Pay Per Click (PPC) Training in Lyon

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Pay Per Click (PPC) Training

Lyon

Pay Per Click (PPC) Training in Lyon helps learners understand pay-per-click advertising and campaign strategies. Professionals develop skills in Google Ads, PPC campaign creation, bid strategy, keyword selection, optimisation and measuring ROI for effective digital marketing.

Learn how to run successful PPC campaigns in this PPC Training
Get insights on AdWords campaigns creation and campaign ROI metrics
Understand the concepts of Paid Search and Bid Strategy.

Dates & Prices

Pay Per Click (PPC) Training Overview

Course syllabus

Who it’s for

What’s included

FAQs

Pay Per Click (PPC) Training Course Outline

Module 1: Introduction to Pay Per Click

What is Pay Per Click (PPC)?
How Does Pay Per Click Advertising Work?
Types of Pay Per Click
- Search PPC
- Display PPC

Module 2: PPC Terminology

Key Terminologies of PPC

Module 3: PPC Campaigns Types

Types of PPC Campaigns
- Paid Search Marketing
- Display Advertising
- Social Media Advertising
- Retargeting PPC Advertising
- Price Comparison Website Advertising
- Affiliate Marketing

Module 4: Understanding Google AdWords

Introduction
Benefits of Google AdWords
- AdWords Works Faster than SEO
- Increase Brand Awareness
- Measure Your Performance Consistently
- Explore More Using Your Ads
- Tackle Your Competition Better

Module 5: AdWords Campaigns Creation

Creating a Google Ads Campaign
- Get a Google Ads Account
- Set Up Your Campaign Goals
- Complete the "Describe Your Business" Section
- Designate Your Geographic Area
- Setup Keywords
- Write Your Ad
- Set Your Ad Budget
- Complete the "Budget and Review" Section
- Double Check Your Double Check
- Setup Billing
- Submit

Module 6: Calculating Campaign ROI Metrics

Overview
Key Elements in Marketing ROI Calculations
- Total Revenue
- Gross Profit
- Net Profit

Module 7: Google AdWords Dashboard

Overview
- Creating a Dashboard
- Adding a Scorecard
- Adding a Table or Chart
- Adding a Note
- Sharing Your Dashboard

Module 8: Bid Strategy

Overview
- Automated Bidding
- How to Select the Right Bidding Strategy?

Module 9: Selecting Keywords

Overview
- User Journeys to Identifying Target Keywords

Module 10: Social Media Platforms Ads

Social Media Platforms Ads Overview
- How can Social Media Help Business?
- How to Find Influential Tweeters?
- Building Connections and Recommendations

Who Should Attend this Pay Per Click (PPC) Training?

The Pay Per Click (PPC) Training is tailored for individuals and professionals seeking to enhance their expertise in Pay Per Click advertising. This course can benefit a wide range of professionals, including:

Digital Marketers
Business Owners
Marketing Managers
Advertising Professionals
E-Commerce Professionals
Digital Strategists
Marketing Consultants

Prerequisites of the Pay Per Click (PPC) Training

There are no formal prerequisites for this Pay Per Click (PPC) Training Course.

Pay Per Click (PPC) Training Course Overview

Pay Per Click (PPC) Training introduces delegates to targeted online advertising that drives traffic and measurable results. It explains how PPC supports visibility, lead generation, and performance-focused marketing in modern digital environments.

This training supports professionals in digital marketing, e-commerce, and advertising. It builds the ability to manage budgets, structure campaigns, apply bidding strategies, and analyse performance to reach the right audiences effectively.

This 1-Day course offered by The Knowledge Academy enables delegates to apply PPC techniques with confidence. Through focused learning, delegates gain practical skills in Google Ads, campaign optimisation, and ROI tracking to deliver real business impact.

Pay Per Click (PPC) Training Course Objectives

To comprehend the fundamentals of Pay Per Click advertising
To explore strategies for effective PPC campaign planning and execution
To understand the role of keywords and ad placements in PPC
To learn how to analyse and optimise PPC campaigns for better performance
To gain insights into budgeting and bidding strategies for maximum ROI
To understand the metrics and analytics associated with PPC advertising

Upon completion of this PPC Course, delegates will be empowered to strategically implement PPC campaigns, optimise ad spend, and achieve tangible results in the competitive digital marketing landscape. This newfound expertise will undoubtedly enhance their professional capabilities and contribute to the overall success of their marketing endeavours.

What’s Included in this Pay Per Click (PPC) Training?

World-Class Training Sessions from Experienced Instructors
Pay Per Click (PPC) Certificate
Digital Delegate Pack

Train Your Workforce

Looking for Pay Per Click (PPC) Training in-house or onsite training in Lyon? We specialise in corporate group training and bulk bookings for organisations of all sizes in Lyon. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Lyon venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Lyon is located in east central France between Paris and Marseille in the Rhone-Alpes region. Lyon is the third largest city in France with a population of around 491,000 and is a French speaking city. Lyon is known for the production and weaving of silk, as well as cinematography, and has large industries in chemistry, pharmacy and biotech. Lyon has an unemployment rate of around 8%. Lyon has multiple colleges and secondary education schools, with many international study programmes. Some schools include IFAG Business Management School, EMJ Lyon Management school, Wesford Graduate Business School and the University of Lyon. The University of Lyon has around 20 schools with a student population of 120,000 students, 12,000 of them being international students. The university offers courses in many different disciplines such as human and social sciences, information technology, engineering and literature.

Ways to take Pay Per Click (PPC) Training in Lyon

Online Instructor-Led Learning

Online Self-Paced Learning

Classroom Based Learning

Onsite Learning

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Pay Per Click (PPC) Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Live classes

Join a scheduled class with a live instructor and other delegates.

Interactive

Engage in activities, and communicate with your trainer and peers.

Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

Scalable Training Delivery

Access Pay Per Click (PPC) Training in Lyon delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master Pay Per Click (PPC) Training with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With Weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Pay Per Click (PPC) Training industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn Pay Per Click (PPC) Training through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

Flexible Learning

Access Pay Per Click (PPC) Training resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

Global Training Provider

Access Pay Per Click (PPC) Training in Lyon from a trusted global training provider delivering consistent learning to professionals worldwide.

Cost-Effective Training

Benefit from the cost-effective Pay Per Click (PPC) Training that delivers high-quality course content without compromising learning outcomes.

Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Experience the most sought-after learning style with The Knowledge Academy's Pay Per Click (PPC) Training Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Pay Per Click (PPC) Training sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Pay Per Click (PPC) Training Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our Pay Per Click (PPC) Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Pay Per Click (PPC) Training Schedule in Lyon

Online Instructor-Led

Online Self-Paced

Classroom

Onsite

Package deals for Pay Per Click (PPC) Training in Lyon

Our training experts have compiled a range of course packages on a variety of categories in Pay Per Click (PPC) Training, to boost your career. The packages consist of the best possible qualifications with Pay Per Click (PPC) Training, and allows you to purchase multiple courses at a discounted rate.

Pay Per Click (PPC) Training in Lyon FAQs

What does Pay Per Click (PPC) mean?

Pay Per Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your website rather than earning them organically, commonly used in search engine advertising.

What are the benefits of this PPC Training?

PPC training enhances your understanding of digital advertising strategies, helps you optimise ad campaigns, increases brand visibility, and equips you with skills to manage paid campaigns effectively. It improves your ability to analyse data and increase return on investment (ROI).

What is the full form of PPC?

PPC stands for Pay Per Click, an advertising model in which advertisers are charged each time their ad is clicked.

What are the prerequisites for taking this PPC Training?

There are no formal prerequisites for taking this PPC Training. However, having basic knowledge of digital marketing concepts and familiarity with online platforms like Google Ads can be beneficial.

How effective is Pay Per Click advertising?

PPC advertising is highly effective when properly managed. It provides quick visibility, targeted audience reach, and measurable results. It’s particularly useful for driving traffic and conversions, making it a cost-effective strategy when optimising ad spend.

Does this PPC Training cover A/B testing?

Yes, this PPC Training often includes A/B testing, which helps you compare different ad versions to determine which one performs better, optimising your campaign for better results.

Do you offer support for the course?

Yes, support is offered throughout the PPC Training Course to assist with any questions or challenges learners may face. This may include instructor guidance, online resources, and technical support.

What is the duration of this course?

This Pay Per Click Training Course spans 1 day. For self-paced courses, the duration may vary based on the learner's schedule, allowing flexibility to complete the training at their own pace.

What is the significance of Pay Per Click in marketing?

PPC plays a crucial role in digital marketing by driving targeted traffic to websites, increasing brand awareness, and enabling businesses to compete in search engine rankings. It offers measurable results and flexibility in budgeting.

What are the crucial elements of Pay Per Click?

Key elements of PPC include keywords, ad copy, landing pages, bidding strategies, audience targeting, and performance metrics. Each element must be optimised to maximise clicks, conversions, and overall ad effectiveness.

What job opportunities will I get on completing the Pay Per Click Course?

After completing PPC training, you can pursue roles such as PPC specialist, digital marketing strategist, search engine marketing (SEM) expert, advertising campaign manager, or paid media analyst.

What is the average salary that one can expect on completing the Pay Per Click Training?

Individuals with PPC expertise in Lyon can expect an average salary ranging from £30,000 to £45,000 annually, depending on experience and job role. Register for The Knowledge Academy’s PPC Training to boost your career.

How beneficial is the Pay Per Click Training for one's career?

PPC Training is highly beneficial, providing valuable skills in digital advertising and campaign management. It enhances employability, especially in roles focused on paid media, SEM, and digital marketing strategy.

How popular is the Pay Per Click Certification in Lyon?

PPC Certification is widely recognised and popular in Lyon, as businesses increasingly rely on digital marketing strategies to promote their products and services. It adds value to your professional profile.

How can I register for the course?

You can register for the PPC Course through the training provider's website, by selecting your preferred date and location, completing the registration form, and making the necessary payment.

How long is the Pay Per Click Certification valid for?

PPC Certifications do not typically expire, but it's important to stay updated with the latest trends and technologies in digital marketing to maintain your knowledge and relevance in the field.

What is the cost/training fees for Pay Per Click (PPC) Training in Lyon?

The training fees for Pay Per Click (PPC) Training in Lyon starts from €1495

Which is the best training institute/provider of Pay Per Click (PPC) Training in Lyon?

The Knowledge Academy is one of the Leading global training provider for Pay Per Click (PPC) Training.

What are the best Marketing Courses courses in Lyon?

Please see our Marketing Courses courses available in Lyon

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Why choose The Knowledge Academy

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

Our Clients

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water