Who should attend this Customer Insight Masterclass?
The Customer Insight Masterclass is ideal for individuals and professionals looking to deepen their understanding of customer behaviour and preferences. This course can benefit a wide range of professionals, including:
- Marketing Managers
- Business Analysts
- Product Developers
- Customer Service Representatives
- Sales Managers
- Market Researchers
- Data Analysts
- CRM Managers
Prerequisites of the Customer Insight Masterclass
There are no formal prerequisites for this Customer Insight Masterclass.
Customer Insight Masterclass Course Overview
Customer insight can be described as the understanding of the customer, depending on the behaviour of their experiences with the organisation, and their beliefs or requirements. Customer insight is so much distinct from research or raw data; instead, it is a multiple-view of consumers of the company that are taken from a strategic analysis of qualitative and quantitative data. Insights are the actionable motivations behind the wants and needs of customers which can be utilised to enhance features, generate new products and create consumer benefits.
This Customer Insight Masterclass Course will help delegates to learn the basics of customer insight. During this 1-day course, delegates can boost their value as well as their customers' value with customer insight. They will also get competitive benefits by understanding the behaviour and value of their customers.
This Customer Insight Masterclass course covers the following topics:
- What is insight, and what is its relationship with business' success?
- Origin of marketing
- The effect of digital on data
- What is the impact of digital on marketing decisions?
- What does customer insight include?
At the end of this training, delegates will be able to plan the development of customer insight for their business, along with a marketing strategy. They will also gain in-depth knowledge of how to research, design and manage their activity confidently.
The Knowledge Academy's Customer Insight Masterclass training illustrates delegates on how to find out and determine the sources of insight and the way it provides competitive benefits.