’s career advancement?

This Strategic Marketing Course enhances strategic thinking, marketing planning and analytical skills that can support progression into roles such as marketing manager, strategist or business development professional.

How can I register for this Strategic Marketing Course?

To register for the Strategic Marketing Course, visit The Knowledge Academy's website, navigate to the course page, and click on the registration button. Fill in the required details, select your preferred schedule, and complete the payment process.

Why choose The Knowledge Academy in Lyon over others?

The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this certification.

What is the cost/training fees for Strategic Marketing Course in Lyon?

The training fees for Strategic Marketing Course in Lyon starts from €1495

Which is the best training institute/provider of Strategic Marketing Course in Lyon?

The Knowledge Academy is one of the Leading global training provider for Strategic Marketing Course.

What are the best Marketing Courses courses in Lyon?

Please see our Marketing Courses courses available in Lyon

Customers Reviews

Emily Liff

Really detailed and monica suited it to my own circumstances

Caroline Waddams

Faheem was excellent. He was very knowledgeable and provided numerous case studies which brought everything to life. He also gave some real-time working examples. His teaching style was very down to earth, practical and approachable. I felt he went over and above in the materials he shared. He was also very courteous and ensured I took sufficient breaks away from the screen as this course was a full day online course.

Bob Richardson

very knowledgeable of business and the material he was teaching. Would go off script to discuss real cases in business.

Joshua Austin

n/a

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Why choose The Knowledge Academy

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

Our Clients

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water