Marketing Training | Introduction To Marketing Training in Lyon

Home

Courses

Marketing Courses

Introduction to Marketing Training

Lyon

Introduction to Marketing Training in Lyon helps learners understand core marketing principles. Professionals develop skills in marketing strategies, consumer behaviour, digital marketing strategies, brand identity and market orientation to support business growth and engagement.

Learn essential marketing principles for business growth effectively
Gain skills for impactful advertising and promotion strategies Lyon
Enhance career prospects with our Marketing Course

Dates & Prices

Introduction to Marketing Training Overview

Course syllabus

Who it’s for

What’s included

FAQs

Introduction to Marketing Training Course Outline

Module 1: Introduction to Marketing

Marketing
Types of Marketing
Stages of Marketing
Product Orientation
Sales Orientation
Sales Orientation Approach
Production Orientation

Module 2: Market Orientation

How Market Orientation Works
Advantages of Market Orientation
Real World Examples of Market Orientation

Module 3: Marketing Mix

What is a Marketing Mix
Elements of the Marketing Mix
- Product
- Price
- Place
- Promotion
Using the Marketing Mix

Module 4: Market Evaluation

How to Conduct a Market Evaluation
Steps in Conducting a Market Evaluation

Module 5: Adapting a Plan to Brand and Market Needs

Brand Identity
Market Positioning
Route to Market
Three-Step Process
- Identify and Quantify Consumers and Need States Today
- Identify and Assess the Impact of Future Growth Drivers
- Align the Product Category to Trends

Module 6: Marketing Audit

Introduction
Benefits of Marketing Audit
Steps for conducting a Marketing Audit
Internal Environment
Marketing Plan

Module 7: Tools of Strategic Marketing Planning

SWOT Analysis
- Identify Objective
- Strengths
- Weaknesses
- Opportunities
- Threats
PESTEL Analysis
Five Forces Analysis

Module 8: Competitive Advantage Analysis

Model of Competitive Advantage
Competitive Positioning Map

Module 9: Segmentation, Targeting, and Positioning

Segmentation
Effective Targeting
Positioning

Module 10: Marketing Research

Need and Importance of Marketing Research
- Identifying Problem and Opportunities in the Market
- Formulating Market Strategies
- Determining Consumer Needs and Wants
- Effective Communication Mix
- Improving Selling Activities
- Sales Forecasting
- Revitalise Brands
- Facilitate Smooth Introduction of New Products
- Determine Export Potentials
- Managerial Decision-Making

Module 11: Setting Goals and Objectives

Marketing Funnel
Key Differences Between B2C and B2B Marketing Funnels

Module 12: Communication Strategy

Communication Methods
Integrated Marketing Communications
Integrated Marketing Communications (IMC)
Social Media Campaigns
Reinforcing Brand Messages
Building Relationships on Social Media
Email Marketing

Module 13: Measurement and Evaluation

Methods to Evaluate a Marketing Plan
- ROI (Return on Investment)
- Sales Numbers
- Cost per Lead
- Customer Response and Feedback
- Website Traffic to Lead Ratio
- Customer Lifetime, Retention, and Churn
- Other Parties

Who Should Attend this Introduction to Marketing Training Course?

The Introduction to Marketing Course is ideal for individuals who are seeking to gain a comprehensive understanding of marketing principles and strategies. This Course can benefit a wide range of professionals, including:

Digital Marketers
Business Owners and Entrepreneurs
Marketing Managers
Sales Professionals
Small Business Managers
Marketing and Advertising Professionals
Freelancers and Consultants

Prerequisites of the Introduction to Marketing Training Course

There are no formal prerequisites for this Introduction to Marketing Training Course.

Introduction to Marketing Training Overview

Marketing Training introduces delegates to the core strategies and techniques used to promote products, services, and ideas effectively. It explains how modern marketing concepts support audience engagement and competitiveness in dynamic business environments.

This training supports professionals across industries in building marketing capability. It develops the ability to strengthen brand visibility, communicate strategically, and drive business success, particularly within sales, advertising, and entrepreneurial roles.

This 1-Day course offered by The Knowledge Academy enables delegates to apply marketing principles with confidence. Through focused learning, delegates gain practical insight into creating strategies, using digital platforms, and building strong, recognisable brands.

Marketing Course Objectives

To understand the fundamentals of effective communication in marketing

To explore digital marketing strategies and their applications

To learn the art of strategic planning for marketing campaigns

To gain insights into consumer behaviour and market trends

To master techniques for building and managing strong brand identities

To apply learned concepts to real-world scenarios through practical exercises

Upon completion of this course Introduction to Marketing Course, delegates will benefit from a comprehensive skill set that enables them to navigate the dynamic marketing landscape with confidence. They will be equipped to develop impactful marketing strategies, enhance brand visibility, and contribute significantly to the success of their organisations or entrepreneurial ventures.

What’s Included in this Introduction to Marketing Training Course?

World-Class Training Sessions from Experienced Instructors
Introduction to Marketing Certificate
Digital Delegate Pack

Train Your Workforce

Looking for Introduction to Marketing Training in-house or onsite training in Lyon? We specialise in corporate group training and bulk bookings for organisations of all sizes in Lyon. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Lyon venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Lyon is located in east central France between Paris and Marseille in the Rhone-Alpes region. Lyon is the third largest city in France with a population of around 491,000 and is a French speaking city. Lyon is known for the production and weaving of silk, as well as cinematography, and has large industries in chemistry, pharmacy and biotech. Lyon has an unemployment rate of around 8%. Lyon has multiple colleges and secondary education schools, with many international study programmes. Some schools include IFAG Business Management School, EMJ Lyon Management school, Wesford Graduate Business School and the University of Lyon. The University of Lyon has around 20 schools with a student population of 120,000 students, 12,000 of them being international students. The university offers courses in many different disciplines such as human and social sciences, information technology, engineering and literature.

Ways to take Introduction to Marketing Training in Lyon

Online Instructor-Led Learning

Online Self-Paced Learning

Classroom Based Learning

Onsite Learning

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Introduction to Marketing Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Live classes

Join a scheduled class with a live instructor and other delegates.

Interactive

Engage in activities, and communicate with your trainer and peers.

Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

Scalable Training Delivery

Access Introduction to Marketing Training in Lyon delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master Introduction to Marketing Training with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With Weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Introduction to Marketing Training industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn Introduction to Marketing Training through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

Flexible Learning

Access Introduction to Marketing Training resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

Global Training Provider

Access Introduction to Marketing Training in Lyon from a trusted global training provider delivering consistent learning to professionals worldwide.

Cost-Effective Training

Benefit from the cost-effective Introduction to Marketing Training that delivers high-quality course content without compromising learning outcomes.

Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Experience the most sought-after learning style with The Knowledge Academy's Introduction to Marketing Training Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Introduction to Marketing Training sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Introduction to Marketing Training Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our Introduction to Marketing Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Introduction to Marketing Training Schedule in Lyon

Online Instructor-Led

Online Self-Paced

Classroom

Onsite

Package deals for Introduction to Marketing Training in Lyon

Our training experts have compiled a range of course packages on a variety of categories in Introduction to Marketing Training, to boost your career. The packages consist of the best possible qualifications with Introduction to Marketing Training, and allows you to purchase multiple courses at a discounted rate.

Marketing Training | Introduction To Marketing Training in Lyon FAQs

What is the Marketing Course?

This course teaches strategies for promoting products and services, including digital marketing, market research, branding, and consumer behavior analysis to enhance business growth and engagement.

What topics is covered in Marketing Training?

Marketing Training at The Knowledge Academy covers digital marketing strategies, SEO, social media marketing, content marketing, email marketing, PPC advertising, and analytics for measuring campaign success.

Are there any prerequisites to taking the Marketing Course?

There are no formal prerequisites for this Introduction to Marketing Course.

Who should attend this Marketing Course?

This Marketing Training is ideal for marketing professionals, business owners, sales teams, and anyone interested in enhancing their marketing skills and strategies to drive business growth.

How well qualified are the instructors in charge of the Marketing Course?

The instructors in charge of this course have years of experience which can help delegates to understand and gain a knowledge of Marketing.

What is the average salary of professionals certified in Marketing Training?

The average salary for professionals holding a Marketing Certification varies greatly depending on experience, location, and job role, typically from £30,000 to £60,000 per year.

What roles and responsibilities will one take up once certified as on a Marketing Course?

Once certified in a Marketing Course, one will take up roles such as market research analyst, digital marketing manager, content strategist, SEO specialist, and brand manager, focusing on strategy, analytics, and communication.

What support does TKA provide in the Marketing Course?

The Knowledge Academy offers 24/7 support for delegates before, during, and after this CCSP Course. Our customer support team is available to assist and promptly resolve any issues.

How well recognised are these Marketing Courses in in Lyon?

In the in Lyon, Marketing Courses such as CIM, IDM, and Digital Marketing Institute are highly regarded, enhancing professional credibility and career prospects in the marketing field.

Which companies actively look out for professionals certified in Marketing Course?

Companies across various industries, including tech giants like Google and Facebook, consultancies like McKinsey & Company, consumer goods firms like Procter & Gamble, and many startups, actively seek professionals certified in Marketing Courses.

What skills will I acquire once completing this Marketing Certification?

After completing this Marketing Certification, you will acquire skills in digital marketing strategies, SEO, content marketing, social media management, email marketing, analytics, and advertising.

How does the demand for marketing professionals look like in the future?

The demand for marketing professionals is expected to grow as businesses increasingly rely on digital marketing and data analytics to reach their target audiences. SEO, content creation, and social media strategy skills will be particularly valuable.

What sectors can I target once getting certified in Marketing Courses?

After completing certification courses in marketing, you can specialise in various sectors including digital marketing, content creation, social media management, market research, advertising and promotions, brand management, SEO and SEM, public relations, and e-commerce.

How well can my career grow in the Marketing sector?

Career growth in the Marketing sector is promising due to its dynamic nature, demand for innovation, and the increasing significance of digital marketing. Success depends on adaptability, creativity, and staying ahead of trends. Opportunities are vast across industries.

What is the cost/training fees for Introduction to Marketing Training in Lyon?

The training fees for Introduction to Marketing Training in Lyon starts from €1495

Which is the best training institute/provider of Introduction to Marketing Training in Lyon?

The Knowledge Academy is one of the Leading global training provider for Introduction to Marketing Training.

What are the best Marketing Courses courses in Lyon?

Please see our Marketing Courses courses available in Lyon

Customers Reviews

Request For Pricing

WHO WILL FUNDING THE COURSE?

My employer

I will

Not sure

+44

Courses Related to Marketing Courses

Social Media Marketing Course CIPR Foundation in Public Relations Course Introduction to Public Relations

Why choose The Knowledge Academy

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

Our Clients

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water