Course information

Campaign Planning Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Campaign
  • Campaign Planning and its Benefits
  • Understanding What You are Promoting
  • Product’s Position in Market Place
  • Online and Offline Campaigns

Module 2: Objectives and Goals

  • SMART Objectives
  • How to Measure the Targets You Set?
  • Different Stages for Achieving Goals

Module 3: Target Audience

  • Defining Your Audience
  • Profiling and Segmentation Tools
  • Building Campaign Plan

Module 4: How to Attract Interest?

  • Fulfil Features and Advantages to Demands and Requirements
  • Writing a Plan That Works
  • How to Work Within a Budget?
  • Allocating Costs to Each Resource
  • Expecting Results and Payback

Module 5: Creating and Measuring Project Plan

  • Planning Templates
  • Requirement of Enabling
  • Analysing
  • Setting Appropriate Targets for Each Part of Your Campaign

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Who should attend this Campaign Planning Masterclass?

The Campaign Planning Masterclass is designed for individuals who are looking to enhance their skills and knowledge in the field of Campaign Planning and execution. This course can benefit a wide range of professionals, including: 

  • Marketing Professionals 
  • Advertising and Public Relations Professionals 
  • Business Owners 
  • Communication Specialists 
  • Digital Marketers 
  • Brand Managers 
  • Public Affairs Professionals 

Prerequisites of the Campaign Planning Masterclass  

There are no formal prerequisites for this Campaign Planning Masterclass.

Campaign Planning Masterclass​ Course Overview

A campaign plan is an integrated and organised communications plan for generating sales. Its goal is to attract the audience, and it usually has a focus on content marketing and an integrated media schedule. The marketing campaign plan is used to maximise the scope of online campaigns and attract new clients. More substantial organisations and businesses use campaigns for promotion. A stable digital marketing campaign plan has:

  • Definite and realistic objectives which you can be confident of achieving
  • The most suitable strategy for achieving these objectives against the competition
  • Details of the tactics and procedures required to turn the plan into action

In this 1-day training, delegates will gain knowledge of the basic concepts of Campaign Planning. Delegates will understand what they are promoting and the position of a product in the market place. Delegates will also attain the experience of how to set targets using SMART strategies.

This training will cover various concepts, such as:

  • Online and offline campaigns
  • SMART objectives
  • Different stages for achieving goals
  • Fulfil features and advantages to demands and requirements
  • Creating and measuring project plan

At the end of this training, delegates will also understand how to work within a budget. Delegates will gain knowledge of allocating costs for each element. They will even understand how to set the appropriate targets for each part of your campaign.

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What’s included in this Campaign Planning Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Campaign Planning Masterclass Certificate 
  • Digital Delegate Pack

Why choose us

Our Munich venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Munich is the largest and capital city of the German state Bavaria. It has an estimated population of about 1.5 million inhabitants; making Munich the third largest city in Germany, after Berlin and Hamburg. The educational system in Munich is also run by the German state and is compulsory for children to attend school up to the age of 18; and offers many public and private schools for children. The school system and is divided into four levels: Kindergarten Education is for children aged from three to 6, Elementary Education (Grundschule) is from Grade 1 to Grade 4, After Elementary School, children can go onto one of the three types of schools, Hauptschule, Realschule or Gymnasium, depending on their academic ability, academic achievement, self-confidence, the ability to work independently, and student’s family wishes; These Secondary education are form Grades 5 to 9 or 10 and is compulsory up to the age of 18, and Higher Education.

The city also offers scientific research institutions including The Max Planck Society which is an independent non-profit German research organisation. Munich has many universities including The Ludwig Maximilian University (LMU), also known as University of Munich, and The Technische Universität München (TUM); the University of Munich was established in 1472 making it the oldest university in the German state. The Ministries of Education and Research of the Federation and the German states (Länder) awarded these two of the first three German universities the title ‘Elite University’. The Ludwig Maximilian University (LMU) and the Technische Universität München (TUM) and the Technical University of Karlsruhe (Karlsruhe Institute of Technology) are considered Elite Universities thus have grater chances for research funds.

Munich is well known for the amount of Nobel Prize laureates starting with Nobel Prize laureates from 1901 including Wilhelm Conrad Röntgen to 2005 with Theodor Hänsch.

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Address

Novotel Hotel
Munich Airport
Nordallee 29
Munich
85356 DE

T: +49 8000101090

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Campaign Planning Masterclass | Digital Marketing Courses in Munich. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Campaign Planning Masterclass | Digital Marketing Courses in Munich, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Campaign Planning Masterclass | Digital Marketing Courses in Munich. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Campaign Planning Masterclass | Digital Marketing Courses in Munich sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Campaign Planning Masterclass | Digital Marketing Courses in Munich FAQs

A campaign plan is an integrated and organised communications plan for generating sales. Its goal is to attract the audience, and it usually has a focus on content marketing and an integrated media schedule.
In this Campaign Planning Masterclass training, there are no formal prerequisites.
This Campaign Planning Masterclass training is designed for those who want to attain the skills and strategies of Campaign Planning.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Campaign Planning Training certification in Munich starts from €1195
The Knowledge Academy is the Leading global training provider for Campaign Planning Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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